Gestion hôtelière

🍺 "Happyculture" launched a 100% free training program, addressing two major issues: promoting often misunderstood hospitality professions and offering continuous, accessible, and free training. Post-pandemic, they face challenges in recruitment and talent retention. In 7 months, over 130 videos with 300,000 views were uploaded, highlighting 5 key jobs from reception to room management. The first half of 2024 saw a 71% decrease in turnover among receptionists compared to the first half of 2023. The initiative resulted in a 188% increase in applications for receptionists versus the previous year.

🏔 As winter 2024-2025 approaches, Cimalpes records a 12% increase in the number of contracts signed compared to last year and a 16% increase in direct bookings via website, reservation center, or agencies. For Christmas, 65% of accommodations are booked, with four resorts exceeding 80% reservation rates. February vacation bookings stand at 42%, with three stations above 60%.

🍽 Chef Lucrèce Lacchio of the Michelin-starred educational restaurant Le Berceau des Sens at EHL Hospitality Business School in Lausanne provides a recipe for grilled sea bream with a salad of green beans, raspberries, and soured milk. The ingredients for 4 servings include: 4 sea bream fillets (100g each), 500g local green beans, a box of raspberries, 50g chives, 300g coarse salt, 100g sugar, 2 yellow lemons, 200ml milk, olive oil, and fresh dill for decoration. The recipe involves marinating the fish in salt and sugar, grilling with a torch, and dressing green beans with lemon zest, olive oil, and chives.

🎃 Effective communication with hotel guests is key to prevent no-shows and last-minute cancellations. Sending frequent, personalized reminders via email or SMS can significantly reduce the chances of reservations being forgotten. It’s recommended to send three well-timed reminders: upon booking confirmation, a pre-arrival reminder (3 to 7 days before check-in), and a reminder on the day of arrival. Automated messages also enable guests to confirm their arrival, aiding room allocation and welcoming preparations. D-EDGE partners with LoungeUp, a hotel CRM provider, to optimize the customer journey at every step.

🎁 During the holiday season, brands globally intensify email marketing campaigns, especially for Black Friday and Cyber Monday. To stand out, meticulous email practices and crafting compelling subject lines, content, and CTAs are crucial.

🛫 Family Hôtels, designed specifically for children and their accompanying adults, distinguish themselves from traditional hotels by providing specialized services and amenities tailored to the needs of different age groups. These hotels offer larger, secure, and easy-to-clean rooms equipped with baby gear and toys; kid-friendly common areas and restaurants with protective barriers, play areas, and child-sized furniture; plus, special menus and meal times. To enhance the family experience, additional services like pediatrician arrangements, babysitting, and partnerships with leisure venues are provided. These establishments often feature all-inclusive packages, requiring staff skilled in child interaction and meticulous attention to detail in every aspect of the hotel experience. Zak by WuBook is a hotel management software that supports family hotels with customizable room choices, extras and packages sales, and personalized offer creation for family clientele.

🏨 Korner introduces a new 3-star hotel brand focused on urban stays for both business and leisure in city centers. Each hotel has 20-35 rooms with soundproof panels and blackout curtains, offering modifiable rooms for 1-4 guests. They feature a communal Korner space for work, play, and dining. Korner's innovation includes a decentralized management model, empowering employees through digitalized customer journeys and support roles assigned via multi-month mandates and elections, aiming to foster staff involvement and professional growth.

🏖️ Capfrance reports an increasing enthusiasm among the French for short, accessible stays in holiday villages during off-peak vacations, such as Toussaint and Christmas. The trend reflects a shift towards shorter vacations in local or nearby rural and seaside destinations, including Brittany and Normandy, due to rising inflation and decreased purchasing power. This allows for rejuvenation and conviviality while managing budgets effectively.

🏡 The Grand Hôtel de La Reine, closed since October 1, has started renovations on Monday, aiming for a reopening as a five-star hotel by late 2026 or early 2027. The project includes foundation repairs, interior curating, a new glass roof for the courtyard, elevator installation, and a spa pool area. Additionally, the hotel will have about 60 redeveloped rooms and new seminar spaces. The Hotel's restaurant and bar, Le Louis and Le XV, will relocate to the Palais du gouvernement from November 2, courtesy of a collaboration with the City of Nancy.

🏠 Hôtel Louvre-Lens, part of Esprit de France hotel collection, faces the famous Louvre-Lens Museum. It boasts 52 rooms, a wellness area with views of the museum, modern seminar rooms, and restaurant Galibot, named after local mining industry heroes. The hotel is known for hosting the Racing Club de Lens and artists like Alain Souchon and NeSpoon. It aims to focus on business tourism for its 5-year milestone.