Marjolaine Leveque

💸 Revenue Management (RM) relies on three pillars: Property Management System (PMS), Customer Relationship Management (CRM), and Revenue Management System (RMS), with sales as the roof. Each pillar is essential for client management, accounting, and pricing strategies. RM tools are collaborative and human-driven. Effective RM involves understanding the hotel's unique selling proposition (USP), analyzing performance data, and constantly evolving strategy. RM aims to sell the right room to the right customer, at the right price, time, and through the right sales channel, ultimately achieving the best net rate. HotelPartner claims a secret strategy for optimizing net rates. Marjolaine from HotelPartner calls for recognizing the indispensability of RM.