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Bowo

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CRM + Guest App : le combo Bowo qui transforme l’expérience client en hôtel

📱 Un bon CRM (Customer Relationship Management) et une Guest App permettent une personnalisation à chaque étape du séjour. Avant le séjour, le CRM segmente les voyageurs pour envoyer des offres ciblées. Pendant le séjour, la Guest App adapte son contenu selon le profil : familles, voyageurs solos, etc. Après le séjour, le CRM envoie des campagnes de fidélisation personnalisées, enrichissant le profil du client pour de futures interactions. Ces outils renforcent la relation client-hôtel.
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F&B en hôtellerie : Bowo et Otely annoncent un partenariat stratégique

📝 Bowo's Guest App enables travelers to manage key aspects of their stay via QR code, including online check-in, keyless door opening, messaging, room service, housekeeping requests, activity bookings, and late check-out. Integrated with Bowo's CRM, the app personalizes communication and targets campaigns through emails, SMS, and WhatsApp. Otely, now part of the experience, allows hotels to offer a 24/7 F&B service delivered to guest rooms through partner restaurants without onsite kitchen constraints. Otely is the sole solution connected to Uber Eats, offering the most extensive delivery menu and meeting Atout France's 4-star certification F&B criteria for hotels without their own kitchen facilities.
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Comment construire une marque hôtelière forte quand on n’est pas Marriott ?

🏨 Hotel branding diverges from classic B2C branding, focusing on lived experiences and real-time emotional connections during the stay, through details like the lobby's scent or the check-in process. The brand is embodied by staff interactions, significantly influenced by digital presence on platforms like Booking and TripAdvisor, and co-created with guests' online feedback. Even in OTA-dominated spaces, effective hotel branding must maintain distinctiveness and appeal. Multi-establishment groups face the additional challenge of unifying diverse properties under a coherent brand identity without losing individual character.
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Bowo et le Collectif Be unissent leurs expertises pour enrichir l’hospitalité

🏠 Bowo partners with hotels to enhance guest experiences by integrating a range of well-being services from Collectif Be—yoga, meditation, energy healing, massages, and breathing workshops—into their Guest App. Hotel clients can discover and book these services easily via smartphone, leveraging well-being as a key differentiator and revenue driver. Bowo’s CEO Jonathan Chenière emphasizes the value of memorable customer experiences and the importance of well-being in hospitality.
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3 profils de voyageurs à connaître absolument en 2025

🏖 By 2025, the traveler defies traditional categories, eschewing age and social status classifications. With fluctuating desires, budget, and technology use, they may seek complete disconnection in July, hunt for deals in November, and indulge in luxury in January. Hotels face evolving expectations requiring flexibility, personalization, and emotional experiences, proving challenging to anticipate due to the unpredictability and informed nature of these travelers. An "Étude 'Le Guide des Tendances 2025 en Hôtellerie'" offers insights into seven emblematic traveler profiles of this new era.
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