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10minhotel.com

1814 posts
10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
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  • 3 min

Explained: How our solution leverages behaviour analysis

In our Explained series, we demystify the intricate technologies that power our AI, Aplysia. In this article, we explore behaviour analysis, its role within the HiJiffy solution, and how it is leveraged for maximum impact. Behaviour Analysis Understanding behaviour analysis means focusing on how people act and interact. By analysing data, we spot patterns and […]
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  • 5 min

Hotel advertising that inspires guests and drives bookings

🏨 Hotel advertising goes beyond filling rooms; it establishes a brand presence, boosts bookings, and fosters guest loyalty. Hotels leverage SEO, PPC, social media, and email marketing to attract and engage guests. HiJiffy chatbots have enhanced digital campaigns, promoting direct bookings and upselling while reducing operational costs. Segmented targeting caters to various guest needs, like family amenities, wellness packages, and business facilities. Creative campaigns, seasonal offers, retargeting, and in-stay upsell suggestions via AI enhance guest experiences and drive loyalty. Over 2,100 hotels in 50+ countries have seen tangible benefits from using HiJiffy's AI chatbot tools.
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  • 4 min

Consentement des utilisateurs et gestion du RGPD : Nouveaux défis du marketing hôtelier

🏨 In 2021, Accor, a major global hotel group, was fined €600,000 by France's CNIL for improper user information on cookies use. The hotel industry faces challenges in balancing customer privacy with marketing optimization due to strict data protection regulations such as the GDPR in Europe. The Google Consent Mode and Consent Management Platforms (CMPs) like Didomi and Axeptio help manage user consent, ensuring compliance and maintaining campaign effectiveness. Modeled data allows performance analysis while respecting user privacy choices.
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What is a sustainable hotel?

Sustainability in hotels is not just a trend or a buzzword; it’s a long-term responsibility. It involves adopting practices that reduce environmental impact and promote social and economic well-being. Eco-friendly hotels are all about conserving resources and protecting the environment. They focus on energy efficiency, reducing waste, and supporting the local community. These hotels are […]
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  • 5 min

How technology improves hotel reception etiquette

Creating a positive first impression at reception is crucial for shaping the guest experience. A warm and attentive welcome makes a significant impact, especially when guests seek personalised and memorable moments. While the human touch remains vital, blending it with hotel technology is key to delivering an exceptional welcome. Want to improve your hotel’s reception […]
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