Divers

🏠 Plaza Athénée, established in 1913 on Paris' prestigious avenue Montaigne, recently had its 49 rooms and suites on the 5th and 6th floors redesigned by Moinard Bétaille in a subtly contemporary style, blending with the hotel's classic base. The Royal Suite, the largest and costliest, offers 450 m² of space, including 4 bedrooms, a reception room, and a salon, alongside a terrace with views of the Eiffel Tower. The design features pearl gray walls, iridescent chandeliers, restored period armchairs, and custom light fixtures by Bruno Moinard.

🏨 Founded in England in 2004, easyHotel has a network of 49 hotels across 11 countries with plans to expand to several hundred by 2030. About a third of its hotels are in the UK. The chain includes 17 franchised hotels with 1,250 rooms, and 32 owned or leased hotels with over 3,500 rooms. Shareholders ICAMAP and Ivanhoé Cambridge, holding 79%, tasked NM Rothschild & Sons to find a new partner last year. Dutch pension fund PGGM, which partnered with L+R Hotels in 2022 to create LRO Hospitality aiming for €1 billion investments in European hotel real estate, is likely to take over.

Communiqué de Presse Paris, 10 février 2025 – Une collaboration prometteuse vient de se concrétiser entre Meltgroup qui porte la marque hôtelière JOST, acteur innovant de l’hôtellerie hybride et festive,…

🏨 Casavog represented by Jérôme Caramalli, located at Villa Thérèse, 5, avenue Juvenal, 06100 Nice, France, can be reached at +33 (0)6 12 69 69 67. For subscription or information update, options include an annual directory subscription or direct contact through provided links. The article also references various hospitality industry solutions, associations, and services for hotel management, marketing, event planning, technology, and more.

🏨 Millennium Hotels and Resorts (MHR) added the five-star Lowry Hotel to its Leng’s Collection. Located in Manchester, the Lowry Hotel features a modern design, 165 spacious rooms, a renowned restaurant, a tranquil spa, and state-of-the-art meeting spaces, exemplifying MHR's commitment to bespoke, handcrafted hospitality in the heart of Manchester's local culture.

🏖 Go&Live, a French educational, linguistic, and sports entity, aims to fill 3,500 roles for 2025, 50% in France and 50% abroad, across Europe, Scandinavia, the USA, Australia, Asia, and South America. Positions vary, covering both permanent and seasonal needs, with 70% of jobs (2,450 positions) available for summer and durations ranging from one week to four months.

🏩 Jack Penrod, founder of Nikki Beach Hospitality Group, passed away at 85 on February 3, 2025, after a battle with cancer. Born June 25, 1939, in Columbus, Ohio, he went from a cook to owning one of the largest McDonald's franchises. He opened Penrod's Beach Club in South Beach in 1988, revitalizing the area. Florida, Miami-Dade County, and Miami Beach honored him with "Jack Penrod Day" on April 17, 2012, for his local impact.

🚗 In Ibiza, beyond its renowned nightlife and Instagrammable beaches, the Land Rover Defender, redesigned in 2020, offers a combination of rugged off-road capability and smooth on-road driving. The Defender, affectionately known as the "Def," has been enduring since 1948, navigating inhospitable terrains and loved by both "gentlemen farmers" and Queen Elizabeth II at Balmoral. The vehicle blends robust performance with comfort, no longer requiring Dakar-level driving skills for off-roading.

🏕 Néocamp Groupe will launch a large-scale communication campaign for Les Vacances Camping paradis and Ushuaïa Villages in 2025. There will be 60 TV spot broadcasts on TF1, including two prime time showings from February 1-11, 2025, reaching millions of viewers. Additionally, radio campaigns with high listenerships and a digital engagement strategy will be included to promote over 120 camping brands. The aim is to boost booking reservations.

📣 Google is evolving its hotel services worldwide despite being criticized by European pressure groups. In the U.S., Google showcases hotel results with richer content, larger images, enhanced reviews, and a more prominent Google Maps display, unlike the more constrained display in Europe due to regulations. This North American presentation style is geared towards a user-centric experience, potentially leading to higher booking conversions. European hotels already benefit from this layout when viewed from outside Europe, suggesting a future standardization. Google encourages direct booking links over OTAs, with price displays and reviews accessible via additional clicks, reducing the emphasis on immediate price comparison and review pressure. Hoteliers are advised to focus on high-quality visuals and competitive direct pricing to leverage Google's commission-free service.