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🏨 L'Hôtel Touriste has seen an 82% increase in reservation volume across various hotel websites due to an innovative marketing strategy. This strategy involved adopting modern technologies and enhancing the customer experience, attracting new international clientele and retaining regular visitors. The case study highlights the key steps of the hotel's transformation, challenges faced, and effective solutions implemented.

🍸 Chloë Laigre, a 27-year-old mixologist and founder of Infuse Me, has launched a unique concept in France offering a range of cold-infusion cocktails in corn fiber sachet cocoons. Infuse Me caters to all tastes, with or without alcohol, focusing on bringing people together for a shared sensory experience. The cocktails feature a medley of carefully chosen plants, flowers, and spices, with vibrant colors from 100% natural dye plants.

📊 Nancy will host the 2nd edition of ENVIROPRO Grand Est on November 20 and 21, 2024, focusing on environmental technologies with more than 200 exhibitors. The event aims at addressing environmental concerns for industries, municipalities, agriculture, health, construction, transport, tourism, and service sectors. ENVIROPRO offers proximity-based, high-quality exchanges and is part of a series of France-wide, human-scale events designed to maximize exhibitor contacts.

🌱 The 3rd edition of ENVIROPRO Grand Ouest will take place in Angers on the 26th and 27th of March 2025, focusing on environmental and energy solutions and technologies. This event serves as a crucial meeting point for professionals seeking sustainable solutions, reflecting a shift towards more responsible production and consumption practices.

🌱 Douai to host 2nd edition of ENVIROPRO Nord on June 18-19, 2025, focusing on environmental and energy solutions. Economic actors are urged to engage significantly in transformative practices to avoid unsustainable production and consumption. The event serves as a showcase for environmental know-how in Northern France.

🛌 In 2025, Hilton predicts the year of "maximizer travelers" with a trend for relaxation combined with intense experiences. The chain has 24 brands, over 7,600 establishments, and nearly 1.2 million rooms in 126 countries. A survey of 13,000 travelers suggests 70% enjoy activities on trips, while 20% engage in "Hurkle-Durkling" (staying in bed all day), indicating a demand for late checkouts. Pet-friendly travel and trips among "Frolleagues" (friends-collaborates) are on the rise, with 30% intending to travel this way. Hilton's revenue from related events tripled compared to 2019. The Ibis chain (Accor Group), targeting Gen Y/Z travelers, reports 25% booking vacations seen on social media, with 39% for Y/Z. Travelers prioritize environmental impact, with 75% considering it, and 86% of Millennials favor eco-friendly travel. Over 50% are willing to pay more for premium services, and solitary travelers favor budget options.

📖 The European Labour Authority (ELA) report on the Horeca sector offers an in-depth analysis, highlighting economic significance, labour market dynamics, hiring practices, employment conditions, legislative enforcement challenges, and information needs. The study, titled "Accommodation and food service activities: issues and challenges related to labour mobility," spans 118 pages. A key summary of this extensive report can be viewed in a 2-minute video, providing a digest of the sector's current state and supporting the address of workforce mobility regulation challenges.

🏕 In the coastal region from Cannes to Marseille, the Château de Théoule, once a 17th-century soap factory and later a Scottish lord's home, has been transformed into a hotel by Millésime Group. Revived after years of dormancy, it now offers 19 suites and duplexes named after fragrances. Additionally, the hotel features the Villa Art déco with 21 marine-themed rooms and the privatizable Maison des Pêcheurs with 3 charming rooms. Marie-Christine Mecoen, the artistic director, has creatively infused the place with the spirit of the Côte d’Azur.

🏨 Evok Collection and Zaka Investissement have sold Sinner Paris to Experimental Group. The luxury hotel opened in 2019 in the reinventing Le Marais district of Paris. Sinner Paris quickly achieved success with its unique blend of contemporary spirit, sophistication, and excellence. Evok is now focusing on expanding its Nolinski and Brach hotel brands, aiming for 15 locations worldwide within 5 years. Presently, they have five destinations in Paris and Venice, with upcoming openings in Madrid, Rome, and St-Tropez.