Bowo

📞 Softphonie FAQs indicate that phones are not necessarily removed from all hotel rooms, allowing guests to call hotel services from anywhere with an Internet connection. Some hotels activate the Guest App upon reservation for pre-arrival communication. The system operates autonomously without a Property Management System (PMS) connection and is set up in under 7 days. Calls to external numbers and room-to-room calling features are still in development.

📧 Hôteliers struggle to maintain brand identity across communication channels, particularly when third-party tools like OTAs and PMSs are involved. Booking.com's standardized confirmation emails exemplify this issue. Two recommended strategies to personalize guest engagement include training staff to request personal emails at check-in and integrating a link to the hotel’s guest app in OTA confirmation emails to gather guests' real contact information. Emphasizing brand consistency across all messages is essential, and tools like CRM Bowo can help customize emails with the hotel's visual identity.