Distribution et Revenue Management

📱 94% of travelers use metasearch engines to book hotel accommodations, making these platforms crucial for hoteliers to tap into new markets and maximize bookings. Discover how to leverage metasearch power with a complete guide aimed at boosting your hotel's visibility and driving direct bookings.

📱 Updated on 26 September 2024, HotelPartner presents a system ensuring that advertising aligns with real-time price adjustments executed by the revenue manager. This synchronization eliminates the issue of outdated prices leading to customer disappointment and loss. The process is managed by one team for coherence, promising a smooth experience from start to finish.

📣 About 60% of hotel bookings are made online, highlighting the need for integrated Revenue Management (RM) and marketing. Historically, RM focused on pricing and RevPar optimization, while marketing aimed at visibility and brand awareness. A study by EIGHTY DAYS shows 70% of online booking factors are influenced by combined RM and marketing efforts. An impressive email marketing ROI of $42 for every $1 spent illustrates the potential of synergy. Hotels aligning RM and marketing strategies can experience a 20-30% increase in RevPAR and lower OTA commissions. For instance, one hotel's conversion rate increased by 20% after synchronizing RM and marketing strategies. Overall, harmonizing these departments under a central "conductor" can significantly boost hotel performance.

📱 ALL (Groupe Accor) selects We Are Social for its European social media strategy. The agency will handle strategy, content creation, ecosystem rationalization, editorial activations, influence, and paid media across France, UK, Germany, Italy, Spain, Portugal, Netherlands, Poland, Romania. The collaboration began in the summer. ALL.com, Accor's loyalty program, offers discounts, rewards, and exclusive partnerships, allowing members to earn points and redeem them for hotel stays and experiences.

📊 Google introduced free booking links in 2021, complementing paid Google Hotel Ads with free organic listings. Detailed funnel data for paid campaigns and free booking links can be viewed on Google platforms. No data for the first three funnel levels (opportunities, participation opportunities, eligible impressions) for free booking links is provided by Google. Impressions and clicks data become visible from the fourth level, with impressions rounded for privacy in free links, while exact in paid ads. Conversion data for free booking links isn't available from Google, some connectivity partners offer it to clients. Data visualization is possible through Google Hotel Center and Google Ads, with automation via Google Travel Partners API and Google Ads API.

🍺 Accor, a global hospitality leader, celebrates 40 years of Paris’ Accor Arena with the introduction of the Somewhere Bar by Handwritten Collection, a hidden bar at the heart of the venue. Handwritten Collection, the latest Accor brand, has redecorated the bar to reflect the authenticity and passion of its enthusiasts. Antoine Dubois, the Marketing Director, emphasizes the combination of conviviality, contemporary design, and warm hospitality for Accor Arena spectators. This initiative reinforces Accor's mission to make the arena a place of life and inspiration, aligning with Paris Entertainment Company's goals.

💾 GuestDiary.fr offers an all-in-one hotel management system, providing centralized reservation management across platforms, real-time performance tracking with detailed reports, and integrated channel management. The service promotes seamless, collaborative hotel management by offering free personalized accounts for entire teams, including reception, housekeeping, marketing, and management. GuestDiary.fr features real-time collaboration, instant notifications, and continuous training with their help center. It boasts a risk-free trial, with a 3-month free trial, no hidden fees, and no long-term commitment. The platform aims to optimize revenue, improve efficiency, and enhance customer experiences for hotels.

🏨 A hotel PMS (Property Management System) is crucial for daily operations and optimizing tasks to ensure unforgettable customer experiences. The article suggests the need for hotels to adapt to changing customer behaviors and increased competition from private rental services like Airbnb. It questions the efficiency of traditional divisions between PMS, CRS (Central Reservation System), CRM (Customer Relationship Management), etc., highlighting the risk of essential data being trapped in disparate systems, which can hinder online integration and revenue management.

💾 Google Hotel Ads will discontinue its Pay Per Stay (PPS) auction model starting October 31, 2024. Cendyn is set to take over with its own PPS model, offering hotels a secure and automated bidding strategy. This transition aims to ensure continuity in campaign strategies and optimize distribution costs.