Innovation

📦 Over 1,000 Hyatt establishments are transitioning to Oracle Opera Cloud from Opera V5 to enhance integration capabilities, simplify technology deployment, and centralize global data for better insights and operational planning. Oracle's cloud offers increased accessibility, improved operational efficiency, and heightened data security, allowing hoteliers to analyze customer preferences and trends for optimized offerings and marketing strategies. Oracle continuously innovates with cloud and generative AI to upgrade data analysis, automation, and personalization in hotel experiences.

🏨 SysPay, key player in the Hospitality sector, will attend the EquipHotel fair from November 3-7, 2024, in Paris at Porte de Versailles. Intending to showcase the latest payment and management innovations for hotel and restaurant professionals, SysPay will be at stand H7-3.B003. The event is a significant gathering for industry professionals to explore solutions that streamline transactions while enhancing customer experience and satisfaction. SysPay looks forward to engaging with clients, partners, and potential collaborators, sharing tailored advice on their payment solutions.

🎭 53% of French travelers consider culture a key factor in choosing holiday destinations. 21% plan to engage in immersive artistic experiences, with that figure rising to 44% among those aged 25-34. Interactive, immersive experiences are favored for their playfulness (31%), immersive aspect (22%), and social sharing opportunities (21%). Skyscanner's study highlights a shift from passive consumption to active, engaging cultural tourism, exemplified by Frameless Creative's award-winning "Frameless" project.

🏨 In a coastal town, hotelier Édouard modernized his establishment with automated check-in, smart rooms, and robot servers, spurring client influx but creating an impersonal atmosphere. A storm caused a tech failure, leading to a realization: the balance between innovation and human warmth is essential. He rehired staff, reducing reliance on technology, ultimately harmonizing modernity with human touch. The moral: Technology should enhance, not replace, human warmth.

📝 Guest Suite announces the launch of its new API, designed to automatically retrieve customer reviews and integrate them into business software. This system will save time by eliminating manual data entry, allow precise data analysis, and enable impactful marketing actions through targeted campaigns based on customer feedback. The API will collect detailed customer reviews, responses from satisfaction surveys, and additional data such as client names and contact details. This innovation is a result of feedback from thousands of client interactions over recent years.

📝 Online customer reviews significantly impact business choices, confirmed by a 2023 IFOP report. Businesses can manage misleading or defamatory reviews on Google Business Profile, with options to block or delete via Google Maps reporting or direct Google search. Google allows individuals to delete their reviews, whereas businesses follow a more complex process. False reviews persist in 2023, with the DGCCRF combating fraudulent practices, including using the Polygraphe tool to detect fake comments. 91% of consumers are more likely to purchase from brands with positive reviews, while 81% are deterred by negative feedback. Guest Suite, a Google technical partner, offers tools for efficient reputation management, including satisfaction surveys, expert assistance for inappropriate review removal, centralized or delegated review responses, and integration of ChatGPT since February 2023 for objective review replies.

💻 Mirai's application is now available on Oracle Cloud Marketplace, allowing hotels to manage direct booking engines natively through PMS without extra software. This integration simplifies hoteliers' direct channel strategies by integrating ARI and reservations, enabling a focus on revenue maximization and distribution channels optimization. Oracle Cloud Marketplace offers a centralized repository for enterprise applications from Oracle and partners, whereas OCI provides a comprehensive cloud infrastructure platform with multicloud and hybrid options, ensuring data residency and compliance requirements. Pablo Delgado of Mirai emphasizes the integration's benefits in reducing manual work and optimizing business management.

Bouc-Bel-Air, le 21/10/2024 – Misterbooking, leader reconnu sur le marché des systèmes de gestion hôtelière (PMS) depuis 20 ans, annonce aujourd’hui un rebranding majeur. Cette évolution stratégique renforce son positionnement…

🏖️ November 2022: ChatGPT reached 1 million users in just 5 days, a milestone that took Netflix 4 years and Twitter 2 years. Currently, ChatGPT boasts 180 million global users. The AI market is expected to grow by an average of 37%, surpassing €1.6 trillion by 2030. Club Med uses Google's Vision AI to manage over 50,000 precisely indexed photos and has developed an intelligent bot for real-time information retrieval. In Hauts-de-France, an unnamed amusement park has partnered with The Sane Intention to automate calls using a "callbot". Paris's Jardin d'Acclimatation and Vulcania employ AI to predict daily attendance and optimize resource management. The historical mining center of Lewarde offers an enhanced visitor experience through interactive avatars of former miners, while VisitDenmark used AI in a 2023 campaign.

✈ Amadeus is creating a contactless airport experience with biometric technology, allowing boarding without manually entering passport info. Air Asia has offered such a service for two years. Amadeus is also experimenting with next-generation electronic baggage tags and has deployed mobile registration stations operating on 4G and 5G, used during the Tokyo Olympics, enabling check-in outside airports.