Distribution hôtelière : les secrets de D-EDGE avec Isabelle Falque
📌 D-EDGE, a French company, equips over 17,000 hotels worldwide and leads European hotel technology. Formed by a strategic merger in 2019 between FastBooking and Availpro, it offers a vast array of interconnected solutions to simplify hoteliers' complex ecosystems. With a presence in 25 countries, primarily in Europe and Asia, they provide high-quality, localized customer support, evidenced by a 97.6% customer satisfaction rate. The "Hotel Distribution Report 2025" reveals insights like the average cost of a direct online booking being around 3.5%, significantly lower than OTA commissions of up to 28%. The report, based on 2024 data, highlights the importance of direct bookings and digital marketing strategies such as SEO and metasearch, where Google dominates with over 85% market share.
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