La guerre commerciale affecte-t-elle déjà l’économie du tourisme ?
🛫 Increased tariffs and strict border controls in the US have led to a tense travel climate, with reports of intense checks on Canadian and European travelers. Since Donald Trump's presidency began in January, France and European foreign ministries have updated travel advisories, and the German Foreign Affairs Ministry warns that visas or entrance exemptions do not guarantee entry. Accor Hotels in the US has seen a 25% booking drop from the previous year, and travel searches from France to the US have decreased by 20% to 26%, notably to cities like New York, Los Angeles, and San Francisco. Meanwhile, US tourism to Europe declines by 3% for conferences and 4% for business tourism, partly offset by increased Canadian visitors to Europe. In the face of economic uncertainties, travel insurance sales, including IMG's "Cancel for Any Reason" product, surged by 20% in early 2025. Despite market instabilities affecting online travel agencies, Airbnb maintains growth prospects, expecting an average revenue increase of 11% between 2026 and 2034.
Partager