Tendance du marché

📝 Customer satisfaction surveys help businesses identify strengths and weaknesses to enhance the multichannel customer journey, crucial for a successful customer experience—a key finding highlighted in a recent study for 2021. Leveraging surveys to publish Google reviews is strategic, as 71% of consumers admit online reviews influence their decisions. Additionally, an LSA/HiPay study revealed 69% of customers might avoid a store lacking a satisfactory omnichannel experience. Guest Suite offers comprehensive solutions for crafting custom surveys, automating feedback collection, and optimizing customer satisfaction strategies using tools like NPS (Net Promoter Score). Sources: - Havas CX and OpinionWay, X INDEX, 2020 - Capterra, 71% of consumers influenced by online reviews, 2020 - LSA Conso, Omnichannel a priority for customers [Study], 2018

🏠 Gîtes de France® was voted the Favorite Brand of the French in the "private accommodation rental" category. Over 5 million vacationers trust and stay in one of their 55,000 network accommodations each year. The brand has 600 employees and 42,000 owners across France. The award was based on the highest number of "likes" in a study conducted by OpinionWay on June 19-20, 2024, with a representative sample of 1,114 French people aged 18 and over, outperforming Airbnb and Booking.com.

🏨 Hyatt Hotels Corporation reported Q3 2024 results with a system-wide comparable RevPAR increase of 3% from 2023. All-inclusive comparable RevPAR decreased by 0.9%. Room growth was 4.3%. Net income hit $471M with adjusted net income at $96M. Diluted EPS reached $4.63 and adjusted EPS was $0.94. Adjusted EBITDA stood at $275M. The signed management/franchise contract portfolio was about 135,000 rooms. Around 4.5M shares repurchased for $657M. Full-year system-wide comparable RevPAR expected to rise 3-4% and net income projection between $1.4B-$1.45B, with adjusted EBITDA forecasted between $1.1B-$1.12B.

```html 📝 Customer loyalty is crucial for brand image and increasing sales and profits. With the rise of consumer autonomy and online price comparisons, maintaining loyalty is challenging. Loyalty programs, personalized experiences, excellent customer service, and strategic communication are key. Inbound marketing and CRM systems enhance customer retention. Measuring satisfaction with CSAT, NPS, repurchase rates, and upselling rates is vital for understanding loyalty. ```

🏖 From January to October 2024, the South region of France saw a tourist attendance increase of nearly 3%, with international clientele up by 4%, despite stable months in July and August. The region’s de-seasonalization strategy and 100% green budget initiative led by President Renaud Muselier are credited for the growth. A new reference year for regional tourism is expected with higher reservation rates towards the end of 2024, as stated by François de Canson, Vice-President of the South Region. Hotel occupancy rate maintained at 69% compared to 2023.

📈 Unox, an Italian multinational, forecasts an 18% growth in its 2024 revenue, expecting to exceed €330 million. In September, their order book reached €240 million. The company saw a 16% increase in revenue over the first nine months of 2024 compared to 2023, with a 28% rise in Q3 2024 alone, totaling €85 million. Their order book grew 24% year-on-year, hitting €245 million over the same period. Unox's growth strategy earned them a place in Fortune's list of the Top 100 Best Places to Work in Europe™ and the Best Workplace for Blue Collar®2024 award.

💰 In France, 64,427 businesses failed in the last 12 months—a 24% increase from 2019, hitting a record high since at least 2009, as reported by BPCE L’Observatoire. In Q3 2024 alone, 13,035 businesses failed, up 20% from the same period in 2019. PME-ETI witnessed a 57% higher failure rate than in 2019. Over 250,000 jobs are at risk, marking a 43% rise compared to 2019. Regions like the Southwest quarter, Rhône-Alpes, and Île-de-France are highly affected, while Lorraine, Limousin, and La Réunion are less impacted. Certain sectors such as financial and insurance activities, road freight transport, real estate, scientific and technical activities, and vehicle sales and repair face record failures, whereas the beverage service and accommodation sectors (hotels, campgrounds, etc.) show resilience. BPCE experts forecast around 65,000 failures for 2024.

🏖️ Deloitte, in partnership with Google, reveals a study on tourism sector evolution since the 1990s and forecasts trends up to 2040. Global tourism growth began in 1975, peaking at 1.5 billion annual travelers in 2019. Despite COVID-19 impacts, the industry regained 86% of its activity by 2023. Predictions suggest reaching 2.5 billion annual travelers by 2040. France remains the top tourist destination since 2010, followed by Spain, the USA, and Italy. However, shifts are expected with South America and Asia-Pacific regions gaining popularity. Italy might lose its rank to Mexico by 2040, with Saudi Arabia, Indonesia, and the UAE also gaining market share.

🏖️ Bpifrance, since November 2019, has supported 140 businesses in the French tourism sector through its Accélérateur Tourisme & Loisirs. 40% of these companies are based in Ile-de-France. The sectors include accommodation (34%), restaurants (35%), leisure (13%), travel agencies (6%), transport (5%), and others (7%). A special event on October 9 marked the end of the 4th promotion, which focused on climate change adaptation.

🎃 The Marquis de Briqueville opens his château at the Domaine de Maffliers for a suspenseful Halloween night Murder Party on October 31st. The second edition of the event promises mystery and intrigue, as guests in black, white, and a touch of red attire unravel a crime amidst a blend of reality and fiction.