Tendance du marché

🏖️ Pierre & Vacances saw an occupancy rate increase to 88% during July and August, a 2-point rise from the previous year. Coastal locations led with a 93% occupancy rate (+2 pts vs. last year). The average basket value during school holidays was €1075, marking a 2% increase. French clientele dominated at 86%, with the PACA region being the most popular destination. Spanish destinations also enjoyed popularity, with a 91% occupancy rate, up 4 points from the last year. Despite a challenging start to the summer season, August bookings surged, recording a 91% occupancy rate (+3 pts vs last year).

🏖️ Vacancéole, a vacation residence manager, reported a business volume of €13M in August, marking a 2% increase from the previous year. From July 1st to August 19th, the company welcomed 50,000 families, achieving an occupancy rate of 60% in July and 75% in August. Coastal residences accounted for 55% of bookings. Despite a challenging summer due to political events, sports (Euro football, Olympics), and unpredictable weather, the company saw a positive trend with a solid occupancy rate and increased last-minute bookings, according to General Manager Rémi Chrétien.

🏖 Villages Clubs du Soleil witnessed a 15% increase in clientele during the summer season, with 60,700 guests between July 1 and August 31, achieving an 82% occupancy rate. Top destinations included Soustons, Marseille, and Beg Meil. Revenue climbed to €26M, a 4% rise from the previous year, while mountain resorts saw a 4% dip in visitors. Notably, actions like "short stay" offers boosted client interest.

🏖️ Azureva, a family vacation specialist with 43 establishments across France, reported a successful summer 2024 with goals surpassed in occupancy rates and revenue. Summer occupancy jumped from 55% to 61.9% (April to September), peaking in August from 83.6% in 2023 to 89.7% in 2024. One in three bookings were last-minute. The first half of August saw occupancy rates hit 95%, with a 2% increase in the number of nights stayed, despite a decrease in the average length of stay.

📱 TikTok study reveals users are 30% more likely to look for travel inspiration during holidays. Hashtags like #holidayshopping peak around events such as Halloween. The platform influences 52% of users for planning and 46% for sharing celebrations. End-of-year festivities see +80% travel-related gift purchases and a 60% increase in self-gifting compared to other social media. 1 in 7 users made a purchase following a TikTok discovery within the last 30 days.

📱 Mapstr, an app for sharing favorite spots, surpassed 100 million locations added by users. Analysis of these locations revealed evolving trends in food and leisure over recent years. The app, launched in 2015, has over 4 million users, with 25% active for 5+ years and 20% for nearly 9 years. Customizable tags by users highlight new consumption habits in an infographic.

🏡 Pieve Aldina, a property with a history tracing back to 1043, won the 2nd prize at the Hotel & Lodge Awards 2024 in the Boutique-Hotel category. Set amidst 30 hectares in the Chianti landscape, this Relais & Châteaux labeled estate boasts 23 rooms and suites designed by art historian Guillaume Foucher. The estate features a high-situated pool overlooking olive groves, a spa with hammam and sauna, and maintains its country domain style with ocher stone buildings and environmentally respectful restorations.

🏨 Hyatt Hotels Corporation (NYSE: H) is set to acquire Standard International and its iconic hotel brands, The Standard and Bunkhouse Hotels, aiming to close the deal within the year, subject to customary closing conditions. This will quintuple Hyatt's lifestyle room count since 2017 by the year 2023. A new lifestyle group will be formed, headquartered in New York, and led by Amar Lalvani from Standard International, leveraging Hyatt’s global distribution and award-winning loyalty program, World of Hyatt.

🚙 Blacksheep celebrated over 10,000 van stays in summer 2024, marking a 31% increase in their rental business revenue. The company, co-founded by Sylvain Fauth, catered to 30,000 travelers during the season, with record months in April, May, and June, continued success in July, and last-minute departures in August. Van vacations appeal to families with young children and young couples in July, while seniors with non-school-aged grandchildren are expected in September. Despite the Olympic effect, Paris saw a decline in van departures.

🏖 Summer 2024 at lastminute.com saw a 32.84% increase in bookings compared to the previous year. French travelers favored Majorca, Marrakech, and Crete. The average reservation basket was €2,027, despite lower purchasing power. Additionally, 44% made last-minute bookings within a month of departure, indicating growing flexibility among consumers. Reservations in September surged by 17%, reflecting a desire to extend the summer feeling.