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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
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  • 4 min

Consentement des utilisateurs et gestion du RGPD : Nouveaux défis du marketing hôtelier

🏨 In 2021, Accor, a major global hotel group, was fined €600,000 by France's CNIL for improper user information on cookies use. The hotel industry faces challenges in balancing customer privacy with marketing optimization due to strict data protection regulations such as the GDPR in Europe. The Google Consent Mode and Consent Management Platforms (CMPs) like Didomi and Axeptio help manage user consent, ensuring compliance and maintaining campaign effectiveness. Modeled data allows performance analysis while respecting user privacy choices.
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What is a sustainable hotel?

Sustainability in hotels is not just a trend or a buzzword; it’s a long-term responsibility. It involves adopting practices that reduce environmental impact and promote social and economic well-being. Eco-friendly hotels are all about conserving resources and protecting the environment. They focus on energy efficiency, reducing waste, and supporting the local community. These hotels are […]
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How technology improves hotel reception etiquette

Creating a positive first impression at reception is crucial for shaping the guest experience. A warm and attentive welcome makes a significant impact, especially when guests seek personalised and memorable moments. While the human touch remains vital, blending it with hotel technology is key to delivering an exceptional welcome. Want to improve your hotel’s reception […]
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Loi Airbnb adoptée : coup dur pour les hébergeurs touristiques indépendants

🏡 Assemblée nationale française adopts legislation on November 7 to regulate furnished tourist accommodations. Key measures include registration requirement, reduced tax deductions from 50% to 30% for non-classified rentals with a €15,000 ceiling, and from 71% to 50% with a €77,000 ceiling for classified rentals and guesthouses. Residence rentals capped at 90 days, down from 120. Energy performance diagnostics ranked D by 2034 for non-primary residences. The number of furnished tourist accommodations surged from 300,000 to 1.2 million over eight years. Guest & Strategy, founded in 2010, confirms regulation necessity. Only 21,500 guesthouses exist in early 2023. The reform may increase tax burdens, potentially leading to closures, impacting state revenue.
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Explained: What is data mining and its role in our solution

📊 Data mining, a transformative method for industries, is integral to HiJiffy's AI, Aplysia. The data analysis process involves identifying a business question, collecting data, preparing it, analyzing for insights, and presenting findings. In hospitality, this can improve operations, satisfaction, and revenue. Key metrics include CSAT, Automation Rate, and CTR. HiJiffy utilizes data from user and agent interactions and offers reports for internal performance, client activity, and team evaluations. The iterative process demands continuous monitoring, with Customer Success Alerts for proactive improvements, and feedback insights to enhance guest experiences.
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Comment choisir les bons réseaux sociaux pour votre hôtel : Instagram, Facebook ou TikTok ?

📱 Hootsuite reveals 79% of consumers say Instagram influences their purchasing decisions, while Facebook remains the most used social media platform with approximately 2.91 billion active users monthly in 2023, according to Statista. TikTok is gaining traction with 41% of users aged 16-24, as per GlobalWebIndex. Hotels are advised to utilize Instagram for visual appeal, Facebook for its reach and advertising tools, and consider TikTok for a young, dynamic audience, but be mindful of the high content demand and uncertain ROI.
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