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🌏 Anne Kerdi, a virtual influencer created in 2023, now has her own website Annekerdi.bzh promoting Brittany tourism. The AI-developed character, with over 2,000 Instagram followers, showcases the region's attractions and events. The platform, developed by Adeliade agency, offers personalized, responsible travel guides and aims for an eco-friendly, collaborative approach. Advanced multi-model (LLM) technologies ensure information authenticity, with future plans to include booking options. Interest has sparked for the model's adoption beyond Brittany.

🍳 In the hospitality and food service industry, 83% of restaurateurs are facing recruitment challenges, with a severe labor shortage highlighted. Sirha Lyon, a global Food Service event, running from January 23 to 27, 2025, will showcase innovative solutions to enhance sector attractiveness, including automation and sustainability practices.

📈 Locations de vacances prévues pour croître à 6,2% annuellement jusqu'à au moins 2030, selon Research & Markets (juillet 2024). Le rapport PhocusWright anticipe une croissance mondiale du voyage jusqu'en 2026 avec des gains annuels de 6 à 9%, et une augmentation plus rapide des réservations en ligne de 8 à 12%. Les réservations brutes passeront de 1 600 milliards de dollars en 2024 à 1 720 milliards en 2025. En France, les réservations en ligne ont rapporté 37,2 milliards de dollars, soit une hausse de 15,3% par rapport à 2023. Les locations de vacances représentaient 26,6% des listings sur Booking pour la zone EMEA, 14,6% pour LATAM, 6% pour Asie-Pacifique, et 4,2% pour Amérique du Nord. Enfin, seulement 45,95% des propriétés sont exclusivement sur Airbnb, les autres se diversifient sur d'autres plateformes.

🏖️ L'ONU Tourisme, leader international du secteur, défend le tourisme comme moteur de croissance économique, développement inclusif et durabilité environnementale. Priorités: intégration du tourisme dans les agendas mondiaux, amélioration de la compétitivité, promotion du tourisme durable, contribution à la réduction de la pauvreté, favorisation du savoir et éducation, et renforcement des partenariats avec divers acteurs. Objectifs globaux de développement sont ciblés.

🏨 In 2023, the Hotrec study revealed that 14% of hoteliers were unaware if Online Travel Agencies (OTAs) offered lower prices than their own websites. OTAs can offer lower prices by cutting their commissions, purchasing rooms in bulk, pressuring hotels for preferential rates, or through loyalty programs. An analysis by SHR showed that allowing OTAs to advertise lower prices costs hotels more in advertising, with an additional €3,000 spent per 10,000 clicks compared to direct booking rates. Conversely, hotels with the lowest rates on their sites averaged a cost per click (CPC) of €0.64 and a conversion rate of 4.75%, leading to lower customer acquisition costs. The study illustrates the need for a balanced and strategic relationship with OTAs.

🌾 The 61st Salon International de l'Agriculture will run from February 22 to March 2, 2025, in Paris, under the theme "L'Agriculture, cette fierté française!". Expected to attract over 600,000 visitors, it showcases French agriculture's diversity, innovation, and competitiveness. With the event more than a month away, bookings for hotels typically surge as the event is a significant draw for local, national, and international stakeholders. A staggering 91% of French citizens take pride in their national agriculture.

🧑‍🦰 All businesses must report monthly via the DSN the presence of people with disabilities, regardless of contract type. Companies with over 250 employees need a disability representative. The employment rate for disabled individuals in businesses is set at 6% of the full-time workforce, affecting calculation of annual contributions. Changes in 2025 include the end of the smoothing period for contributions and the removal of certain deductible expenses. The GHR's disability mission provides assessments and advice on inclusion, with financial and technical support from partners like Agefiph. Examples of assistance include integration and hiring aid up to €3,000, workplace adaptations, and co-financing for hearing aids. Contact: Rachel BOUVARD, RSE & Disability Mission Department - [email protected], 06 81 69 25 93.

🏨 Atypio Hotel Group, led by Etienne Faguer and Jérôme Schibler, partners with ExtendAM and Bpifrance to add Novotel Saint-Quentin-en-Yvelines to its portfolio, targeting the goal set in November 2023. Founded in 2018 by hospitality veterans Schibler, François-Xavier Bertin, and Faguer, Atypio now has 25 hotels and aims for 10 to 20 management mandates in the coming years. By the end of 2024, Atypio will manage 12 hotels in Île-de-France and Occitanie, under a new partnership with real estate firm Covivio. The company's latest investment includes the acquisition of the 131-room Mercure Paris Boulogne from AccorInvest.

🏨 Radisson Hotel Group (RHG) initiates a transformative approach to hotel booking and engagement by leveraging advanced technology for an immersive customer journey focused on personalization, innovation, and sustainability. Senior Director of Digital Customer Experience, Mario Manfuro, spearheads the initiative, moving away from traditional booking methods to allow exploration of destinations and digital hotel replicas before booking. This change was conceived during the Covid19 crisis to virtually "open the doors" to RHG's hotels.

💰 Lavorel Hotels, a Lyon-based independent hotel group, reported a 12% growth in 2024, with a record revenue of €91.3M. Net operating income rose by 23% to €34M. In 2025, the group will celebrate its 10th anniversary, marking a decade of ambitious expansion in luxury and business hospitality. The group's portfolio includes 10 establishments rated 4 and 5 stars, a riverboat company, and a vineyard, totaling 1,120 keys. Jean-Claude Lavorel, the CEO, highlights the strategic vision and team commitment.