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🪰 Accor's eco-friendly hotel brand greet opened its first sustainable hotel, greet Brussels Airport Zaventem, near Brussels Airport, featuring 68 rooms with recycled decorative items like mirrors and cabinets from second-hand stores. Launched in 2019, greet emphasizes circular hospitality, local culture, and eco-responsible partners such as Dizy for breakfast tables and The Good Stuff Factory for upcycled furniture. The hotel offers local food products and staff uniforms by sustainable Belgian brand Stanley/Stella.

🏖️ Club Mac partnered with Mirai a decade ago to boost direct sales in a tour operator-dominated sector. Initially, Club Mac's direct sales were 6% of total revenue in 2013; by the end of 2023, this soared to 36%, with the hotel's website becoming the main sales channel. Investment in visibility led to a reduced support commission of 3.6%. The collaboration introduced innovative tools like Mirai's engine and Book, Think & Pay, with Club Mac pioneering in adopting new solutions. Despite challenges, including the COVID-19 pandemic, their partnership strengthened, focusing on technology and unified team strategies to transform distribution myths into success stories.

🏨 voco Maroochydore, a 153-room upscale hotel located on Ocean Street, is part of a mixed-use development aimed at transforming Maroochydore’s accommodation offerings and attracting national and international visitors. Cameron Burke, IHG Hotels & Resorts Development Director for Australasia and Pacific, highlights the Sunshine Coast’s need for new accommodation and the role of projects like voco Maroochydore in boosting the local economy. The mixed-use development will also feature nine luxury residences above the hotel. Michael Maroun, CEO and Founder of Felix Capital, expresses excitement about the second strategic partnership with IHG Hotels & Resorts, anticipating job creation and regional showcase in anticipation of the Brisbane 2032 Olympic and Paralympic Games.

🔔 Hotels face a daily deluge of customer inquiries across phone, email, social media, instant messaging, and front desk, often repetitive and overwhelming for staff. Factors such as incomplete online information, language barriers, and specific service confirmations contribute to this influx. Not addressing these questions means missed opportunities for direct bookings, customer loyalty, and positive reviews. AI solutions like HiJiffy are increasingly being adopted to streamline communication, enhance the customer experience, and reduce staff workload.

🎡 L'incroyable journée du Voyage Insolite, un salon touristique novateur, se tiendra le mardi 21 janvier 2025. Avec une structure de salon revisité, l'événement comportera quatre temps forts: une pièce de théâtre interactive avec 40 exposants-comédiens et deux représentations accueillant 250 spectateurs chacune, un espace de rencontres médias-exposants, la deuxième édition des Trophées du Voyage Insolite, et une vente aux enchères exclusive en présentiel et en ligne.

🛈 Booking.com, fined €413 million by Spanish Competition Authority for abusive contracting practices, appeals. Simultaneously, the Spanish Hotel Managers Association (AEDH) initiates a class action with law firm Eskariam for substantial financial compensation. The CNMC identified abusive clauses in Booking.com's contracts, leading to the revision. Eskariam estimates damages between 1.5% and 2% of annual turnover since contract inception until last summer's revision, averaging nearly €2 million per hotel involved.

🏠 A new "regulation" law impacting seasonal rentals and concierge services in France will increase tax and legal obligations from January. Conciergeries nationwide must now inform owners of legal requirements, with penalties for non-compliance reaching €12,500 per property. Fiscal changes include a reduced deduction rate from 50% to 30% and a lower income cap from €77,000 to €15,000. Airbnb's expansion of its Co-Host network adds 20,000 new potential co-hosts to the existing 10,000, posing additional competition to local conciergeries.

🏨 La Loi Le Meur, récemment adoptée, impose des règles plus strictes aux hôteliers et propriétaires de meublés touristiques utilisant des plateformes telles que Airbnb. Les non-classés verront l'abattement fiscal passer de 50% à 30%, avec un plafond de 23 000 € de revenus annuels, tandis que pour les classés, l'abattement descend de 71% à 50%, plafonné à 77 700 €. D'ici 2026, l'enregistrement avec un numéro unique sera obligatoire sous peine d'amendes allant jusqu'à 20 000 €. Les locations classées G seront interdites dès 2025, F en 2028 et D en 2034. Les hôteliers indépendants, fortement impactés, devront peut-être revoir leur stratégie tarifaire et leurs marges.

📌 Les entreprises se concentrent sur la relation client et l'expérience qualitative pour fidéliser les consommateurs. Le parcours client "Customer Journey" évolue, englobant la prise de conscience, considération, décision et expérience post-achat. 55% des Français consultent les avis consommateurs avant l'achat. Les entreprises doivent offrir un parcours client multicanal et personnalisé, en s'appuyant sur des outils comme NPS, CSAT et CES pour évaluer la satisfaction et identifier les points forts et faiblesses. Guest Suite aide à développer un parcours client différenciant par la collecte et analyse d'avis.

🏖 SETT 2024 in its 45th edition, held from November 5-7, gathered over 18,600 professionals, including 10% foreigners, and featured 700 exhibitors. The event coincided with the 50th congress of the National Federation of Outdoor Hospitality (FNHPA), offering key insights and future solutions for camping management challenges. Attendance showed a slight increase, highlighting the event's relevance for camping managers seeking development solutions and networking opportunities.