Tendance du marché

🏡 In the Hôtel & Lodge Awards 2024, jury members with diverse perspectives honored establishments for excellence and unique expertise. Notable guests included Thibaut Picard, an architect, and Christian Mas, President of Sothys Paris. The selection featured a mix of historic palaces, new-generation 5-star hotels, lodges, resorts, and lesser-known gems. The winners reflected the diverse aspirations of the French public and were chosen based on individual jury member's impressions and the "wow effect" experienced.

🏠 Dubaï saw a 9% increase in international visitors in the first half of 2024 compared to the same period in 2023, with a record 9.31 million tourists. Western Europe was the top source region, making up 20% of the visitors, while French tourist numbers rose by 11%, totaling 199,645. The previous year, 2023, also set a record with 17.15 million international visitors. The growth is attributed to the Dubai Department of Economy and Tourism's efforts and collaborations.

🏕️ Maeva.com's camping segment saw a +7% growth in bookings, representing 68% of platform sales. The average stay was 7.9 nights, with seaside destinations leading reservations. Despite a challenging start to the summer season and reservation hesitancy due to various factors, camping bookings at maeva.com increased by 7 percentage points. 20% of these sales were within the Campings maeva chain. The average basket size rose slightly to €1183 (+€45 vs the previous year), with 73% of bookings, a +1 percentage point change from the previous year, opting for coastal areas like Vendée, Pyrénées-Orientales, or Var.

🏖️ Pierre & Vacances saw an occupancy rate increase to 88% during July and August, a 2-point rise from the previous year. Coastal locations led with a 93% occupancy rate (+2 pts vs. last year). The average basket value during school holidays was €1075, marking a 2% increase. French clientele dominated at 86%, with the PACA region being the most popular destination. Spanish destinations also enjoyed popularity, with a 91% occupancy rate, up 4 points from the last year. Despite a challenging start to the summer season, August bookings surged, recording a 91% occupancy rate (+3 pts vs last year).

🏖️ Vacancéole, a vacation residence manager, reported a business volume of €13M in August, marking a 2% increase from the previous year. From July 1st to August 19th, the company welcomed 50,000 families, achieving an occupancy rate of 60% in July and 75% in August. Coastal residences accounted for 55% of bookings. Despite a challenging summer due to political events, sports (Euro football, Olympics), and unpredictable weather, the company saw a positive trend with a solid occupancy rate and increased last-minute bookings, according to General Manager Rémi Chrétien.

🏖 Villages Clubs du Soleil witnessed a 15% increase in clientele during the summer season, with 60,700 guests between July 1 and August 31, achieving an 82% occupancy rate. Top destinations included Soustons, Marseille, and Beg Meil. Revenue climbed to €26M, a 4% rise from the previous year, while mountain resorts saw a 4% dip in visitors. Notably, actions like "short stay" offers boosted client interest.

🏖️ Azureva, a family vacation specialist with 43 establishments across France, reported a successful summer 2024 with goals surpassed in occupancy rates and revenue. Summer occupancy jumped from 55% to 61.9% (April to September), peaking in August from 83.6% in 2023 to 89.7% in 2024. One in three bookings were last-minute. The first half of August saw occupancy rates hit 95%, with a 2% increase in the number of nights stayed, despite a decrease in the average length of stay.

📱 TikTok study reveals users are 30% more likely to look for travel inspiration during holidays. Hashtags like #holidayshopping peak around events such as Halloween. The platform influences 52% of users for planning and 46% for sharing celebrations. End-of-year festivities see +80% travel-related gift purchases and a 60% increase in self-gifting compared to other social media. 1 in 7 users made a purchase following a TikTok discovery within the last 30 days.

📱 Mapstr, an app for sharing favorite spots, surpassed 100 million locations added by users. Analysis of these locations revealed evolving trends in food and leisure over recent years. The app, launched in 2015, has over 4 million users, with 25% active for 5+ years and 20% for nearly 9 years. Customizable tags by users highlight new consumption habits in an infographic.

🏡 Pieve Aldina, a property with a history tracing back to 1043, won the 2nd prize at the Hotel & Lodge Awards 2024 in the Boutique-Hotel category. Set amidst 30 hectares in the Chianti landscape, this Relais & Châteaux labeled estate boasts 23 rooms and suites designed by art historian Guillaume Foucher. The estate features a high-situated pool overlooking olive groves, a spa with hammam and sauna, and maintains its country domain style with ocher stone buildings and environmentally respectful restorations.