, auteur/autrice sur Le 10 Minutes Hôtelier - Page 40

4 min

45% des voyageurs confrontés aux bugs lors de réservations mobiles

🛫 45% of travelers encounter significant bugs when trying to book via mobile on tourism professionals' websites. 55% abandon the reservation if the mobile process is longer and more complicated than on a desktop. Despite being the most visited sector via mobile, booking experiences are lacking except for major airlines, railways, and hotels. Quantum Metric's study reveals a clear gap between smartphone use and mobile commerce conversions. Notably, 43% report booking site bugs and 25% cite security concerns. One-third of all travel bookings are now mobile, doubling since 2019. An optimal reservation experience across devices, including diverse payment options and an anti-abandonment system, is crucial for high conversion rates. Solutions are readily available for businesses of all sizes with minimal setup time and cost.

5 min

Serez-vous vraiment “pet-friendly” en 2024 ?

🐶 Pet-friendly tourism markets vary, with 17-40% of accommodations accepting pets across different regions. Home-To-Go noted a 59.39% increase in pet-friendly rental searches within a year, while Booking.com found that 55% of respondents rank pets as important as a child, and 49% would pay more for pet-accepting accommodations. France saw a 10-15% adoption increase post-first lockdown, with 8,000 out of 18,500 hotels being pet-friendly, charging an average of 5-40 euros per night for pets.

5 min

Airbnb note aussi un ralentissement cet été

🏠 Airbnb's revenue growth slowed to +11% in Q2 2024 compared to +18% in Q3 2023, while EBITDA increased by +9% versus +15% in the previous year. Despite a significant slowdown in the summer of 2024, Paris saw a doubling of reservations from Q2. MKG Consulting reports that accommodation prices in June rose by +2.3% from 2023 and soared by +16.7% from 2022, with an average of €146.9 per night. Airbnb's strategy includes heavier marketing investment, focusing on its "Icons" vertical, and surpassing 8 million listings after removing 200,000 that didn't meet standards. The platform aims to professionalize individual hosts and adjust pricing to market demand.

5 min

Grise mine pour le mois de juillet même pour Booking

🌁 Juillet 2024 en France, à l'exception de l'Ile de France avec les JO, a connu une baisse historique de fréquentation touristique avec des reculs jusqu'à 14% par rapport à 2023. Les prix des hébergements et nuitées restent élevés, malgré une inflation persistante post-crise ukrainienne. Les "3 fois sans frais" ont vu une hausse triplée pour les hébergements en France. Booking a rapporté une croissance plus faible des nuitées réservées de 7% au lieu de 9% pour le deuxième trimestre et prévoit seulement 3% pour l'été. Le nombre d'offres de courte durée chez Booking a augmenté de 11%, atteignant 66% du volume d'Airbnb.

3 min

Le “pacte d’action” de Gabriel Attal confirme le coup de rabot à la niche fiscale !

📊 Gabriel Attal, representing the incumbent government, announced a "pact of action" aimed at aligning short-stay rental taxation with long-term rental taxation, confirming a legislative intent held by various political groups excluding the extremes. The Annaïg Le Meur report, made public yesterday, suggests significant cuts in tax benefits for short-term furnished rentals. The measures included in the pact could lead to the end of the fiscal niche for short-term rentals, indicating an impending policy change post-2024.

5 min

Tomberez-vous sous le coup de la “persuasion algorithmique” de Booking ?

🏨 En France, depuis la loi Macron de 2015 et à partir du 1er juillet, Booking permet une disparité tarifaire en Europe, libérant les hôteliers de la parité des prix avec d'autres OTAs. Selon HOTREC, 43% des hôteliers européens maintiennent les mêmes tarifs sur leur site et sur les OTAs, 27% le font occasionnellement, et 16% le font souvent ou toute l'année. Booking détient 71% des réservations d'hôtels européens. Les hôtels qui manipulent les inventaires sur Booking pourraient subir des sanctions algorithmiques, avec une chute dans les résultats de recherche et une remontée coûteuse.

5 min

Les leçons à retenir de l’aérien

✈️ Travelport's study reveals that in the aviation sector, flight offer choices increased from 500 to 10,000 between 2010 and 2024, causing travelers to go from viewing an average of 38 sites before booking in 2013 to 277 pages in 2024. A significant 56% find the choices more complex, and 58% feel overwhelmed. The trend of Direct To Consumer (DTC) has been prevalent, with airlines and hotels encouraging direct bookings over OTAs. Despite the abundance of choices, 42% of travelers don't find offers personalized to their needs. The growing preference for direct booking is linked to a perception of better protection in case of changes or cancellations, which 50% of air travelers consider crucial.

6 min

Pour l’heure, peu d’effet DMA sur Google

📌 The Digital Market Act (DMA) came into effect in Europe in March to regulate the influence of portals like Google. A study by Datos, a Semrush subsidiary, found that user navigation on Google remains unchanged 4 months after DMA implementation. In the US, where DMA does not apply, and in Europe, internet users continue to use Google services similarly. Despite the DMA, only 37.4% of searches in Europe lead to non-Google sites, and Google services are still popular, with 24% usage. The study also revealed that nearly 60% of web searches end without a click in both the US and Europe, indicating Google's sustained dominance despite regulatory efforts.

6 min

Pas de trêve estivale pour la “niche fiscale” !

Au lendemain de la ré-election de la Présidente de l’Assemblée et aussitôt les derniers postes du bureau qui seront attribués ce jour, le Parlement français va se remettre au travail…

5 min

Pour les hôtels européens, Booking pèse 71%

🏨 HOTREC's 2023 report shows Booking.com dominates online hotel bookings with 71% in Europe, slightly less in France at 68.1%. Expedia group maintains a 14.4% share, similar to 2013. HRS plummeted from 16.6% in 2013 to 4.6% in 2023. Smaller hotels show greater OTA dependency, with 27% relying on them for at least 30% of bookings. Surprisingly, 43% of hoteliers do not differentiate pricing between their site and OTAs, and 27% lack a channel manager. Google Hotel Direct is a primary focus for 80% of proactive hoteliers, while TripAdvisor's hotelier presence dropped from 71% to 49% between 2013 and 2023. Direct bookings via hotel websites doubled from 2013 to 2023, but OTA shares also nearly doubled, mainly at the expense of tour operators and local tourism organizations. In France, OTA bookings increased from 27.6% to 32.6%, while direct site bookings rose from 11% to 16%. Email/fax bookings are now just 0.3%, and tourist office referrals decreased from 1.7% to 0.2%. Digital transformation is essential for hoteliers to improve direct revenue and reduce OTA dominance.

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