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6 min

Industrie du tourisme : bilan 2024 et perspectives 2025

🏕 In 2024, the French tourism team experienced a year of highs from major events like the Olympics and lows during spring and fall, resulting in a slightly positive overall outcome. Aéroports de Paris saw a 3.6% increase in traffic for the first 11 months, with a boost in August by 4.7% due to the Olympics and French departures. SNCF Voyageurs reported a 4% increase. French hotels and holiday villages noted a revenue increase of 1.5% and 1.8% respectively, while Parisian hotels ended the year neutral (+0%) as gains during the Olympics (x2.5) were offset by regular declines.

5 min

Cappadocia Marriott Hotel ouvre au coeur du “Pays des contes de fées »

🏚 Cappadocia Marriott Hotel, part of the prestigious Marriott Bonvoy portfolio with over 30 hotel brands, has officially opened as the largest and most modern facility in Cappadocia. Located near Göreme, it provides easy access to UNESCO World Heritage sites such as Göreme National Park, Open-Air Museum, and the region's legendary underground cities. The hotel also offers privileged access to hot-air balloon launch sites, enhancing guests' experience with breathtaking views. Marriott International's commitment to Turkey is reaffirmed with this opening, as expressed by Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East & Africa.

3 min

BeMed soutien un nouveau projet français : RIPARU

🌊 In May 2024, Beyond Plastic Med (BeMed) launched its second call for projects dedicated to Mediterranean islands, supporting 7 local initiatives across 6 Mediterranean countries to combat plastic pollution. Notably, in 2020, BeMed backed a French project "Projet pilote zéro plastique" by SMILO, which developed prototypes for plastic alternatives using local materials like Provence cane and date palm residues on Kerkennah island.

4 min

Airbnb renouvelle son engagement pour le patrimoine rural avec la Fondation du Patrimoine

🏡 Airbnb, partnering with the Fondation du patrimoine, has supported 200 rural heritage projects through the "Patrimoine et Tourisme local" program over three years. The program continues into 2025, with Airbnb contributing an additional half a million euros, totaling a 6.1 million euro sponsorship over four years. This funding aids in the restoration of rural heritage sites and revitalization of French villages.

8 min

Marriott : ouverture de Casa Brera à Milan, un hôtel Luxury Collection

🏦 Casa Brera, a Luxury Collection Hotel, Milan, will officially join The Luxury Collection of Marriott International in January 2025, after a recent opening in autumn. Located in the heart of Milan on Piazzetta Bossi, near Teatro alla Scala and Brera, the hotel is a restored modernist building by Pietro Lingeri, redesigned by renowned architect Patricia Urquiola. The addition strengthens Marriott's presence in one of Europe's most dynamic and sophisticated cities.

9 min

Preferred Hotels & Resorts dévoile l’ouverture de nouveaux hôtels de luxe très attendus

🏨 Preferred Hotels & Resorts announces the opening of 10 new luxury hotels from September 2024 to the end of 2025. Spanning from an elegant hotel in the heart of London to a lush private island in the Caribbean, the world's largest independent hotel brand is expanding its international portfolio. CEO Lindsey Ueberroth emphasizes the inclusion of two exceptional establishments in the prestigious Legend Collection, offering more than just accommodation with personalized activities, exceptional food, and authentic local experiences.

8 min

Alexandra Borchio Fontimp reconduite à la Présidence de Côte d’Azur France Tourisme : un bilan extrêmement positif et des ambitions renouvelées pour 2025-2028

🏕️ Alexandra Borchio Fontimp reelected as President of Côte d’Azur France Tourisme at the beginning of 2025. During her first term, the region overcame challenges from the COVID crisis, climate issues, and other crises. The Olympic year 2024 brought major events like the Tour de France and the Olympics, boosting tourism with 11.5 million visitors, 54% international. Hotel and residence occupancy reached 66%, up 1 point from 2023. Annual hotel and residence nights hit 13 million, the highest in over a decade.

5 min

Dry January : la vente d’alcool décline de 22% en France, selon une étude Lightspeed

🍻 In January 2024, French restaurant alcohol sales dropped 22% compared to other months due to "Dry January", with cocktails suffering a 28% decrease, beers 26%, and liqueurs 22%. Lightspeed Commerce Inc. analyzed over 1,700 of its client locations in France, tallying more than 2,238 alcohol beverage sales. The study indicates a trend of reduced alcohol consumption for improved sleep, saving money, or health.

4 min

Selon le Mastercard Economics Institute, l’économie européenne devrait connaître en 2025 une croissance modérée marquée par la reprise de la consommation

📈 In France, the Mastercard Economics Institute forecasts a 0.8% increase in real GDP for 2025 compared to 2024 and a 0.8% rise in consumer spending from the previous year. Consumer price inflation is expected to see a notable increase of 1.8% over 2024. A spending gap of 4.8 percentage points was noted in 2024 favoring mass-market stores over luxury boutiques, a trend predicted to continue in 2025. Globally, a 3.2% economic growth is anticipated for 2025, slightly up from 3.1% in 2024, despite Europe's strict fiscal policy and trade uncertainties, aided by a looser monetary policy and strong consumption.

4 min

Le Brésil a reçu un record de touristes étrangers en 2024

🏖️ The Brazil welcomed a record 6.6 million international tourists in 2024, which was a 12.6% increase from 2023. Argentineans led the influx, followed by Americans and Chileans. December 2024 alone saw 690,200 visitors, up 11.1% from December 2023. The numbers, released by the Ministry of Tourism, Embratur, and the Federal Police on January 7, mark 2024 as Brazil's best year for international tourism since records began in 1995.

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