Cendyn

💸 Hotels now leverage paid search engine optimization as a key marketing strategy to attract direct bookings and remain competitive. Google Search Ads integration into Cendyn Digital Marketing Platform offers hoteliers a means to enhance cross-channel advertising campaigns and increase revenue. This collaboration redefines digital marketing in the hospitality industry, aiming to boost visibility, revenues, and direct reservations for hotels.

🏨 Hôtel Balmoral increased its website revenue with Cendyn's digital strategy expertise, leading to a 23% boost in conversions and reduced reliance on OTAs. Read how Balmoral surpassed its targets and enhanced ROI on advertising. Full details in the article.

📢 Cendyn, a global technology company specialized in cloud solutions for hospitality, acquired Knowland, the US leader in meeting and event intelligence services for the hotel industry. Knowland’s platform offers in-depth data from over 7,500 US hotels and some international markets to improve hoteliers' sales prospecting, aiming to boost MICE bookings (Meetings, Incentives, Conferences, and Events). The strategic acquisition, supported by investors including Haveli Investments, joined Cendyn's private equity portfolio earlier this year, is set to enhance revenue, speed up the sales cycle, and optimize processes towards group sales goals.

💾 Google Hotel Ads will discontinue its Pay Per Stay (PPS) auction model starting October 31, 2024. Cendyn is set to take over with its own PPS model, offering hotels a secure and automated bidding strategy. This transition aims to ensure continuity in campaign strategies and optimize distribution costs.

💰 Groupe Frontenac partnered with Cendyn for technology to enhance corporate bid optimization and increase group numbers for GDS bookings and rates. The collaboration enabled access to new clients, bespoke offers, and higher-yield revenues. Cendyn's CRS and personalized training provided a flexible platform for managing offers and responding to market demands with complex pricing plans. Detailed GDS reservation reports further added value to the partnership.