Tendance du marché

💸 Bons cadeaux dominate online sales in 2024 with 82%, average value €188, while chèques cadeaux hold 18%, average €159. Beneficiaries generally redeem within 6 months, yet 10-30% go unused. December sees 38% of annual sales, peaking on Christmas Eve with 17 sales/minute and a 10:40 AM high of 33 sales. Black Friday doubles sales in 72 hours. Group payments hit a record of 16 contributors, amassing €870. Valentine's Day, Mother's and Father's Day, and June weddings drive sales; June is the year's second top-selling month at 8%. Online purchase times average 6m 45s, mainly between 10 AM-4 PM (46%) and via mobile (45%). The largest online pot reached €3,880 with 28 participants. MyBeezBox data shows clear seasonal trends and the importance of mobile-optimized online shops for maximizing sales.

🎬 The White Lotus’ third season, set in Thailand, is expected to boost tourism by 20%, as the country seeks to balance economic benefits with sustainability. Tourism surged in Hawaii and Sicily after previous seasons, with booking increases reported by the Four Seasons Maui and San Domenico Palace in Taormina. 61% of French tourists are swayed by on-screen destinations, with 40% booking trips. Thailand anticipates a visitor uptick with filming at the Four Seasons Koh Samui, Mandarin Oriental Bangkok, and Anantara Mai Khao Phuket. With the series' impact on locales like Maui's Four Seasons and Taormina's San Domenico Palace, local economies thrive but raise sustainability concerns.

🇭🇷 In 2024, Croatia saw 21.3 million arrivals, a 4% increase from 2023, with 108.7 million overnight stays, up by 1%. French tourists contributed over 607,000 arrivals, up 5%, and 2.1 million overnight stays, a 6% rise. The highest number of overnight stays was in Istria with 30 million. Tourism revenue reached €13.19 billion in the first nine months, up by 1.7% from 2023. Croatia's strategy positions it as a premium Mediterranean destination offering authenticity and modernity.

📈 In the 78th Fiducial barometer of TPE for Q4 2024, only 25% of small business leaders foresee growth in 2025, with a striking 85% expressing pessimism towards the general business climate. Conducted between December 9, 2024, and January 3, 2025, by IFOP for Fiducial with 1009 small business leaders, the survey revealed unprecedented distrust in President Emmanuel Macron's government, with confidence in their economic measures plummeting to 17% (a 14-point drop). This level of skepticism is the highest in a decade, matching the dismay during the Valls and Cazeneuve governments under François Hollande from 2014 to 2017.

🏖️ In 2023, Edinburgh recorded 4.98 million overnight stays, showcasing its key role in Scotland's tourism and hospitality sector. Renowned for historical and cultural significance, the city attracts a diverse array of visitors and is a preferred destination for both tourists and business travelers, contributing to the Scottish economy through its well-planned and robust infrastructure.

🏦 CEFPPA in Illkirch-Graffenstaden will host open house events on Friday, February 7, 2025, from 16:00 to 19:00 and Saturday, February 8, 2025, from 9:00 to 13:00. The events showcase training programs, facilities, and provide opportunities for discussions with trainers and apprentices. Practical demonstrations and discussions on professional career paths will also be featured. Further information can be found at [https://www.cefppa.eu/nos-evenements/portes-ouvertes-2025-2/](https://www.cefppa.eu/nos-evenements/portes-ouvertes-2025-2/).

🍴 Lightspeed Commerce Inc. predicts key restaurant industry trends for 2025, emphasizing digitalization, sustainability, immersive customer experiences, and economic model hybridization. The post-pandemic era sees digitalization as essential, with online ordering and delivery services already widely adopted. Personalization and user experience fluidity are becoming central to digital strategies, with 70% of consumers expecting personalized experiences according to McKinsey. Artificial Intelligence (AI) and Big Data are set to play vital roles in meeting these expectations.

🏨 No factual data such as dates, locations, numbers, statistical information, or specific individuals involved were provided in the excerpt given. The text discusses the luxury hotel sector's search for new and original offerings to meet high-end clients’ desires for novelty and exclusivity, driven by innovators, investors, and marketers. The aim is to achieve a "Wow!" effect, provided clients are willing to pay the price for unique experiences.

📱 In 2024, consumer spending on mobile apps soared to $150 billion, marking a 13% annual increase. Time spent on AI apps surged over 300%, with users globally spending 4.2 trillion hours on their mobiles, up 5.8% year-over-year. However, app downloads slightly decreased by 1% to 136 billion. Non-game app spending outpaced games for the fourth consecutive year, growing by nearly $14 billion (25% annual increase), with streaming movies and TV shows ($11.9 billion) and social media ($11.7 billion) leading consumer spending.

📱 In a study by Ipsos for Azar in October 2024 in France, involving 1050 students, 71% prefer social networks for trip and university exchange preparation. French students spend 2-3 hours daily online for content or social interaction, with 81% for entertainment, 78% for chatting with friends, 57% using messaging, and 58% watching short videos like Instagram reels. Preferred content includes humor (63%), music (47%), and travel-related (42%), with 25% valuing educational content.