Tendance du marché

🏨 Accor in advanced negotiations to sell HôtelF1 and its establishments to Fortress for over €200 million, targeting a focus on mid and upscale segments. HôtelF1, created in the 1980s and once a leader in budget hospitality, has seen a decline due to outdated shared bathroom concepts and faces costly renovations. Despite a 16% decrease from 2023, the French hotel market saw €1.5 billion in transactions in the first half of 2024. If concluded, the deal closes a chapter for travelers and challenges Fortress to modernize the brand.

💸 Marriott International announced lower-than-expected 2025 profits on Tuesday, with an estimated adjusted earnings of $9.82 to $10.19 per share versus analysts' expectations of $10.65. Shares fell nearly 5% due to poor performance in Greater China. Room revenue in Greater China dropped 1.7% in Q4. In contrast, Asia-Pacific, excluding China, saw a 12.5% revenue increase. Marriott expects room revenue growth to outpace the US and Canada in international markets, except Greater China, by 2025. Adjusted quarterly earnings were $2.45 per share, beating estimates by 7 cents, with quarterly revenue at $6.43 billion, slightly above the $6.38 billion forecast.

🏖 Hyatt's subsidiary to acquire all Playa Hotels & Resorts NV shares for $13.50 each, totaling approximately $2.6 billion. Playa, with 24 resorts (8,627 rooms) and brands like Hyatt Zilara, Hyatt Ziva, and Hilton All-Inclusive, is a leading all-inclusive resort operator in Mexico, Jamaica, and the Dominican Republic. Bruce D. Wardinski, CEO of Playa, anticipates benefits for stakeholders from the transaction.

🏖️ Booking.com reveals top sought-after destinations for French travelers in February 2025, with Paris leading domestically and maintaining its status as the unrivaled tourist capital. Nice and Lyon remain favorites, while Menton's rise reflects increased winter interest in the Mediterranean coast. Chamonix-Mont-Blanc and Gérardmer are popular for winter sports, the latter gaining popularity. Data extracted on February 5, 2025.

🏖 Loire-Atlantique recorded 31.9 million overnight stays in 2024, with a slight overall decline of 1% from 2023. Foreign tourists, making up 24% of total stays, increased, especially from Germany (+4%) and Spain (+2%), while UK visitors decreased by 12%. Key events like the 2024 Olympics and Hellfest boosted international visits. French stays dropped by 3%, yet composed 76% of total stays. Winter season saw a 6% increase in overnight stays.

🏠 Booking awarded 1.71 million accommodations in its Traveller Review Awards, highlighting Italy and vacation rentals. With 360 million customer reviews from 2024, the platform identified top lodgings and directed more guests. France received 155,203 awards, behind Italy's 208,000. Apartments led for the eighth year with 847,627 awards, followed by vacation homes (259,105) and hotels (190,670). Hotel capsule (35%), villas (25%), and cabins (21%) saw significant reward increases. Top welcoming French cities include Roussillon and Arc 1950. Bretagne is among France's most hospitable regions. The most rewarded accommodations in France for 2025 are apartments (81,716), vacation homes (30,248), and bed and breakfasts (13,452).

💸 Bons cadeaux dominate online sales in 2024 with 82%, average value €188, while chèques cadeaux hold 18%, average €159. Beneficiaries generally redeem within 6 months, yet 10-30% go unused. December sees 38% of annual sales, peaking on Christmas Eve with 17 sales/minute and a 10:40 AM high of 33 sales. Black Friday doubles sales in 72 hours. Group payments hit a record of 16 contributors, amassing €870. Valentine's Day, Mother's and Father's Day, and June weddings drive sales; June is the year's second top-selling month at 8%. Online purchase times average 6m 45s, mainly between 10 AM-4 PM (46%) and via mobile (45%). The largest online pot reached €3,880 with 28 participants. MyBeezBox data shows clear seasonal trends and the importance of mobile-optimized online shops for maximizing sales.

🏨 AHIF, now FHS Africa, part of The Bench's Future Hospitality Summit portfolio, aligns with FHS events in Saudi Arabia and Dubai. AHIF, key for shaping Africa's hotel industry over a decade, facilitated major deals and discussions on investment, government policies, and infrastructure. Africa, expecting over 300,000 new hotel rooms by 2030, sees cities like Nairobi and Casablanca leading with rate increases of 164% and 141% respectively since 2019. Africa's post-pandemic recovery surpassed global expectations, with nine consecutive months beating 2019 demand levels. International arrivals projected to grow 6-7% annually. At AHIF 2024, agreements worth over $365 million were signed, bolstering its investment catalyst role. FHS Africa will be held in Cape Town.

🏡 Galgorm Resort, boasting 200 hectares of parkland and 201 upscale accommodations, joins the Elegant Hotel Collection's 32 prestigious properties. Located near Belfast airports, the resort features award-winning restaurants, bars, and event spaces, catering to both leisure travelers and business groups. The partnership aims to expand Galgorm's reach to luxury travelers from the UK and the US, as well as corporate and MICE clients. Development Commercial Manager Leigh Heggarty and marketing directors Catt McLeod and Anna Payne express enthusiasm for the global opportunities and the alignment with the Collection's values. Galgorm Resort now stands among esteemed UK establishments like Rockliffe Hall and Bodmin Jail Hotel in the luxury sector.

🎬 The White Lotus’ third season, set in Thailand, is expected to boost tourism by 20%, as the country seeks to balance economic benefits with sustainability. Tourism surged in Hawaii and Sicily after previous seasons, with booking increases reported by the Four Seasons Maui and San Domenico Palace in Taormina. 61% of French tourists are swayed by on-screen destinations, with 40% booking trips. Thailand anticipates a visitor uptick with filming at the Four Seasons Koh Samui, Mandarin Oriental Bangkok, and Anantara Mai Khao Phuket. With the series' impact on locales like Maui's Four Seasons and Taormina's San Domenico Palace, local economies thrive but raise sustainability concerns.