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🌱 French fintech Green-Got partnered with SNCF Connect to offer 1-2% cashback on train tickets purchased via SNCF Connect with a premium Green Got account starting February 19. Andrea Ganovelli, co-founder of Green-Got, emphasized cash rewards on personal or joint premium accounts, enhancing sustainable choices and adding real value for users. Green-Got, founded in 2020, is committed to fighting climate change by investing user deposits solely in sustainable, ecological projects.

🌍 Under Trump's return to the White House, the travel industry faces upheaval with new restrictions and geopolitical shifts, necessitating rapid adaptation to maintain international travel. Trump's inauguration saw tightened work visa controls, increased evidence requirements, and revised salary criteria. Cuba, relisted as a terrorism-supporting state on his first day, now forces travelers who visited since January 12, 2021, to apply for a standard U.S. visa (B1/B2) with the same passport. The travel industry must innovate and diversify destinations, with a growing demand for expert visa assistance. Technological advances like AI will help agencies navigate complex visa processes, while collaboration with governments could advocate for smoother travel amidst new regulations.

🎵 Basel, Switzerland, will host Eurovision 2025 from May 13-17. Hotel bookings in the Trois Frontières area surged following the announcement, with reservations starting on August 31. Hoteliers, despite the high demand, are refraining from price "dumping," avoiding significant rate hikes.

🏨 D-EDGE Hospitality Solutions collaborates with France's real estate and hospitality leader, Groupe Pichet, to develop a custom, integrated web platform for All Suites hotels. The platform aims to enhance digital presence, drive direct revenue growth by reducing OTA dependency, and reach 6,100 rooms by 2026 from the current 4,450. The site will boost bookings, improve user experience, modernize All Suites' brand image, optimize conversion, and merge existing platforms for a seamless experience.

🏨 The Originals Hotels grew in 2024, adding 20 new members with over 1,000 rooms, appealing to franchises, new investors, young hotel groups, Family Offices, and former cooperators. Attended EquipHotel and Salon de la Franchise, boosting visibility alongside IFTM and Rendez-vous France. The cooperative's revenue hit €124.2 million, marking a 1.53% increase from 2023.

🏁 Provence Occitane is set to host a diverse array of events throughout 2025. Highlights include the 4th edition of the Gran Fondo cycling event on May 3-4, 2025, at Saint Nabor Park in Cornillon. This event aims to celebrate regional heritage, outdoor activities, and bring together all generations of cycling enthusiasts for a competition that's also about discovery and camaraderie.

🏠 Clément Eulry, Director for France and Belgium at Airbnb, discusses the challenges of regulation and over-tourism. In Italy and French cities like Paris and Marseille, the use of key boxes is being limited, and physical identity verification is required. Airbnb's platform has 90% occasional rentals, with the majority including in-person welcomes despite the convenience of key boxes. Over 1,000 French cities have requested access to Airbnb data to manage tourism impacts and local housing. In Paris, 99% of postal codes have Airbnb listings, helping disperse tourists and supporting local economies. In April 2023, Airbnb paused the addition of new tourist experiences to focus on immersive offerings. AI is crucial for Airbnb's evolution beyond accommodations. By 2025, Airbnb France aims to support geographic and temporal dispersion of tourism, assisting rural areas, promoting off-peak travel, and initiatives like "Vacances pour tous," which has enabled 2,000 families to travel for the first time, while partnering with organizations like Essentiem for accessible tourism.

📍 The "Femmes du Tourisme" association held its first annual General Assembly outside of Paris on Tuesday, February 4, 2025, in Lyon. The meeting welcomed members from across France and featured remote participation via a digital platform. New board members Gemma Cobo Cuenca and Tanja Duhamel were officially welcomed by President Emmanuelle Llop. The event’s success was attributed to partnerships and volunteer collaborations, with transport facilities provided by Trenitalia.

🏖️ Glasgow, positioned as a dynamic leisure and business tourism destination, has seen a significant increase in visitors, growth in the hotel sector, and notable commercial events like ScotHot and Scotland's Speciality Food Show. The city's cultural offerings, robust infrastructure, and strategic planning contribute to its key role in Scotland's tourism and economic landscape.