Tendance du marché

🏥 Hospitals and hotels share common goals in providing a positive experience and caring for their guests. Both sectors focus on offering a safe, comfortable environment and ensuring well-being. However, hospitals face a paradox where the immediately visible aspects, like room quality and meals, can disproportionately affect patient satisfaction, overshadowing the less visible but critical medical care. This "halo effect" can skew perceptions of care quality. Additionally, the service profit chain model suggests employee satisfaction, driven by good working conditions, impacts patient satisfaction. On the market side, accreditations and certifications may be underused by hospitals to communicate quality, echoing practices from the hospitality industry.

🏆 TheFork reports a challenging start for Parisian restaurants during the summer due to a drop in international bookings between -16% and -30% prior to the Games and a -32% decrease in national tourists the week before. However, during the two-week Games period, foreign tourist reservations rose by +25% and French tourist bookings increased by 21% compared to summer 2023.

🏡 On September 17, 2024, StyQR highlighted the advantages of classifying a property as a "meublé de tourisme" for credibility and authenticity. The article's original publication was on September 12, 2024. For more details, visit the canonical link: https://styqr.fr/2024/09/17/pourquoi-classer-son-logement-meuble-de-tourisme/.

🌍 Forrester's report "Global Travel Market Forecast, 2024-2028" projects that global travel expenditures will surpass pre-pandemic 2019 levels, reaching over $2 trillion in 2024, with an average annual growth rate of 6% between 2024 and 2028. The recovery is driven by strong travel demand in the United States and Europe. The analysis covers 14 markets including Australia, Canada, China, France, Germany, India, Japan, South Korea, the UK, and the US.

🏢 From October 2023 to January 2024, 20 ENSCI students, guided by 3 industry professionals, developed projects on new ways to live and host in hospitality. They explored various settings and functions such as sleeping and dining. Resulting in 20 projects across 5 themes, these will be showcased at EquipHotel's "Innovation Lab" in Paris from November 3-7, 2024. "Osons" is the 2024 theme, expressing a desire for bold new ideas in hospitality.

💰 In France, 93% of companies with 10 or more employees conduct business travel, and 56% of leaders believe their company cannot grow without it. According to an American Express – Viavoice survey, 66% of executives say business travel boosts their revenue, with this number rising to 78% among companies with 250+ employees. Additionally, 70% of leaders state that in-person meetings enhance client loyalty and lead to more constructive exchanges than virtual ones, while 60% feel it improves training.

🚢 IDeaS Revenue Solutions, a global leader in advanced revenue management services and software (RMS), extends its solutions to the cruise industry through a partnership with Virgin Voyages, aiming to develop an innovative RMS for the cruise industry. This collaboration seeks to anticipate passenger demand, manage inventory, and set pricing to boost the revenue of the world's most innovative cruise company by leveraging automation and scientific-based strategies.

📱 33% of French travelers are influenced by social media when selecting travel destinations. A study by Opodo highlights this trend, especially among younger demographics: 58% of 25-34-year-olds and 52% of 18-24-year-olds book flights based on destinations seen on social platforms. Meanwhile, 46% of French users would not post about a destination they didn't enjoy. Women are slightly more influenced (34%) by social media for travel choices compared to men (29%).

📍 In July and August 2024, Nice Côte d'Azur Airport saw a 3.7% increase in passenger traffic compared to 2023, with airplane movements up 2%. The airport featured a record 13 long-haul routes, contributing to its role as a gateway for international visitors. During these months, 3.46 million passengers passed through Terminals 1 and 2, with a peak of 63,041 passengers on August 2. Planes, mostly latest generation, had an average fill rate of 86%. Despite reaching summer 2019 traffic levels, infrastructure saturation was an issue, which the planned adaptation of Terminal 2 aims to address by next summer, as stated by Franck Goldnadel, President of the Aéroports de la Côte d’Azur board.

📝 Les avis Google sont cruciaux pour la réputation en ligne des entreprises, avec 92% des clients les consultant avant un achat et 89% utilisant les fiches Google pour s'informer sur une entreprise. Guest Suite aide 10 000 points de vente à collecter et publier des avis sur diverses plateformes, offrant des services comme la collecte automatisée d'avis clients, la centralisation et l'analyse des retours, et la possibilité de répondre aux avis via une interface ou avec l'aide de l'intelligence artificielle.