Tendance du marché

🍷 The XXIII Trophy by the Club des Directeurs de la Restauration et d'Exploitation France for students under 23 in BTS, License, and Bachelor programs is set for 2025. Registrations are open until November 18, 2024, at www.cdrefrance.com. Participants will conceptualize a complete vitivinicultural and oenological concept for a 30-hectare "Cru Bourgeois" property, including a 40-room hotel**** with two restaurants, a spa, and pools, located 20 kilometers from Bordeaux.

🏖️ Ibis, the world's most renowned budget hotel brand, in collaboration with trend forecasting agency Globetrender, surveyed 9,000 consumers across eight key markets (UK, USA, Brazil, France, Germany, India, Australia, and China) revealing current travel intentions, especially among generations Y and Z. The study found that 58% believe "experiences are more important than material possessions," highlighting a trend towards personal fulfillment, cultural connection, and community belonging. The findings coincide with Ibis's "Go get it" campaign, anticipating travel behaviors toward 2025.

📍 Ibis unveils travel intentions of Generations Y & Z, in collaboration with Globetrender, revealing data from 9,000 consumers across key markets: UK, USA, Brazil, France, Germany, India, Australia, and China. The report, coinciding with the "Go get it" campaign, shows 58% prioritize experiences over material possessions, influencing travel trends toward personal fulfillment and cultural engagement.

🏡 Fiermontina, a boutique hotel in Lecce, Italy, won the 3E PRIX at the Hôtel & Lodge Awards 2024 in the Prestige category. Just 7 minutes from the historic center, the hotel features 18 custom-designed rooms and suites by French interior design firm Laboratoire Design. Guests are treated to Italian furniture, couture textiles, antiques, and artworks, including sculptures by Fernand Léger in the garden. Tailored experiences and dining options are available, as well as a pool surrounded by olive trees. The article appeared in issue 134 of Hôtel & Lodge dedicated to the 2024 awards.

🏅 Parisian restaurants experienced a 16.9% increase in sales and a 10.18% rise in the number of transactions during the Paris 2024 Olympic and Paralympic Games, highlighting the economic impact of major international events on local businesses, as reported by the all-in-one commerce platform Lightspeed.

🏖️ The One&Only Moonlight Basin, set to be the first One&Only resort in the United States and the brand's inaugural mountain resort, is scheduled to open in Montana, USA, in summer 2025. SIRO Boka Place in Montenegro, the second wellness hospitality hotel by the brand and its first in Europe, is expected to launch in the first half of 2025 with a fitness-focused guest experience. The hotel will feature a state-of-the-art fitness center, wellness programs, a recovery lab with various therapies, and outdoor activities like hiking and biking around the UNESCO World Heritage site of Kotor Bay. Additionally, Kerzner will open 8 new retreat villas on October 1 at the Bab Al Shams resort in the desert, with further projects like One&Only Papagayo and One&Only Santa Maria de Xala in the pipeline.

🌊 Summer 2024 saw fewer French travelers compared to the previous year, dropping by 2 points to 60%. Despite this, 61% considered vacationing within France, while 50% looked abroad, favoring sunny destinations. Mediterranean cities topped the list of searched destinations with Marrakech and Tunis leading. European cities represented half of the top 10 searched destinations, with Ajaccio and Point-à-Pitre being the only French cities included.

🏠 Gîtes de France generates €2.2 billion in direct and indirect economic impact in 2023, creating 31,520 full-time jobs and investing €841.6 million annually in heritage property maintenance. Founded in 1955, it now includes 42,000 member owners and offers over 55,000 accommodations, positioned as a vital rural ecosystem player in France.

🏥 Hospitals and hotels share common goals in providing a positive experience and caring for their guests. Both sectors focus on offering a safe, comfortable environment and ensuring well-being. However, hospitals face a paradox where the immediately visible aspects, like room quality and meals, can disproportionately affect patient satisfaction, overshadowing the less visible but critical medical care. This "halo effect" can skew perceptions of care quality. Additionally, the service profit chain model suggests employee satisfaction, driven by good working conditions, impacts patient satisfaction. On the market side, accreditations and certifications may be underused by hospitals to communicate quality, echoing practices from the hospitality industry.

🏆 TheFork reports a challenging start for Parisian restaurants during the summer due to a drop in international bookings between -16% and -30% prior to the Games and a -32% decrease in national tourists the week before. However, during the two-week Games period, foreign tourist reservations rose by +25% and French tourist bookings increased by 21% compared to summer 2023.