Distribution et Revenue Management

Depuis le 1er juillet 2024, José Luis Avila est Directeur du développement du Groupe Kampaoh, grâce notamment à son expertise du tourisme et de la tech. Il est désormais responsable…

Vidéos Mis à jour le 8. août 2024 Utiliser Excel en hôtellerie, ce n’est pas le bon plan ! Vous avez sans cesse des urgences à gérer dans votre hôtel.Vous…

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💸 Updated on 1 August 2024, HotelPartner solution enables receptionists to adjust room prices in real-time, selling rooms that would otherwise remain empty due to lack of pricing autonomy. This functionality addresses the issue where potential earnings are lost when receptionists can't offer discounts to walk-in clients.

📱 Partoo specializes in improving local SEO and online visibility for businesses, offering instant updates, optimized Google My Business profiles, and analytical insights. Custplace focuses on managing customer feedback, providing sentiment analysis, centralized review management, email alerts, and competitor monitoring. Both platforms cater to varying business sizes with different pricing plans; Partoo offers custom quotes while Custplace has predefined packages. Choosing the right platform depends on specific needs, marketing goals, and budget constraints.

🚿 Updated on July 25, 2024, the article highlights the importance of understanding hotel clientele to make wise investments. A hotelier mistakenly upgraded showers for business guests who needed better bedding and high-performance Wi-Fi. External experts provide valuable insights that can make a significant difference for internal decision-making.

🏨 Hotel fees encompass additional costs for amenities, supplementary services, taxes, incidental charges, and resort fees, impacting a hotel's net revenue and profitability. They improve profit margins, maintain competitiveness, offset operational costs, and diversify revenue streams. Transparency in communication about these fees is crucial to avoid customer disappointment. Managing hotel fees effectively involves strategies like excluding fees from room prices, offering discounted service packages, optimizing revenue management, soliciting anonymous feedback, and constantly improving fee structures to balance revenue maximization with exceptional service levels.

📱 Google Hotel Ads discontinues its Pay Per Stay (PPS) bidding model on October 31, 2024. The PPS model, a commission-based bidding strategy allowing hotels to pay only after a guest's stay, excluding cancellations and no-shows, was maintained by Cendyn. Cendyn has created its own PPS model active since July 1, 2024, with a fixed commission of 10%, a minimum campaign duration of 3 months, and billing on the guest's stay date, maintaining the Google Free Booking Links as per contract.

💸 Lyfe Executive Education introduces a new certification for team managers and leaders, responding to the hospitality and restaurant industry's shift from authoritative management to a collaborative approach. This change addresses employees' desire for meaningful work, better leadership, and improved working conditions. Collaborative management involves employees in all stages, from brainstorming to execution, fostering agility, inclusivity, intergenerational relationships, and intercultural dialogue, ultimately allowing individuals to find fulfillment and purpose in their roles.

📊 An effective competitive advantage enables a business to outshine its market rivals. Key methods include product quality, cost reduction, superior innovation, and exceptional user experiences. Apple and Amazon exemplify unique competitive advantages through design and speedy delivery, respectively. To achieve and maintain such an edge, businesses must understand their market, develop a unique value proposition, and provide outstanding customer experiences. Regular customer feedback collection and analysis through platforms like Guest Suite is crucial for continuous improvement and reinforcing a business's market position. Strategies to maintain a competitive edge include listening to customers, training staff, adjusting pricing, marketing, and encouraging innovation within the team.