Tendance du marché

🏦 Glion Institut de Hautes Études launches a 12-month part-time Executive Master of Advanced Studies in Hospitality and Business Leadership for professionals with at least three years of experience. The program combines online learning with an immersive campus experience in Montreux, Switzerland. It covers innovative economic models, sustainability, corporate finance, digital marketing, operations management, and organizational transformation in four 12-week modules. It allows full-time work and study with a focus on practical knowledge and networking opportunities.

🏠 Honfleur, Normandy, tops the 2025 ranking of French towns with under 20,000 inhabitants for spring getaways, based on online searches, climbing from fourth place in 2024 with 92,820 searches to 112,320 monthly searches. Cassis rises to second after being fifth, while Deauville, now third, saw an increase from 111,740 (2024) to 112,050 searches (2025).

🎰 Grégory Rabuel, director of Groupe Barrière, warns that opening online casinos indiscriminately could result in a loss of 15,000 jobs. The French family-owned group operates 34 establishments, holding nearly 30% of the French market and generating 70% of its €1.4 billion revenue from casinos. The group invests almost €100 million annually in its casinos, hotels, and restaurants. The hotel brand Fouquet’s aims to double its portfolio internationally, facing stiff competition from newly renovated hotels like Le Carlton and Hotel Martinez in Cannes, and Hotel Raphaël in Paris.

🛒 The General Manager (GM) of a hotel, once the embodiment of elegance, diplomacy, and benevolent authority, acted as a Goodwill Ambassador and the soul of the hotel, ensuring unique experiences for visitors while balancing hospitality and profitability. With the advent of American hotel groups and management agreements, the GM role shifted to fulfilling the brand's values and satisfying the owner, even amidst concerns about costs and standardization rigidity. The brand used to have control over GM recruitment, standards, communication, pricing, and procurement. Now, there is a paradigm shift with the owner regaining influence, especially as management contracts become more fragile and the franchise model grows.

🎮 Parc Astérix, celebrating Asterix's 65th birthday, reached 65 million visitors since opening in 1989. In 2024, the park set a record with 2,842,000 visitors. On April 9th, Lexane, a 12-year-old from Thouaré sur Loire, was the 65 millionth visitor. She, along with her family, was greeted by a Gaulois and enjoyed privileges like meeting characters, unlimited ride access, premium show seats, a meal at Les Fastes du Nil, and a private ride.

🏠 From June 3-6, 2025, Eventiz hosts the Net Managers summer collection in Palma de Majorca, bringing together 50 tourism decision-makers to discuss challenges in AI democratization and uncertain economic climate. Keynote speakers like Arno Pons of Digital New Deal will examine Large Model Action (LAM) in AI, while Gérard Réus of ECE will address French digital sovereignty. Pedro Camara, CEO of Travelgate, will focus on the future of hotel distribution. The event combines expert debates with networking opportunities in the Balearic sunshine.

🏨 The Peninsula Excelsior Singapore Hotel underwent a transformation with an investment of SGD 50 million, rebranding to Wyndham Singapore Hotel and entering the upper-upscale category. Located at 3 Coleman Street, it has a history spanning over 50 years since its inception in 1974. Merging with Excelsior Hotel in 2000, it now operates under Wyndham Hotels & Resorts, which boasts about 9,000 properties in 95 countries. The hotel offers 591 renovated rooms and access to the Wyndham Rewards® loyalty program. General Manager Douglas Glen highlights the enhancement of the client experience while preserving the hotel's unique identity.

🏠 In 2024, France welcomed 100 million international visitors with revenues of €71 billion, up 12% from 2023, bolstered by the Olympics and major events like Notre-Dame's reopening. Reims saw 16 million visitors, a 1% increase from 2023, including 4.5 million international tourists, rising by 5%. Top visitor nationalities were Germans, Dutch, British, and Americans.

🏖️ Gîtes de France®, a specialist in local accommodations, reports stable bookings for Spring 2025 compared to 2024, with a national occupancy rate of 65%. Occupancy peaks are expected in the second and third weeks of the holidays. Specific weekly occupancy rates are as follows: 62% (April 5-12), 69% (April 12-19), 68% (April 19-26), and 60% (April 26-May 3). The top 5 most popular destinations are Côte-d’Or (75%), Loir-et-Cher (73%), Pyrénées-Atlantiques (72%), Seine-Maritime (72%), and Maine-et-Loire (72%).

💸 A study by Adyen and OpinionWay shows 84% of French dislike foreign transaction fees, 62% trust single-use bank cards for security, and 52% prefer cash payments abroad to avoid fees. Over half (52%) of French travelers choose cash, valuing it over potential savings from last-minute deals, as 60% plan vacations in advance.