Distribution et Revenue Management

📅 "Revenue management", originating from the 1960s by British Airways staff, revolutionized the airline industry's financial success. In the 1980s, it was deemed the most important development for the airline industry over three decades. The Marriott group, initially with 100,000 rooms, grew to 1.6 million rooms through its application. Elloha's founder and CEO Bruno Delmas emphasizes the need for revenue management strategies, especially in the increasingly competitive digital tourism market. Elloha offers a free online training course, including 6 chapters, 32 videos, 12 detailed demonstrations, quizzes, self-assessments, and a certification with a coach.

📢 TH is a key marketing channel for service providers, tech suppliers, training schools, consultants, and hotel chains targeting hoteliers and HCR sector employees. Sponsored articles on TH differ from press releases by engaging in dialogue, generating leads, and detailed marketing, exceeding 1000 words (excluding "About" sections), using personal pronouns, listing benefits, including detailed descriptions, short quotes, and client testimonials. Press releases are public announcements for visibility, less than 1000 words, and do not engage readers in a conversation.

🍴 Twelve maître d'hôtels qualified for the semi-finals including David Cary, Elise Chanclou, and Margot Corvasier. Semi-finals to occur on October 28 at Institut Lyfe, Ecully, featuring four workshops: professional culture, sommelier skills, art of service, and coffee presentation. Six candidates will advance to the final at the Sirha International Salon in Lyon, January 25, 2025.

📝 Customer testimonials are crucial for improving online reputation and brand image. They can be written, video, or posted on social media, with video format being particularly impactful. 92% of French consumers check online reviews before purchasing. Strategies to collect testimonials include satisfaction surveys and leveraging brand ambassadors. Guest Suite's solution has resulted in a 150% increase in feedback for clients within a year, with an average of 86% positive reviews. It's important to ask the right questions for effective testimonials, which should be authentic, factual, and widely visible. More than 10,000 sales outlets use Guest Suite, offering features such as unlimited satisfaction surveys, automated review dissemination, and centralized feedback analysis.

💰 En 2023, les OTA (Booking, Expedia, Airbnb) ont augmenté leurs investissements publicitaires de 30%. Booking et Expedia accaparent 85% des liens sponsorisés sur Google, engloutissant une part significative des 13 milliards $ de dépenses publicitaires globales. Le marketing représente 44% et 52% des dépenses totales de Booking et Expedia respectivement. Avec le modèle "Marchand" prédominant chez Booking (54% des réservations en 2023, contre 44% en 2022 et 15% en 2014), les OTAs prennent une part supplémentaire via des frais financiers. En 2023, Booking a dépensé 4,5% de ses réservations brutes en publicité et 1,1% en remises directes aux clients, totalisant 1,7 milliards $ de remises, contre 337 millions $ en 2019. Les hôtels européens dépendent à hauteur de 28% d'OTAs pour 30-49% de leurs revenus, tandis que 20% dépendent à plus de 50%.

🏖️ Alpe d'Huez's high-altitude restaurant 'LA CABANE' is hiring for the winter season: positions include Second de cuisine, Pâtissier, Commis de bar, Runner, and Reception Host/Hostess. Employees will be provided with food, lodging, and company health insurance. Applicants should send their resume with references and a photo to arthur@lacabane-alpedhuez.

💾 HotelPartner, on 8th August 2024, outlines the disadvantage of using Excel for hotel management. Hotels that rely on Excel waste time and money due to manual competition price analysis. Meanwhile, competitors leverage automated technology to optimize pricing and focus on core activities. HotelPartner offers technology management, enabling hoteliers to price rooms effectively and generate additional revenue.

💾 "Optimising Your Hotel Website" by StyQR offers advice for enhancing hotel online presence. Published on August 6, 2024, the content is available in French on styqr.fr and in English, Portuguese, Spanish. The article emphasizes the need for refining the hotel's website to project the best image. The related image has dimensions 2560 by 1709 pixels and Marine is credited for it. The canonical URL is https://styqr.fr/2024/08/06/optimiser-le-site-internet-de-son-hotel/.

💸 Updated on 1 August 2024, HotelPartner solution enables receptionists to adjust room prices in real-time, selling rooms that would otherwise remain empty due to lack of pricing autonomy. This functionality addresses the issue where potential earnings are lost when receptionists can't offer discounts to walk-in clients.

📱 Partoo specializes in improving local SEO and online visibility for businesses, offering instant updates, optimized Google My Business profiles, and analytical insights. Custplace focuses on managing customer feedback, providing sentiment analysis, centralized review management, email alerts, and competitor monitoring. Both platforms cater to varying business sizes with different pricing plans; Partoo offers custom quotes while Custplace has predefined packages. Choosing the right platform depends on specific needs, marketing goals, and budget constraints.