Divers

📖 Chaque semaine, Hospitality ON offre une perspective experte sur l'hospitalité via un abonnement. Ce service inclut un accès à du contenu exclusif et des opportunités d'emploi. Devener membre pour découvrir un écosystème complet.

📈 Dans un marché en évolution rapide, les entreprises doivent définir clairement leurs Domaines d’Activité Stratégiques (DAS) pour rester concurrentielles. Le DAS marketing segmente l'entreprise en unités autonomes avec des stratégies spécifiques. Exemples de stratégies: écrémage pour augmenter les parts de marché, concentration pour cibler une niche, et différenciation pour se démarquer. Chaque DAS répond à une logique de marché distincte, essentielle pour une stratégie ciblée et efficace.

🛩 The UK tests GPS-based train ticketing starting September 1, 2025. Initially on East Midlands Railway and expanding to Northern Rail by late September, this involves up to 4,000 volunteers. Travelers scan a barcode, and GPS tracks their journey, billing them the lowest fare. This system aims to modernize UK rail, inspired by similar models in Switzerland, Denmark, and Scotland. Routes include Leicester, Derby, Nottingham, Harrogate, Leeds, Sheffield, Doncaster, and Barnsley.

🏨 L'été 2023, le Groupe Logis Hôtels a enregistré une augmentation de 16% de son chiffre d'affaires du 1er juillet au 31 août, marquant la 7e saison estivale consécutive de croissance. Le prix moyen de la nuitée a augmenté de 4%, tandis que le programme de fidélité ETIK a boosté les ventes directes de plus de 50%, avec un chiffre d'affaires en hausse de 8%. En juillet, la clientèle affaires a augmenté de 24% par rapport à l'année précédente.

🏠 Thames City in London, opened in 2023, features 1,050 luxury apartments across 12 buildings. Situated in Nine Elms, it offers high-end amenities such as a 30-meter pool, spa, gym, and cinema. With over a thousand units, internal coordination relies on a digital consignment book, boosting efficiency by three hours daily according to General Manager Denny Lane. This tool centralizes tasks, updates in real-time, and uses color-coding for quick access, enhancing both staff productivity and resident experience.

📅 Paris Île-de-France sees a strong tourism surge in 2025, hosting 24.3 million visitors in H1, up 3% from 2024. International tourists increased by 9%, with 11.4 million arrivals. The U.S. leads with 1.4 million visitors (+5%), while the UK (+14%) and Germany (+15%) show significant growth. Spain grew by 7%, while Italy declined by 3%. Long-haul visitors from Brazil (+22%), China (+8%), and Canada (+8%) also rose. Hotel stays reached 35.2 million nights (+7%).

🗺 Bordeaux, 2025: Bordeaux's tourism, despite a slight drop in visitors compared to 2024, remains strong amidst challenging economic conditions. TCI Research studies show high tourist satisfaction and positive local perceptions, indicating a balanced tourism strategy. Key sectors like transport and hotels thrive, whereas leisure, dining, and ancillary services face prioritization challenges. Bordeaux's cultural and heritage offerings continue to attract visitors, despite geopolitical uncertainties.

🏃 Usain Bolt stars in a new ad campaign for the Jamaica Tourist Board, launched on August 6, 2025, coinciding with Jamaica's Independence Day. The 30-second video released across digital platforms highlights Bolt's journey from Trelawny's hills to global fame, emphasizing Jamaica's energy and culture. Bolt, now a Global Tourism Ambassador, invites travelers to experience Jamaica's spirit. The campaign portrays Jamaica as a small island achieving great things.

🍴 À Varetz, France, Château de Castel Novel launches Chez Henri this summer, alongside its existing restaurant, La Table de Colette. Set on the castle’s terraces, Chez Henri offers an elegant yet relaxed atmosphere. In autumn, it moves to a renovated orangery. The menu features grilled meats, fish, and fresh vegetables, using a Kamado barbecue for authentic seasonal flavors. Highlights include a shared seafood board and Limousine entrecôte.