Marketing Digital

📲 Meta plans to integrate three new advertising features in WhatsApp, targeting its 1.5 billion users. These features will allow travel brands to promote destinations, hotel rooms, or tourist activities directly on the app. Users can receive exclusive content through a subscription model. WhatsApp maintains privacy by using targeting data like location, language, and interactions. Features will be available soon, with businesses able to sign up for early testing.

📱 The Originals Hotels launched a digital advertising campaign on June 15, 2023, with content creators via the Reech agency. This hybrid campaign appears on Meta, TikTok, TF1 Replay TV, and programmatic banners, focusing on authentic, personalized stays. The innovative “Mirror Effect” concept showcases creators interacting with their hotel staff doubles, adding humor and authenticity, reflecting The Originals Hotels' strategy to move away from standardized formats and highlight the unique identity of their network of hotels.

📷 15 June 2025, The Originals Hotels, France: Launching an innovative digital campaign using content creators instead of traditional models. This 100% User Generated Content (UGC) initiative, in partnership with Reech agency, will feature on social media platforms like Meta and TikTok, and on TF1's Replay TV. A unique "Mirror Effect" narrative will be utilized, reflecting guests through hotel staff, reinforcing the brand's promise of personalized experiences.

💵 Fondée par Ferdinand Terme, Maxime Fonsale, et Antoine Sueur, Pletor a levé 2 millions d'euros en pré-amorçage, soutenue par Atlantic Labs, Kima Ventures, et business angels de Publicis, Adobe, HubSpot, Revolut, et Zapier. Avec cette levée, Pletor vise à améliorer son équipe technique et accélérer le développement produit pour moderniser le marketing visuel via l’IA. Selon Adobe, 70% du temps des équipes créatives est absorbé par des tâches non créatives.

📷 Selon Opodo, 33% des Français sont influencés par les réseaux sociaux pour choisir leurs destinations de voyage, atteignant 58% chez les 25-34 ans. Phocuswright rapporte que 62% des voyageurs ont réservé après avoir vu du contenu en ligne. TravelBoomMarketing indique que 28% ont choisi un hôtel recommandé par un influenceur et 37% suivent leurs recommandations. Instagram (68%) et YouTube (67%) sont les plateformes les plus influentes, avec Pinterest en pleine ascension.

📦 Hôteliers, pour maximiser la vente de vos bons et coffrets cadeaux durant la Fête des Mères et des Pères, Console SecretBox offre un accompagnement marketing tout inclus. Les éléments clés incluent la création visuelle, programmation sur réseaux sociaux, campagnes emailing & SMS, et optimisation de votre site. Les coffrets cadeaux sont généralement consommés 7 mois post-achat, aidant à renforcer la trésorerie immédiatement. Contactez leurs experts pour une campagne sur mesure.

🍽 Le Restaurant à Annecy, a fusion of a tasting cellar and a bistronomic restaurant, emphasizes short supply chains and collaborations with local producers and artisans. The establishment has expanded its experience by launching the Console SecretBox, a platform for selling gift vouchers and boxes, which automates management and guarantees 24-hour delivery. The curated offering includes gastronomic dinners, wine tastings, cooking classes, and gourmet experiences. Visit the gift shop at [https://le-restaurant-annecy.secretbox.fr](https://le-restaurant-annecy.secretbox.fr).

📍 D-EDGE specializes in tailored SEO strategies for hotel marketing, balancing search volume and competition for optimal positioning. Their team of SEO experts, designers, and content strategists cater to unique industry challenges, offering customized strategies to launch new hotel brands, reposition existing ones, or increase direct bookings. The agency provides comprehensive keyword planning, website audits, and the creation of SEO-optimized content to boost digital visibility and performance.

Un hub créatif au cœur de Paris pour accompagner les marques hôtelières visionnaires en quête d’une storytelling digitale raffinée PARIS, FRANCE — Influence Society, l’agence de marketing digital au carrefour…

📢 Increase gift box sales with these three potent marketing tricks: Launch time-limited offers creating urgency, such as special edition boxes or flash sales valid for a few days surrounding an event, e.g., "Mother's Day Special Gourmet Box available until May 26." Enhance social media with event-themed visuals using short videos, carousels, or GIFs to showcase products—start promoting 2-3 weeks early, employing a mini-campaign with customer testimonials and call-to-action reminders. For a personal touch, tailor messages to specific audiences like families or businesses.