Divers

🏖️ Le Var, France, on June 30, announced the creation of "Le Var à Paris – Le Club" to boost its presence in Paris. With 30% of visitors from Île-de-France, the initiative will connect local and Parisian stakeholders to promote The Var's cultural and natural assets. Led by ADT Var Tourisme and Guillaume Decard, this club plans targeted activities in Paris to create opportunities for tourism professionals in The Var.

🏨 APA Holdings, a hotel subsidiary of Japan's APA Group, acquired 100% of Ishin Hotels Group in mid-June. APA Group, Japan's leading hotel operator, manages 954 hotels with 134,847 rooms. The group aims for 150,000 rooms by March 2027, leveraging M&A strategies. Ishin Hotels, founded in 2001, manages 17 hotels with 2,643 rooms, mainly under B Hotels. Ishin remains a 100% subsidiary, led by its current president and CEO, Kong Lingyong.

🗺 France's tourism sector, represented by Dominique Marcel of France Alliance Tourisme, is in focus. Recent discussions highlighted that despite France's strategic geographic position between Northern and Southern Europe, it trails behind Spain in tourism revenue. France earns just over €70 billion annually, whereas Spain generates approximately €125 billion. Political figures Bruno Belin and Françoise Gatel were also involved in the dialogue, emphasizing the need to rethink and build the future of tourism in France.

📖 In recent years, inbound marketing has become a foundational strategy for effective and sustainable marketing. The focus has shifted from outbound techniques like unsolicited emails and mass advertising to inbound strategies that prioritize visibility and credibility at the right moment in the buyer's journey. This approach is not limited to large companies; it can also be effective for marketing managers, independent consultants, small business leaders, and local merchants. The strategy aims to attract prospects through valuable content, ultimately enhancing brand trust and customer loyalty.

🏨 Alteo and Sunlife will begin managing Anahita Golf & Spa Resort and Anahita Golf on Mauritius' east coast from July 1, 2025. This strategic move aims to boost Anahita's reputation as a premier golf and lifestyle destination in the Indian Ocean. For over 15 years, Anahita has been a flagship project for Alteo, reflecting its commitment to sustainable regional development. François Eynaud, CEO of Sunlife, emphasized the importance of this partnership in their growth strategy.

🗺 Rome and Paris hosted tourism training events on June 23 and 25 to promote Brazil as a key travel destination. Embratur, Brazil's international tourism promotion agency, led these workshops to enhance cultural and natural diversity awareness, emphasizing sustainable experiences and improving air connectivity with Europe. The "Brasil Travel Specialist" (BTS) platform was highlighted to educate international professionals on Brazilian tourism offerings. Marcelo Freixo, President of Embratur, stressed the importance of Brazil's UNESCO World Heritage sites.

🎨 VINCI Autoroutes highlights 36 museums across 9 service areas of the A8 highway from Aix-en-Provence to Menton, including Le Var, throughout the summer of 2025. The "Sur la route avec..." exhibition aims to enhance tourism and promote road safety by encouraging travelers to take breaks. Initiated with local tourism agencies, the exhibition was inaugurated today on three sites in Le Var, showcasing regional cultural richness.

💸 Hawkins Way Capital announced on July 2, 2025, the acquisition of the former Holiday Inn in Manhattan's Financial District, New York. With $3 billion in assets under management, the firm aims to reposition the 492-key hotel, closed during COVID-19, into a hybrid residential space. The facility will offer approximately 650 beds, featuring amenities like shared kitchens and lounges. FCL Management, managing over 6,000 beds nationwide, will oversee operations.

🏨 Armani, Bulgari, Dior, LVMH, and Versace have expanded into luxury hotels across cities like Tokyo, Paris, Dubai, and more, creating immersive brand experiences. These high-end hotels, such as Armani Hotel Milano and Bulgari Hotel Tokyo, offer a unique style and generate recurring revenue. They serve as brand ambassadors, strengthening their luxury positioning, and cater to affluent international clientele with personalized services and cross-selling opportunities. Notable locations include Cheval Blanc Paris and Palazzo Versace Dubai.