10minhotel.com

04. März 2025, Berlin, Deutschland – SiteMinder, die weltweit führende Plattform für Hotelvertrieb und Revenue Management, hat fünf Schlüsselfaktoren für die steigende Nachfrage nach benutzerfreundlichen Revenue-Management-Lösungen in der globalen Unterkunftsbranche…

🏨 After 25 years of self-managing her 29-room Parisian hotel near the Louvre, a manager doubled her revenue by outsourcing commercialization, which involved a full audit, optimizing yield management, revising distribution, and reducing operational costs. This strategic approach allowed for real-time pricing adjustments, reducing last-minute discounts, and stabilizing occupancy rates, ultimately leading to improved revenue and reduced mental load for the manager.

🏨 Successful hotels go beyond just providing rooms; they offer an array of services aimed at enhancing guest experiences, leading to repeat visits and referrals. Essential hotel services include 24/7 reception, cleaning, dining, wellness facilities like spa and gym, as well as business and pet-friendly amenities. Leveraging AI, such as chatbots and personalized WhatsApp campaigns, hotels like the La Butte in Brittany can promote services effectively, resulting in high engagement rates (93% open rate on WhatsApp) and increased revenue. With tools like HiJiffy's Campaigns Manager, hotels can streamline their marketing efforts, driving more bookings without overburdening staff.

🏨 Les programmes de fidélité gratuits dans l'hôtellerie offrent des avantages dès la première réservation, incitant à réserver en direct et à être recontacté par l'hôtel. Exemples incluent Genius de Booking.com avec des réductions de 10% à 20% et le statut Genius acquis à vie, et SLH Club de Small Luxury Hotels of the World offrant tarifs exclusifs et surclassements dès le premier séjour. Les programmes d'accumulation de points tels que ALL d'Accor et Best Western Rewards permettent d’utiliser les points pour des nuits gratuites et autres services. Marriott Bonvoy offre des points utilisables dans 30 enseignes hôtelières. Les programmes payants, comme ALL Plus d'Accor à 199 €/an, donnent accès à des réductions et un statut privilégié. TabletPlus propose un abonnement annuel de 99$ avec des privilèges VIP. Ces programmes visent à reconnaitre les clients et à offrir une expérience personnalisée et simplifiée, étant particulièrement attrayants pour les voyageurs d'affaires, la clientèle de luxe et les clients loisirs.

🏨 Over half (52%) of travellers require the ability to cancel their hotel stay for free within 24 to 48 hours of arrival. Hotels must offer flexible pricing to meet the new traveller expectations post-pandemic. Flexible rates can improve conversion, increase direct bookings, and optimize RevPAR. Strategies include exclusive website offers, multiple cancellation options, and clear communication. AI can further enhance flexible pricing strategies, as seen with the Elysée Val d’Europe hotel tripling its direct bookings. Balancing flexibility and profitability is crucial to mitigate risks such as last-minute cancellations.