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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
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  • 4 min

Explained: What are the key components of our AI framework?

💻 Since 2016, HiJiffy has aimed to enhance communication between guests and hoteliers through AI, leading to the creation of a robust Guest Communications Hub. Their AI framework, Aplysia, features key components such as Chatbot NLP, Advanced AI capabilities, and Data analysis, all contributing to improved guest experiences in the hospitality sector. Features include message categorization, smart property identification, support for 130+ languages, proprietary NLP based on six years of data, and tools like Generative AI and AI Knowledge Scanner. Data analysis offers actionable insights for hoteliers.
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  • 3 min

Les CDP, catalyseurs de l’hôtellerie du futur ?

💸 Customer Data Platforms (CDPs) are revolutionizing e-commerce, with the global market reaching $5.1 billion in 2023 and projected to grow at a 39.9% CAGR to $28.2 billion by 2028. In the U.S., hotel chains are beginning to adopt CDPs for enhancing guest experiences and optimizing marketing strategies. The technology is expected to transform the French hotel industry within five years, with adoption likely to start with large chains and trickle down to independent hotels, leading to personalized experiences, targeted marketing, and improved revenue management. Challenges include GDPR compliance, staff training, and integration with existing systems.
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  • 5 min

LoungeUp Success Story : Entourage sur-le-Lac

📧 Hotelus, a Montreal-based consulting firm, managed the technological equipment for Entourage sur-le-Lac, a resort in Québec. More than 80k emails and 9k SMS, with an average campaign open rate of 70%, led to over $30k in additional revenue last year. The resort offers 166 rooms and suites, various amenities, and year-round activities. Automated communication, a virtual logbook, targeted email campaigns, and upselling via their Guest App significantly improved guest experience and operational efficiency.
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  • 4 min

Google Maps : Décryptage de l’algorithme secret pour booster votre hôtel

🚧 A 4.6-star hotel achieved 10 times more visibility than a 4.7-star competitor on Google. A study by doYield's director of direct sales analyzed Google My Business data for a significant sample of similar hotels, revealing an 86% correlation between the quantity of reviews and increased visibility. The average rating influenced visibility by 41% and interactions by 27%. Technical optimization of listings impacted visibility by up to 10%. Recommendations include prioritizing review quantity, maintaining high service quality, optimizing Google My Business listings, encouraging user interactions, and managing review responses.
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