Distribution et Revenue Management

💻 MonParcNum.fr, a digital solutions platform, has several updates: an introduction webinar published on 10/12/2021; enrollment for the MOOC on the same day; the opening of Digital Initiation Courses for Hospitality on 05/11/2021; an updated initiation guide on 11/02/2022; a free online training course released on 07/04/2022; and the feature highlight published on 15/08/2022.

📊 Customer Lifetime Value (CLV, CLTV, or LTV) is the total profit a company generates from a customer throughout the relationship, from the first transaction to the end of interactions. To calculate CLV, define a consistent time period for evaluation, like six months or one year. Key steps include calculating the customer retention rate, average customer lifespan, and then the CLV itself—considering average basket size, purchase frequency, and customer lifespan. Example: a store with €800,000 revenue, 3,720 orders, and 892 clients has a basket size of €215.05, purchase frequency of 4.17, and CLV of €4,484 before subtracting acquisition and retention costs. Reducing acquisition costs and increasing customer lifespan through retention are critical for maximizing profit. CLV helps define marketing budgets and measures campaign effectiveness, guiding how much to spend on acquiring and retaining customers to ensure profitable ROI. In a hypothetical scenario with a Customer Acquisition Cost (CAC) of €400 and retention cost of €9 per customer, a client's net profitability would be €2,439 after accounting for acquisition and retention expenses over a 5-year lifespan. Marketing automation and customer satisfaction strategies can improve CLV by reducing costs and enhancing client loyalty, respectively. Guest Suite offers services like satisfaction surveys to aid in customer retention.

🍞 Located at 18 Boulevard de Clichy, near Bouillon Service's XXL table, a new self-service takeout venue features white tiles, oak trim, tomato-red tones, and terrazzo designed by Lafond AD. The establishment has a 90m² basement bakery and 20 linear meters of cold, ambient, or hot display cases. It offers breakfast items such as buttered baguettes (€0.80), with cocoa or jam (€1), pain au chocolat (€1), and croissants (€1); sandwiches like the jambon-beurre-cantal (€6), Caesar-style chicken (€6), or warm duck confit with cheese sauce, wild garlic pesto, and sautéed apples (€8). Signature Bouillon dishes include oeufs mayonnaise (€2.70) and coquillettes with summer truffle (€9.50). Open from 8:30h to 23h, and till 3h on Thursday to Saturday for click & collect and Deliveroo, 7 days a week.

📌 Mirai, a company aiding hoteliers to lessen commercial dependence, has integrated with the channel manager HotelAvailabilities to optimize distribution. This partnership allows hoteliers to update their inventory and website prices efficiently. HotelAvailabilities provides a suite of tools for online distribution management, including promotion creation, bookings calendar, guest review management, advanced stop sales, PMS connection, GDS connection for automated pricing policies, and more. For further information, HotelAvailabilities can be contacted at sales@hotelavalabilities.com. Additionally, Mirai offers connections to metasearch engines for enhanced profitability over OTA-generated sales, reachable at metasales@mirai.com.

📦 HotelPartner assists hotels in increasing profits and growing their business through expert revenue management, booking optimization, and cost reduction. They provide services to better understand market segments, forecast demand accurately, manage distribution channels efficiently, monitor competitive pricing, control length of stay, optimize group bookings, offer attractive upselling, and leverage revenue management technology. Business Developer Marjolaine Leveque is available for appointments to offer tailored insights. Book a meeting to explore HotelPartner's innovative solutions for a competitive edge.

Dans cet article, il est expliqué comment élaborer et optimiser une stratégie marketing pour atteindre les clients cibles, se différencier de la concurrence et améliorer l'image de marque. Il détaille les différentes étapes et exemples de stratégies efficaces de grandes entreprises comme Nike, Airbnb et Netflix, tout en soulignant l'importance de la réputation en ligne et en présentant Guest Suite comme un outil pour améliorer cette dernière. [[[POST_SCORE: +4.5]]]

Un propriétaire d'hôtel a conclu un accord avec HotelPartner il y a 3 ans, ce qui a permis de remettre en question leur approche du marché et de la politique de prix, aboutissant à une transformation des revenaires de l'hôtel. L'auteur de l'article, convaincu par cette approche, travaille toujours avec HotelPartner et souligne la disponibilité de Marjolaine Leveque, Business Developer France, pour offrir des solutions adaptées aux besoins des hôteliers. [[[POST_SCORE: -1]]]

Les annulations de réservations sont fréquentes et causent des pertes économiques aux établissements hôteliers, mais des stratégies peuvent aider à les minimiser, telles que l'analyse des tendances, la révision des politiques d'annulation, l'amélioration de la communication avec les clients, l'encouragement des réservations directes, et la mise en place de tarifs de dernière minute. Un bon système de gestion de propriété (PMS), comme Zak de WuBook intégré avec un moteur de réservation et un gestionnaire de canaux, est essentiel pour automatiser et coordonner ces activités.

HotelPartner promet d'augmenter les profits et de développer les activités hôtelières via la gestion des revenus, l’optimisation des réservations et la réduction des coûts. Ils offrent des services tels que la compréhension des segments de marché, la prévision de la demande, la gestion des canaux de distribution, la surveillance des prix concurrentiels, l'optimisation des réservations de groupe, et la technologie pour la gestion des revenus, avec une invitation à prendre rendez-vous pour des solutions personnalisées. [[[POST_SCORE: -3]]]

La part du chiffre d'affaires direct des hôtels issue du trafic gratuit sur Google a chuté de 66 % à 57 % en raison notamment d'une baisse de 20 % du trafic organique et de 32 % des revenus des Google Free Booking Links, avec une diminution de 41 % des clics. [[[POST_SCORE: 2]]]