Divers

🏠 Paris je t’aime – Office de Tourisme collaborates with Seine-Saint-Denis, leveraging the Olympic and Paralympic Games' momentum to enhance tourist experience via Myparisjetaime.com webapp. Over 600 points of interest added, showcasing Seine-Saint-Denis' architectural heritage, cultural scene, and green spaces. Collaboration spearheaded by Stéphane Troussel, aims to introduce global tourists to the diverse territory.

🍽 Survey by SNARR and ODOXA finds 67% of French people support the use of meal vouchers on Sundays and public holidays. The poll, conducted on March 12-13, 2025, with 1,005 respondents, indicates strong favorability among 35-49-year-olds (78%), lower socio-professional categories (76%), Paris area residents (71%), employees (74%), and meal voucher holders (85%). Key motivation: boosting purchasing power, with 48% overall prioritizing it, rising to 50% among voucher holders and 51% among employees.

🏠 The Sofitel Legend The Grand Amsterdam, a historic luxury hospitality icon in the Netherlands, is undergoing a complete renovation, led by the famous French designer Pierre-Yves Rochon. The hotel's rich Dutch heritage will be preserved, including classified historical elements, while integrating contemporary elegance with a French twist. Maud Bailly, the General Manager of Sofitel Legend, Sofitel, MGallery, and Emblems, thanks the owners for their trust as they enter a new era of timeless excellence and elegance.

📈 Lab Event is located at 129 rue Aristide Briand, 92300 Levallois Perret, France. For inquiries or modifications of contact details, web presence, logo, and descriptions, they offer an annual directory subscription or contact via their website. They request proper attribution for content reproduction, including the "TendanceHotellerie" brand and a link to the source or QR Code. Various businesses in the hospitality industry are listed in their directory, offering services such as PMS, marketing, multimedia solutions, payment systems, and more.

🎨 French-American Lionel Sauvage, Senior Vice‑President and Partner at Capital Group in the U.S., has a passion for the arts, supporting institutions in France and the U.S. In 2022, he founded the Cercle des Arts graphiques, aiding the department with 950,000 works at the musée des Arts décoratifs led by Bénédicte Gady. Sauvage was on the boards of American Friends du Louvre and Domaine de Chantilly, and the Development Board of the Wallace Collection until 2023. He presided over the Abraham Path Initiative until 2023, supports the Festival d’Aix-en-Provence, Los Angeles Opera, and the Getty Museum, and launched FLAX in 2004 to showcase French artists in L.A. He also welcomes Villa Albertine awardees and is a member of the INSEAD Foundation, his alma mater (MBA, 1987).

🚘 Marketing automotive strategies are essential for visibility, attracting new customers, and differentiating in a dense market. It encompasses promotion of vehicles and services using various channels like digital marketing and social media to generate new or used vehicle sales and retain clients. Local visibility is achieved through optimized Google My Business listings, positive customer reviews, and local search presence. Effective strategies attract quality traffic to dealerships with targeted campaigns across efficient channels and seasonal offers. Customer retention is emphasized over acquisition cost, with post-sale marketing and online reputation management playing key roles. Distinxion amplified its Google review volume threefold in two years, enhancing network ratings and influencing over 50% of clients' decisions to visit concessions through online reviews.

📱 GuestDiary.fr offers hotel and tourist establishment owners a one-package solution with a professional website, responsive navigation, integrated booking engine, and optimized SEO. 75% of travelers book online, and clients see up to 40% direct bookings increase. No creation fees or maintenance charges—the costs are included in a monthly subscription. A special offer for sign-ups this month guarantees website delivery in under 14 days, complete with training and support.

🏡 Celebrating the centenary of the Venus of Věstonice discovery, Czech Republic and France will host special events at Archeopark Pavlov and Lac de Paladru Archaeological Museum. The Venus, an Upper Paleolithic female figurine found in Moravia in 1924, stands 11 cm tall and is considered the oldest ceramic object in the world. The Venus 100 project's main events will peak on July 13, marking 100 years since Czech archaeologist Karel Absolon's team unearthed it.

📊 In 2024, AKTO, the operator of competences for service sector branches, reported over 10% growth in managed apprenticeship contracts and welcomed over 149,000 young people into apprenticeship programs. AKTO launched a new edition of Perspektiv'Alternance from March 7 to April 29 and a campaign to promote trades. Over 80% of apprenticeship beneficiaries secure employment within 12 months post-training, and 50% remain with their host company. Additionally, AKTO supports 12,000 job seekers with Preparatory Operational Employment (POEC) in service sector professions.

🎥 Martine, the famous children's book character, is being featured in a new album titled "Les Princesses de la Côte d'Azur", launched in partnership with Côte d'Azur France Tourisme. For the first time, Martine visits the French Riviera, exploring Antibes, Saint-Paul de Vence, Nice, Menton, Mercantour, Mandelieu, Grasse, and Cannes with her cousin Zoé, who has been cast in a film by director Marc de La Ruza. This partnership highlights Martine as a new ambassador for the Alpes-Maritimes region.