Posts by author

10minhotel.com

1820 posts
10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
Lire l'Article
  • 4 min

Comment mon équipe et moi avons transformé 1€ en 72,50€ grâce aux Social Ads

📈 Clément, challenged by his director Alexandre, aimed to reduce a 4-star hotel's reliance on OTAs and boost direct bookings via Social Ads on Meta platforms. After a 6-month campaign near the Eiffel Tower, results were impressive: €75,000 revenue from direct bookings, a ROAS of 72.50, 3,500 qualified clicks to the hotel's website, and 500,000 impressions. Key strategies included precise targeting, immersive storytelling, platform-specific content, and continuous optimization, proving that hotels can effectively compete against OTAs.
Lire l'Article
Partager

Campaigns Manager

📢 HiJiffy's Campaigns Manager is a tool for hoteliers to create, manage, and automate guest messaging campaigns. It features real-time analytics, flexible management, and automated in-stay campaigns. Benefits include increased direct bookings, time-saving through automation, organized tracking, and reduced errors. The tool is accessible via the HiJiffy Console for supervisors and admins, with the Overview and List of Campaigns tabs providing performance monitoring and campaign management. The Premium Plan includes 4 campaigns per reservation by default, while the Enterprise Plan offers customized campaign limits. Additional charges apply for exceeding limits, and integration with a supported PMS/CRM is required for recurring campaigns. The Campaigns Manager offers flexibility, transparency, efficiency, and scalability, with messaging tailored to each guest's journey stage, from pre-arrival to departure.
Lire l'Article
Partager
Lire l'Article
  • 12 min

Best guest communications software for hotels in 2025: Specialised VS generic solutions

In a technological landscape, there are many solutions to choose from. Considering the vast number of options available, making a decision can quickly get overwhelming. In this article, we take a close analytical look at five providers – Zendesk, Salesforce, Intercom, Drift and HiJiffy – taking into consideration their functionalities, integrations and pricing to see […]
Lire l'Article
Partager

Essential guest retention strategies for hotels in 2025

🏨 Retaining existing guests costs 5-25 times less than acquiring new ones, according to the Harvard Business Review. Key guest retention strategies include rewards, relevance, and recognition. Successful hotels have around 25-30% repeat stay percentage, with a Net Promoter Score above 70, indicating strong loyalty. In 2025, trends like hyper-personalization using AI, sustainability focus, omnichannel communication, instant gratification loyalty schemes, and voice-activated services will drive guest retention. HiJiffy offers AI-powered tools for hospitality, integrating with systems like PMS and CRM to enhance the guest experience from pre-arrival to post-stay.
Lire l'Article
Partager