Tendance du marché

💸 Switzerland sets new minimum salaries effective from February 1, 2025. For a 42-hour workweek: Without professional training: CHF 3,706/month (€3,950.43), CHF 20.36/hour (€21.7). With 5-week Progresso course: CHF 3,935/month (€4,194.54), CHF 21.62/hour (€23.05). With federal attestation (2 years): CHF 4,062/month (€4,329.91), CHF 22.32/hour (€23.79). With professional training (3 years): CHF 4,519/month (€4,817.06), CHF 24.83/hour (€26.47). With professional training plus 6 days of continuing education: CHF 4,626/month (€4,931.11), CHF 25.42/hour (€27.10). With professional exam: CHF 5,282/month (€5,630.38), CHF 29.02/hour (€30.93). Note: 8% deduction permissible for new hires or company switchers within an introduction period; salaries must not fall below cantonal legal minimums.

🏕 Pitchup, a global leader in outdoor accommodation bookings, saw a 46% increase in 2024 reservations in France compared to the previous year. Top 5 French destinations by bookings were Nord-Pas-de-Calais, Pays de la Loire, Brittany, Rhône-Alpes, and Provence-Alpes-Côte d’Azur. Regions with the highest growth were Picardy (+85%), Corsica (+83%), Île-de-France (+47%), Franche-Comté (+44%), and Provence-Alpes-Côte d’Azur again (+34%), highlighting the popularity of preserved natural spaces.

🍴 Les Halles METRO have released a new white paper titled "Tendances Restauration 2025," highlighting major trends in the restaurant sector. Key trends include health & well-being with superfoods and anti-stress ingredients, sustainability practices such as zero waste and local products, and enriched customer experiences with shared dishes and innovative concepts. The white paper is designed as a strategic tool for restaurateurs to navigate future challenges and opportunities.

📝 Over half of French consumers consider customer reviews the top criterion for choosing a company. Reviews influence buying decisions, with 92% consulting them and a minimum online rating of 4/5 required to gain trust from 70% of French users. To collect reviews, businesses can use QR codes or send Google review links via SMS or email. Regular collection of recent reviews, a global rating over 4/5, and a significant number of reviews are crucial. Key performance indicators include response rates to surveys, frequency of review collection, overall rating, and volume of client reviews. Tools like Guest Suite can help manage reviews, ensuring authenticity as per AFNOR NF Service standards and automating posting across platforms like Google My Business, TripAdvisor, and Pages Jaunes.

🏖️ The Brazil welcomed a record 6.6 million international tourists in 2024, which was a 12.6% increase from 2023. Argentineans led the influx, followed by Americans and Chileans. December 2024 alone saw 690,200 visitors, up 11.1% from December 2023. The numbers, released by the Ministry of Tourism, Embratur, and the Federal Police on January 7, mark 2024 as Brazil's best year for international tourism since records began in 1995.

🏚 During the Christmas holidays in Marseille, there was a variety of activities for both residents and visitors. Despite being winter, the city saw an increase in tourism, including affinity tourism and a preference for furnished rentals. Hotel occupancy rates also rose slightly. The Office of Tourism recorded that 56.4% of visitors were French, a slight increase, and 43.6% were foreign, a slight decrease. Most French visitors came from Ile de France, AURA, and Occitanie, while the top foreign nationalities were German, Italian, and Belgian/Spanish. Activity sales in Marseille experienced a 49% increase in online reservations and a 162% increase in total sales (web + counter) compared to the same period in 2023, with a significant surge in last-minute sales at the counter, especially for the City pass (+400%).

🏨 Choice Hotels to revamp Radisson brands with new visuals reflecting global hospitality legacy and a bold, innovative vision. The rebranding will begin in the Americas post Radisson repositioning in 2024, aiming to attract high-end customers and investors and optimize owner revenues. Indy Adenaw, Senior VP and GM at Choice Hotels, commits to enhancing brand distinctiveness in a competitive market. ????

🌏 In 2024, New York City's tourism industry, including its 5 iconic boroughs, approached full recovery with a $79 billion total economic impact, including over $51 billion in direct traveler spending. The industry supported 388,000 leisure and hospitality jobs, about 9% of the city's workforce, and benefited thousands of small minority-owned businesses. Visitors' expenditures generated $6.8 billion in tax revenue, saving each NYC household roughly $2,000. NYC welcomed 64.3 million tourists in 2024, reaching 97% of its 2019 record tourism levels.

🏖️ Costa del Sol closed 2024 with a tourism increase and is gearing up for 2025 with cultural, natural, wellness, and culinary experiences. Notably, the region saw a more balanced seasonality, with higher visitor numbers in spring and fall, and continued summer popularity. This shift reflects a growing demand for more authentic, less crowded experiences, a trend expected to strengthen in 2025.