Innovation

🏕 Pierre & Vacances, leading mountain accommodation provider with 58 residences in the Alps and Pyrenees, is launching a recruitment campaign for over 500 seasonal workers across France for the 2024-2025 winter season. The brand, which successfully recruits over 95% of its workforce before each winter and summer season, offers accommodation to its seasonal staff and respects the 35-hour workweek. Employees' salaries follow the CCNI* base of 13 months, which is 8.33% higher than the legal minimum wage.

📃 Obvlo has set a world record by creating the world's fastest dynamic hotel destination guides, ready in just 60 minutes. Leveraging AI tools developed over the past 12 months, Obvlo decreased content production time from two weeks to one hour. This breakthrough personalizes local guides for any destination, enhancing customer journey, upselling, booking engines, and in-stay communication, leading to higher revenue and increased loyalty.

🏃 Travel experts analyzed over a million online comments regarding tourist attractions to identify the world's most popular road trip routes. The west coast USA route from San Francisco to Los Angeles, via Las Vegas and the Grand Canyon, topped the list. Europe's favorite is Ireland's Wild Atlantic Way. In New Zealand, 77% of travelers recommended exploring by car. The study, by Tourlane, examined 100 must-see sites and 20 road trip itineraries to guide travelers amidst varying and subjective online reviews.

🎭 In a survey conducted by Routard.com between August 1st and September 2nd, 2024, involving 1,029 French travelers aged 35-70, it was found that 57% have used QR codes, 56% touch screens or tablets, and 49% dedicated mobile apps during cultural visits. Virtual Reality (VR) was experienced by 25%, Augmented Reality (AR) by 13%, while interactions with AI-driven avatars (2%), interactive holograms (5%), and robots (2%) were less common. Despite the digital engagement, 47% still prefer "classic" exhibitions over digital ones, yet 60% believe cultural venues need to reinvent themselves, with 62% advocating for more digital technology and multisensory experiences. ???? France; ???? Survey: Aug 1 - Sep 2, 2024; ???? Respondents: 1,029; ???? Age: 35-70; ???? Digital in Culture: QR Code (57%), Touchscreen/Tablet (56%), Mobile App (49%), VR (25%), AI Avatar (2%).

🍳 Extime Food & Beverage Paris is evolving its offering across 84 current sales points, aiming for 115, with two-thirds in reserved zones. The portfolio includes diverse options like bakeries, coffee shops, world cuisine, Asian, Mediterranean, burgers, and fast-casual dining. It's part of Groupe ADP's hospitality and retail brand, Extime, committed to high-quality service and hospitality representing Paris. Eric Labrune, General Manager, underscores the brand's strong, attractive nature, and its emphasis on an ambitious CSR policy for economic performance.

📱 Wifirst provides a unified network for hotels, aiming to centralize and optimize IP service management, which reduces costs and simplifies technical management. An integrated infrastructure can halve installation costs and decrease maintenance costs by 30%. Accor's key account manager, Marc Dorel, notes a potential savings of over 30% just for installation in already equipped sites. Wifirst's LAN managed service also allows centralized data management for entire hotel groups, aiding in decision-making and potentially increasing revenue through targeted marketing strategies.

🏠 4th Salon Iode set for 29-30 January 2025 in Vannes, France. A must-attend event for hospitality professionals, including camping, hotel, leisure park management, and more. After attracting 2,140 visitors in 2024, the Salon offers a space to equip, inspire, and network. Over 190 exhibitors across 5 themes will be present: accommodations, equipment, services, well-being, leisure activities, and CHR (Cafés, Hotels, Restaurants).

🏖️ 56% of travelers express a desire to find off-the-beaten-path destinations and experiences. Around 48% trust AI to plan their trips, with Booking.com's AI Trip Planner available in the US, UK, New Zealand, and Australia. Despite its popularity, users lack experience in making creative requests to AI for more personalized recommendations. Booking.com suggests using detailed and creative prompts for better results, citing the need for specificity to unlock unique travel opportunities.

🚀 E-Tourisme 2024: Digital revolution reshaping travel; the hassle of planning trips is over. Original content in French, with English, Portuguese, Spanish, and default language alternatives. Article published on September 10, 2024, by StyQR with author Marine, accessible via https://styqr.fr/2024/09/10/e-tourisme-2024-comment-la-revolution-numerique-transforme-le-voyage. Images with 2560x1709 resolution in JPEG format; article promotion through Facebook.