Innovation

📝 Online customer reviews significantly impact business choices, confirmed by a 2023 IFOP report. Businesses can manage misleading or defamatory reviews on Google Business Profile, with options to block or delete via Google Maps reporting or direct Google search. Google allows individuals to delete their reviews, whereas businesses follow a more complex process. False reviews persist in 2023, with the DGCCRF combating fraudulent practices, including using the Polygraphe tool to detect fake comments. 91% of consumers are more likely to purchase from brands with positive reviews, while 81% are deterred by negative feedback. Guest Suite, a Google technical partner, offers tools for efficient reputation management, including satisfaction surveys, expert assistance for inappropriate review removal, centralized or delegated review responses, and integration of ChatGPT since February 2023 for objective review replies.

💻 Mirai's application is now available on Oracle Cloud Marketplace, allowing hotels to manage direct booking engines natively through PMS without extra software. This integration simplifies hoteliers' direct channel strategies by integrating ARI and reservations, enabling a focus on revenue maximization and distribution channels optimization. Oracle Cloud Marketplace offers a centralized repository for enterprise applications from Oracle and partners, whereas OCI provides a comprehensive cloud infrastructure platform with multicloud and hybrid options, ensuring data residency and compliance requirements. Pablo Delgado of Mirai emphasizes the integration's benefits in reducing manual work and optimizing business management.

Bouc-Bel-Air, le 21/10/2024 – Misterbooking, leader reconnu sur le marché des systèmes de gestion hôtelière (PMS) depuis 20 ans, annonce aujourd’hui un rebranding majeur. Cette évolution stratégique renforce son positionnement…

🏖️ November 2022: ChatGPT reached 1 million users in just 5 days, a milestone that took Netflix 4 years and Twitter 2 years. Currently, ChatGPT boasts 180 million global users. The AI market is expected to grow by an average of 37%, surpassing €1.6 trillion by 2030. Club Med uses Google's Vision AI to manage over 50,000 precisely indexed photos and has developed an intelligent bot for real-time information retrieval. In Hauts-de-France, an unnamed amusement park has partnered with The Sane Intention to automate calls using a "callbot". Paris's Jardin d'Acclimatation and Vulcania employ AI to predict daily attendance and optimize resource management. The historical mining center of Lewarde offers an enhanced visitor experience through interactive avatars of former miners, while VisitDenmark used AI in a 2023 campaign.

✈ Amadeus is creating a contactless airport experience with biometric technology, allowing boarding without manually entering passport info. Air Asia has offered such a service for two years. Amadeus is also experimenting with next-generation electronic baggage tags and has deployed mobile registration stations operating on 4G and 5G, used during the Tokyo Olympics, enabling check-in outside airports.

🏨 Carine Chausson from Contact Hôtel Arc en Ciel in Colmar highlights how Contact Voyages helped optimize group bookings, increasing conversion rates and revenue. Jacques Barthélémy of Contact Hôtel Le Belvédère in Lauzerte mentions savings through the ENTEGRA sourcing center, combating inflation. Contact Hôtels network enables independent hotels to adopt innovative solutions, generate substantial savings, and offer unique advantages.

🧟 Booking and Airbnb users targeted by a scam involving fake payment error messages by the Telekopye cybercriminal network. Victims are redirected to fraudulent sites that closely mimic the reservation platforms. This scam, active since the beginning of the year, uses real reservation data such as arrival/departure dates, location, and price, making it hard to detect. Both platforms warn users, especially during high-traffic vacation periods, and urge vigilance and verification of URLs and direct service contact to prevent falling for these scams.

🎨 Generative AI allows conversations with artists, historical figures, and artworks. Key implementations include a life-size Alan Turing hologram at Bletchley Park's National Museum of Computing, Arthur Rimbaud’s digital twin at Maison des Ailleurs, Salvador Dalí experience at the Dalí Museum, chatting with 18 WWII heroes at the New Orleans military history museum, discussions with 13 animal specimens at Cambridge's Zoology Museum, and conversing with historical figures like Joan of Arc through Ask Mona magnets. "The Living Museum" by AI engineer Jonathan Talmi enables online inquiries to the British Museum's millions of items.

📱 Apple Business Connect (ABC) now allows professionals to distribute their business information across Apple services such as Maps, Safari, Mail, Wallet (with Tap to Pay), and Siri, targeting iPhone users among over a billion Apple product consumers. The platform enables customization of business listings on Apple Maps and Safari, email branding through Branded Mail, and personalizing Tap to Pay displays. Apple's ecosystem also offers a centralized dashboard for real-time updates, analytics, and customer engagement optimization, enhancing online visibility and performance for businesses.

✈ Google Flights introduced a new feature called "Le moins cher" to filter flight searches by price, announced on Wednesday, with worldwide availability in two weeks. This feature may include trade-offs such as third-party booking sites with lower prices than airlines, longer stopovers, or less direct routes, possibly requiring purchases from different booking sites. Launch precedes the holiday season, aiming to help travelers save.