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10minhotel.com

1819 posts
10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

Tips for enouraging repeat guests at your hotel

Building strong customer relationships is essential in any industry, but it’s especially important in hospitality. Loyal repeat guests don’t just stick around – they bring in new business by recommending your hotel to others. So, how do you keep them coming back? This guide breaks down practical strategies to help you attract and retain loyal […]
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  • 4 min

Cartes bleues, DSP2 et 3D Secure : un sujet technique, flou… et pourtant crucial

📌 The European DSP2 directive mandates double authentication for card transactions, making manual, non-3D Secure payments legally invalid. Tokenized cards secure post-stay billing but require PCI-certified tools. Non-compliant practices risk immediate chargebacks, data breaches, and financial losses. Hotels can avoid these issues by verifying payment providers, avoiding manual entries, implementing tokenization, and refusing unauthenticated payments. Understanding DSP2, 3D Secure, and tokenization is essential for operational efficiency and profitability.
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  • 8 min

[Conférence ▶️] La data pour anticiper les préférences clients dans l’hôtellerie

📈 Key conference speakers included Véronique Siegel (UMIH President), Mélanie Le Livec (Marketing Director at Best Western France), Grégoire Mialet (Founder and CEO of Happening Now), Mathieu Pollet (Co-founder of LoungeUp by D-EDGE), and Guilain Denisselle (Founder of Tendances Hôtellerie, Moderator). The hospitality industry harnesses data to personalize guest experiences and optimize management, with AI playing a significant role. Compliance with GDPR and the balance in personalization are critical. Pre-stay communication emerges as a crucial engagement point. AI assists in anticipating hotel occupancy, driven by events and travel patterns. The discussion spotlights the challenges and opportunities of AI, the importance of data collection in compliance with GDPR, and the essence of loyalty beyond repeated stays. It concludes that while AI is a key tool, it should enhance human capabilities and services without replacing the human touch.
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Maximiser les conversions sur Google Ads

💰 Key facts extracted include the switch from seeking quantity to quality in booking conversions, using Google Ads' "Maximize Conversion Value" strategy over "Maximize Conversions," and assigning monetary values to different types of conversions. The strategy involves machine learning, analyzing user device, location, time of search, query type, demographic data, browsing behavior, and conversion history. Recommendations include starting with a test campaign, possibly setting a target ROAS (Return On Ad Spend), and allowing time for machine learning. Concrete results observed were increased revenue, higher direct booking shares, improved overall ROAS, and more efficient budget allocation. Best practices involve tracking conversions accurately, giving time for machine learning, and focusing on KPIs like conversion value, total revenue, global ROAS, and direct booking rate. This approach aligns with the complexities of the hospitality industry, delegating the intricacies of bid adjustments to an algorithm capable of processing thousands of signals for optimal value generation.
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