, auteur/autrice sur Le 10 Minutes Hôtelier - Page 39

5 min

Le petit-déjeuner reste le complément préféré des voyageurs

💰 Nearly half of European hotels' daily revenue growth comes from extras like breakfast, as 45% of travelers will pay more for higher quality breakfast, says Booking's latest study. The survey covered 32,000 travelers across 32 countries, revealing preferences for local supply, quality products, and unique offerings. Secondary to breakfast, 26% of guests value access to local tours and activities, while spa and wellness services rank third with 25%. Shuttle services and flexible checkout are also premium amenities, with 24% and 23% of guests willing to pay extra, respectively. The study underscores the evolving client motivations and the importance of adapting to their expectations for increased revenue.

4 min

Comment le comportement des voyageurs impacte votre performance digitale

📲 Expedia's study reveals travelers visited 277 web pages before booking, a sevenfold increase since 2013. They spent 303 minutes, over 5 hours, searching and comparing across 45 days. Poor weather in June and inflation over the past two years, perceived by 75% of French consumers, impacted the summer 2024 season. Hotel prices rose by 16.2% compared to 2022. Traveler behaviors are swiftly changing, with 75% altering their consumption habits yearly, heavily influenced by internet use for trip planning. OTAs capture most of the preparatory time, while direct professional sites account for 31%. Key platforms for visibility include OTAs, Google's services, and one's own site.

4 min

La TVA hôtelière à 12,5 % ?

💸 La TVA hôtelière en France pourrait augmenter de 10 à 12,5% d'ici 2025 pour réduire le déficit prévu à -6,2%, selon un rapport de Bercy adressé aux députés et sénateurs. Le gouvernement cherche à économiser ou générer 110 milliards d'euros d'ici 2027, avec 30 milliards dès 2025 et une autre tranche de 100 milliards d'euros d'ici à 2028. Des mesures incluent des hausses de taxes sur l'hôtellerie et la restauration, qui pourraient rapporter 4 milliards d'euros par an.

1 min

Comment jugeriez-vous votre été 2024 ?

💸 Booking's division, Booking For Business, known for catering to business travelers, is gaining traction in the professional travel sector. Over 4 years, a noticeable shift has been observed as professionals increasingly opt for apartments.

3 min

Booking dévoile les nouveaux goûts des voyageurs d’affaires

📈 Booking for Business reveals a shift in business travel accommodations from 2019 to 2023 with apartment stays increasing from 5.77% to 8.87%. Hotels still lead with 71.6% of reservations, despite a 17% rise in hotel rates over two years. Other popular choices include guesthouses (4.17%) and B&Bs (2.37%). Business travelers are booking longer stays, averaging 3.5 nights, with France seeing an 11.1% increase in stay duration. Short-term rentals are facing regulatory challenges in cities like NYC and Barcelona which may affect future trends.

5 min

Deux tiers des voyageurs ne lisent jamais vos CGV !

📚 FinMont's study reveals 67% of travelers never read booking conditions. Despite the paradoxical frustration for lack of legal protection, only 10% of European travelers admit difficulties in getting refunds or cancellations. Meanwhile, a third of them (33%) abandon reservations due to hidden fees. The French frauds authority highlighted common issues in the travel industry, suggesting transparency as critical for trust in online transactions. The study also notes the complexity and desire for simpler payment options, like Apple Pay, for 20% of travelers.

4 min

Louez votre lac ou vos douches !

🌊 Two French entrepreneurs launched "Rent A Lake" in June, offering lake or pond rentals for events or fishing, with prices from 30 to 900 euros. The platform has about a hundred listings, expected to triple by December. The US counterpart "Lake.com" lists over 1,000 destinations. Airbnb also has a section for accommodations near bodies of water. Douchlib, a French startup from Pantin, allows renting showers, targeting not only tourists but also outdoor athletes and workers.

3 min

Maîtrisez les subtilités du “revenue management”

📅 "Revenue management", originating from the 1960s by British Airways staff, revolutionized the airline industry's financial success. In the 1980s, it was deemed the most important development for the airline industry over three decades. The Marriott group, initially with 100,000 rooms, grew to 1.6 million rooms through its application. Elloha's founder and CEO Bruno Delmas emphasizes the need for revenue management strategies, especially in the increasingly competitive digital tourism market. Elloha offers a free online training course, including 6 chapters, 32 videos, 12 detailed demonstrations, quizzes, self-assessments, and a certification with a coach.

3 min

Le paddle et le kayak, rois des activités en vacances !

🏄 Paddleboarding and kayaking are the top vacation activities, favored by nearly 49% of travelers globally. For 59% of travelers, activities are deemed "essential," as reported by Arival's study. Outdoor activities are particularly popular among travelers under 55 years old, accounting for 80% of this demographic. On average, in 2023, travelers booked 4 activities during their vacations, up from 3.5 in 2019. Cycling follows closely in popularity with 48% participation, a significant increase from 34% in 2019. Reservations for activities are increasingly being made last-minute, within hours to less than a week in advance, by 58% of customers.

5 min

13 Milliards $ dépensés par les OTAs en marketing en 2023 !

💰 En 2023, les OTA (Booking, Expedia, Airbnb) ont augmenté leurs investissements publicitaires de 30%. Booking et Expedia accaparent 85% des liens sponsorisés sur Google, engloutissant une part significative des 13 milliards $ de dépenses publicitaires globales. Le marketing représente 44% et 52% des dépenses totales de Booking et Expedia respectivement. Avec le modèle "Marchand" prédominant chez Booking (54% des réservations en 2023, contre 44% en 2022 et 15% en 2014), les OTAs prennent une part supplémentaire via des frais financiers. En 2023, Booking a dépensé 4,5% de ses réservations brutes en publicité et 1,1% en remises directes aux clients, totalisant 1,7 milliards $ de remises, contre 337 millions $ en 2019. Les hôtels européens dépendent à hauteur de 28% d'OTAs pour 30-49% de leurs revenus, tandis que 20% dépendent à plus de 50%.

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