Tendance du marché

📝 Accor, a global hospitality leader, predicts 2025 wellness trends, focusing on authenticity, science, and true well-being. Emlyn Brown, the Wellness Head, notes future health will blend technology, transparency, and quality services. A study found only 2% of TikTok nutrition content is scientifically accurate, reflecting a shift away from biohacking and misinformation.

💰 CEO Franck Gervais reports Pierre & Vacances / Center Parcs' positive net result for fiscal year ending September 30, 2024, marking the end of a 4-year restructuring period. Before the health crisis, FY 2019 ended with a net loss of €33 million. The company now boasts a doubled gross margin of €174 million and a net profit of €29 million. The tourism turnover grew by 32%, EBITDA doubled, operational cash flow increased, and all debts from restructuring and state-guaranteed loans (PGE) were repaid.

🏦 En octobre 2024, la France observe une stabilisation du marché hôtelier avec une baisse du RevPAR de -5,3% par rapport à 2023. Paris et les grandes métropoles enregistrent des baisses malgré des taux d'occupation élevés. Corse et Grand-Est affichent des résultats positifs, tandis que Nantes et Lille sont particulièrement affectées post-Coupe du Monde de Rugby 2023. Le taux d'occupation national est de 70%, un prix moyen de 125,8 €, et un RevPAR de 88,1 €. Comparé à septembre, octobre voit une diminution du taux d'occupation de 4,2 points, du prix moyen de 8,0%, et du RevPAR de 13,5%.

💰 AccorInvest reported a 4% revenue increase to €3.1 billion and a 9% rise in EBITDA to €496 million for the first nine months of fiscal year 2024. Assets under management valued at €8.2 billion as of June 30, 2024. The company reinforces its financial structure through its dual business as a hotel owner and operator, focusing on the economic and mid-range segments in Europe.

🌌 By 2025, over half (58%) of French travelers plan to visit destinations with clear starry skies. Among male travelers, 29% seek wellness-focused trips, diverging from traditional male party stereotypes. A third of parents (34%) prefer investing in memorable trips over financial inheritance, emphasizing value in shared experiences. Meanwhile, 25% of French baby boomers aspire to climb the highest peaks, challenging the concept of a quiet retirement.

💳 CDS Groupe, a major French player in corporate hotel booking and payment solutions, acquires Italian ERP solutions provider SIAP, expanding its presence in Italy and diversifying services. With this acquisition, CDS now employs over 450 people across six European countries, aims to reach €1 billion in hotel bookings by 2027 from the current €800 million, and merges four brands—CDS, Corporate Rates Club, Goelett, and SIAP—under one roof, enhancing its comprehensive offerings for business travel management.

🏦 On November 20th, at Hôtel de Paris Monte-Carlo, Monte-Carlo Société des Bains de Mer's President-Délégué Stéphane Valeri, EHL Hospitality Business School's Dean Achim Schmitt, and other officials signed a partnership. The alliance aims to enhance attractiveness and develop skills within the hospitality sector, focusing on professional training, internship opportunities, and career planning for SBM employees.

🎄 Repossi celebrates the 10th anniversary of its iconic Serti sur Vide collection by partnering with Le Royal Monceau - Raffles Paris, showcasing modern art connections. The Christmas decor features green and silver hues, embodying Repossi's design with clean, precise lines and a touch of randomness. The festive scenography balances tradition and modernity, with asymmetric, minimalist trees that challenge conventional Christmas aesthetics.

🎄 United Airlines reports a nearly 30% increase in bookings to European Christmas markets compared to 2019 and a 10% rise from last year. This reflects an American trend of spending holiday budgets on unique experiences over gifts, with a Deloitte study highlighting a 16% surge in experience-related holiday spending, while material gift spending remains stable. European Christmas markets annually attract millions with their festive atmosphere, mulled wine, crafts, live music, and enchanting settings.

🎲 Vulcania closed on November 11, recording 389,000 visitors in 2024, marking its 4th best performance since opening. The 2023 season had 381,000 visitors, with 2024's numbers surpassing the previous year's and only behind the opening years of 2002-2004. Key attractions included La Rivière des Minéraux, Contes & Légendes Volcaniques, nocturnes, and soirées Astronomiales. The park achieved these results despite the Paris Olympic Games occurring in the summer.