Innovation

1532 posts

L’innovation et les nouvelles technologies au service de l’hôtellerie : IA, outils digitaux et transformation des hôtels.

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Culture : comment créer des expériences immersives enrichissantes pour les jeunes publics ?

📖 Claire Fay, Founder of BlinkBook, highlighted the integration of digital technology in cultural institutions at the Museum Connections event. Emphasizing the need for tangible engagement, Fay combines hands-on activities like coloring with digital applications to create personalized animations. This approach aims to provide an interactive and memorable experience for the young audience, balancing the real and virtual worlds to avoid overwhelming children with excessive digital immersion. Digital tools are seen as a means to enhance merchandise and foster shared experiences.
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Comment le conversationnel réinvente-t-il le rapport entre l’œuvre et le visiteur ?

🎨 Dries De Geyter, Co-founder of Lean Mean Learning Machine was interviewed at Museum Connections. Discussed was AI's role in museums, offering personalized interactions with art, information on demand, and communication tailored to visitor profiles including children, adults, experts, or novices. AI also gathers valuable data on visitor interests, aiding museums in enhancing communication and exhibitions. Future developments may include more personalized AI voices and extending AI's role beyond museum walls.
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  • 3 min

Le digital est-il indispensable à la réussite de mon restaurant ?

🍴 According to a 2016 Deloitte study, 80% of French people now have smartphones with internet access. Smartphone usage has led to the emergence of the "augmented consumer," who uses their device to find restaurants and other services. Establishments can optimize their online visibility through up-to-date websites and efficient use of Google My Business. The takeaway market, now over 10% of the food consumption outside the home, presents new opportunities for restaurants. A robust digital presence is deemed essential for restaurant businesses.
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3 outils gratuits pour réussir sa communication sur les CHR

📷 Adobe Lightroom, a free iPhone app by Adobe, offers control over photo parameters such as color, light, and exposure, and supports saving images in raw DNG format for maximum quality. Logaster.com provides an online logo creator that generates hundreds of options based on a business's name and theme. Scannable is an app that enables perfect scanning of documents like menus with a single click on an iPhone, suitable for uploading to websites or social media.
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  • 4 min

Objectif Lune – décollage imminent d’un chalet rouge suédois

🌙 On January 15 at 07:11 UTC+1, The MoonHouse, a Swedish red chalet, will launch to the moon from Kennedy Space Center, Florida. The project, taking 25 years to realize, is led by Swedish artist Mikael Genberg, known for his unique architectural projects in Västerås, Västmanland, and sending art to the International Space Station in 2009. Genberg's MoonHouse will reach the moon through collaboration with TENACIOUS micro-rover and RESILIENCE lunar lander by ispace.
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L’hôtesse virtuelle de Qatar Airways se lance sur les réseaux sociaux et devient influenceuse

🚀 Qatar Airways' virtual hostess, Sama, launched as a social media influencer and brand ambassador after ITB Berlin 2024 presentation. Sama will share travel tips, personal layover stories, and exclusive cabin crew life insights, enhancing the airline's vision for future personalized, immersive travel experiences. Vice-President of Marketing and Corporate Communication M. Babar Rahman emphasizes Sama's role in humanizing the brand and creating memorable moments worldwide. Sama will offer exclusive content, including hidden gems of Paris and onboard life, and will respond to traveler queries about Qatar Airways' services.
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Campaigns Manager

📢 HiJiffy's Campaigns Manager is a tool for hoteliers to create, manage, and automate guest messaging campaigns. It features real-time analytics, flexible management, and automated in-stay campaigns. Benefits include increased direct bookings, time-saving through automation, organized tracking, and reduced errors. The tool is accessible via the HiJiffy Console for supervisors and admins, with the Overview and List of Campaigns tabs providing performance monitoring and campaign management. The Premium Plan includes 4 campaigns per reservation by default, while the Enterprise Plan offers customized campaign limits. Additional charges apply for exceeding limits, and integration with a supported PMS/CRM is required for recurring campaigns. The Campaigns Manager offers flexibility, transparency, efficiency, and scalability, with messaging tailored to each guest's journey stage, from pre-arrival to departure.
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