Innovation

🏨 Tru by Hilton, launched in 2016, is revamping its design to enhance intuitiveness and versatility. With over 300 hotels globally, including in Vietnam, Chile, and Colombia, the midscale brand continues to grow and innovate. Andrew Harp, Tru by Hilton's brand leader, emphasizes their commitment to providing a simple and energetic stay. The new prototype features a mobile rolling desk, redesigned lighting, and more intuitive roller blinds for a welcoming environment.

✈ Egyptair, 2025, partners with SITA to modernize network infrastructure. Where? Globally, targeting ground operations efficiency. How? By enhancing bandwidth, resilience, and security through SITA Connect Go. The plan includes Secure Service Edge (SSE) and improved messaging, ensuring better service reliability. Who? Egyptair CEO, Captain Ahmed Adel, emphasizes supporting tourism growth and operational excellence with cutting-edge solutions. Why? To meet rising passenger demand and streamline Community Departure Control System (DCS) processes for profitability.

📅 Accor, a global hospitality leader, will unveil its new digital reservation system, MeetingPackage, by late 2025. This platform will integrate 5,600 hotels and resorts globally, offering access to 2.5 million m² of event spaces and over 800,000 rooms. Enhancing group management and business clientele service, Accor aims to leverage a business travel market projected to grow from $933 billion in 2022 to $1.4 trillion by 2026, with additional features anticipated in 2026.

🌎 En 2025, à Shanghai et Chengdu, Acciona Living & Culture lance une expérience de réalité virtuelle immersive en partenariat avec le musée du Prado. En juin et juillet, les visiteurs chinois pourront interagir avec des chefs-d'œuvre de Velázquez, Bosch, et Goya grâce à des casques VR. Présentée d'abord à Madrid les 23 et 24 avril, cette initiative vise à transcender les frontières culturelles et élargir l'audience internationale du Prado.

📱 Apple Plans, récemment mis à jour, intègre des avis du Guide MICHELIN, The Infatuation, et Golf Digest pour enrichir l'expérience utilisateur. Les utilisateurs accèdent à des restaurants étoilés, hôtels MICHELIN Key, critiques culinaires, et parcours de golf notés. Des fonctionnalités de réservation sont en cours de déploiement. Cette initiative offre une visibilité accrue, renforce la réputation des établissements français, et simplifie les réservations.

💳 RateHawk, a B2B booking platform, partnered with GlobalStar Travel Management to enhance travel services globally. Through this partnership, GlobalStar partners gain access to over 2.7 million accommodations, car rentals, transfers, and train tickets. RateHawk's AI tools prioritize cost-effective options, sourced from 320+ providers and 130,000 direct contracts, offering real-time updates. This collaboration aims to boost booking confidence and efficiency in business travel management.

🏨 HiJiffy examines the top five online travel agencies (OTAs): Booking.com, Expedia, Airbnb, Hotels.com, and Agoda, providing insights on their benefits and drawbacks for hoteliers. The focus is on understanding each platform's specifics and optimizing profiles to enhance visibility. Strategies include utilizing artificial intelligence to streamline OTA management and improve customer experience. This sponsored content from TendanceHotellerie highlights OTAs as crucial yet manageable tools for hotel distribution strategies.

💻 Intelligence artificielle (IA) est cruciale pour l'avenir du tourisme, transformant les pratiques quotidiennes et améliorant l'expérience utilisateur. Bien utilisée, elle optimise les tâches, améliore la qualité du service, et anticipe les besoins des voyageurs, tout en maintenant l'importance du lien humain et des émotions authentiques. IA ne remplace pas l'authenticité, mais sert de précieuse alliée pour un tourisme plus intelligent et juste. Community managers peuvent bénéficier de ses capacités d'anticipation et de création.

✈️ Archer Aviation will provide electric air taxis for the 2028 Los Angeles Olympics and Paralympics. Their eVTOL "Midnight" can carry four passengers with 12 motors for safety. Service will connect key sites like LAX and USC within 10-20 minutes, accommodating 15 million expected visitors. Archer aims to overcome the regulatory challenges faced by Volocopter in Paris 2024. Archer's CEO Adam Goldstein envisions transforming LA's transport during the event. Archer has three years to achieve FAA certification.

🚀 Tern, an American startup, raises 11.5 million euros (13 million dollars) in Series A funding led by Viewpoint Ventures. Founded in 2022, Tern now serves 1,050 travel agencies with a unified system. Total funding reached 17 million dollars. Plans include AI integration, payment solutions, and app updates. Customer service teams will double by end of 2025 for 24/7 availability. Tern joins Signature Travel Network.