Tendance du marché

🏙 Nine Virgin Limited Edition properties, including Mont Rochelle, Necker Island, The Lodge, Ulusaba, Mahali Mzuri, Son Bunyola Hotel & Villas, The Branson Beach Estate, Kasbah Tamadot, and Finch Hattons Luxury Safari Camp, join Preferred Hotels & Resorts' Legend Collection. This expansion strengthens the strategic partnership between Virgin Hotels Collection and Preferred Hotels & Resorts, aiming to offer ultra-luxurious Virgin experiences to more travelers worldwide. The upcoming Virgin Hotels London-Shoreditch will also be part of Preferred Hotels & Resorts.

📖 Antoine Woerlé, MOF maître d’hôtel, coordinated the comprehensive operational manual "La Restauration et l’hôtellerie de référence," published by Éditions BPI, covering all aspects of hospitality and catering. The 832-page book, priced at €59, is slated for release on September 5. A special pre-order price of €47 is available until August 31 on editions-bpi.fr. The manual is designed for both students and professionals, covering topics from hygiene and room service to marketing and billing.

```html 💸 Customer satisfaction is key to business strategy, impacting loyalty and retention. Satisfaction surveys offer proactive measurement and improvement actions for long-term customer relationships. To measure satisfaction, active and passive listening tools include surveys, mystery shoppers, smiley polling stations, qualitative interviews, and online monitoring. Key performance indicators (KPIs) like NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) are essential for evaluating satisfaction. Guest Suite provides tailored satisfaction surveys, collecting customer feedback across various channels, and helps analyze and convert this data into actionable strategies to enhance service quality and customer loyalty. ```

🏝 Olivia Grégoire anticipates 15 million visitors for the upcoming Games, predominantly French, along with mainly English and American tourists. Ticket sales hit a record with over 8 million sold, including over 1 million for the Paralympic Games. The torch relay from Marseille to Paris highlighted the Games' popular appeal. France, helmed by Grégoire for over two years as the head of the Ministry of Tourism, remains the world's top tourist destination due to the resilience and professionalism of its sector's personnel.

🏨 HOTREC's 2023 report shows Booking.com dominates online hotel bookings with 71% in Europe, slightly less in France at 68.1%. Expedia group maintains a 14.4% share, similar to 2013. HRS plummeted from 16.6% in 2013 to 4.6% in 2023. Smaller hotels show greater OTA dependency, with 27% relying on them for at least 30% of bookings. Surprisingly, 43% of hoteliers do not differentiate pricing between their site and OTAs, and 27% lack a channel manager. Google Hotel Direct is a primary focus for 80% of proactive hoteliers, while TripAdvisor's hotelier presence dropped from 71% to 49% between 2013 and 2023. Direct bookings via hotel websites doubled from 2013 to 2023, but OTA shares also nearly doubled, mainly at the expense of tour operators and local tourism organizations. In France, OTA bookings increased from 27.6% to 32.6%, while direct site bookings rose from 11% to 16%. Email/fax bookings are now just 0.3%, and tourist office referrals decreased from 1.7% to 0.2%. Digital transformation is essential for hoteliers to improve direct revenue and reduce OTA dominance.

🏨 The hotel customer journey is critical for distinguishing from competitors, involving stages influencing client perception and satisfaction. The article discusses approaches to attract travelers and enhance their experience, stressing the importance of online presence and digital marketing strategies (SEO, SEA, Metasearch). Key stages include desire and information gathering, where tools like Google, social media, and blogs are used; pre-booking choices; the reservation process; pre-stay anticipation; the stay experience; and the post-departure relationship, including feedback and loyalty programs. "Objectif Hôtel" offers personalized support for business development.

🏅 Franck Delvau, president of the Union des métiers et des industries de l’hôtellerie in Île-de-France, highlighted that over 50% of Olympic tickets were purchased by locals, impacting hotel stays. SNCF train ticket prices rose faster than inflation, affecting tourists’ budgets. A compensation scheme will be proposed for verified losses due to the Olympics, potentially funded by the Ministry of the Interior or the Ministry of Transport. Businesses within Olympic red zones may face operational challenges, impacting various services from refueling to emergency repairs.

📚 In June 2023-June 2024, eight publications were selected by a committee of experts for recognition. The 2023 edition awarded Clément Odé and Noémie Calais for "Plutôt Nourrir" (Tana Editions/Nouveaux Récits). The 2023 jury, comprising seven members, including Eric Frechon and François-Régis Gaudry, will meet at ROZÓ (Marcq-en-Baroeul - 59) in September to elect a winner. Additionally, the Lycéen Hotelier Prize, in its second year in partnership with five Lille academies, will announce a laureate from a select list.

🏖️ Logis Hôtels reports a 12% revenue increase from July 5 to September 1, with the summer basket average up by 8% and an average price increase of 5% for a similar stay duration. Mountain destinations like the Pyrenees (+86%), Southern Alps (+34%), and Grand Est (+22%) are more popular. International tourists' attendance is up, with notable surges during the Olympics (Dutch +60%, Germans +48%, Brits +32%, Belgians +11%). Bookings made 120 days in advance have risen by 17%. However, July bookings remain flat compared to 2023, excluding the first week (+18%). Karim Soleilhavoup, Logis Hôtels' director, notes a distinct client type: long-haul tourists, particularly Americans, favoring charming and unique French hotels.

💰 On July 5, 2024, Jean-Christophe Carsenac, President of UMIH 81, and Vice-President Séverine Fraysse presented a check for €2,406.75 to Sylvie Lavigne, Principal of the Lycée Hôtelier de Mazamet. The funds were raised at a gala evening following UMIH 81's General Assembly on April 29, 2024, featuring a wine casino and a gourmet menu served by partner chefs, teachers, and students. The proceeds will support projects at the school.