Distribution et Revenue Management

Vidéos Mis à jour le 8. août 2024 Utiliser Excel en hôtellerie, ce n’est pas le bon plan ! Vous avez sans cesse des urgences à gérer dans votre hôtel.Vous…

Optimiser le site internet de son hôtel | StyQR NouveauTéléchargez notre livre blanc ×

💸 Updated on 1 August 2024, HotelPartner solution enables receptionists to adjust room prices in real-time, selling rooms that would otherwise remain empty due to lack of pricing autonomy. This functionality addresses the issue where potential earnings are lost when receptionists can't offer discounts to walk-in clients.

🏠 À Paris, les prix moyens des hôtels pendant les Jeux ont chuté à 258 euros par nuit, une baisse de 24,56% par rapport aux 342 euros en début d'été. Initialement, cette hausse représentait un bond de 70% par rapport au prix moyen de 202 euros en juillet 2023. KAYAK a noté une diminution de 16% en juillet face à juin, tandis qu'Hotel Planner a observé une réduction de 66% pour les établissements quatre étoiles jusqu'au début d'août. Des hôtels de luxe tels que Le Royal Monceau Raffles maintiennent cependant des tarifs élevés, approchant les 3 000 euros par nuit durant les Jeux.

🏩 trivago (Expedia Group) focuses on expanding "trivago Book & Go" across all partners to boost conversion rates and streamline user booking experiences. The investment aims to attract price-conscious travelers and improve the core meta-search experience. Leveraging Holisto's technology, trivago strives for deeper synergies and optimized hotel rate aggregation from a broad network of selected suppliers. Johannes Thomas, CEO of trivago, highlights Holisto's industry-leading rate optimization and dynamic pricing, facilitated by AI. The collaboration marks a significant strategic advancement for trivago in 2022.

📱 Partoo specializes in improving local SEO and online visibility for businesses, offering instant updates, optimized Google My Business profiles, and analytical insights. Custplace focuses on managing customer feedback, providing sentiment analysis, centralized review management, email alerts, and competitor monitoring. Both platforms cater to varying business sizes with different pricing plans; Partoo offers custom quotes while Custplace has predefined packages. Choosing the right platform depends on specific needs, marketing goals, and budget constraints.

🚿 Updated on July 25, 2024, the article highlights the importance of understanding hotel clientele to make wise investments. A hotelier mistakenly upgraded showers for business guests who needed better bedding and high-performance Wi-Fi. External experts provide valuable insights that can make a significant difference for internal decision-making.

🏨 Hotel fees encompass additional costs for amenities, supplementary services, taxes, incidental charges, and resort fees, impacting a hotel's net revenue and profitability. They improve profit margins, maintain competitiveness, offset operational costs, and diversify revenue streams. Transparency in communication about these fees is crucial to avoid customer disappointment. Managing hotel fees effectively involves strategies like excluding fees from room prices, offering discounted service packages, optimizing revenue management, soliciting anonymous feedback, and constantly improving fee structures to balance revenue maximization with exceptional service levels.

📱 Google Hotel Ads discontinues its Pay Per Stay (PPS) bidding model on October 31, 2024. The PPS model, a commission-based bidding strategy allowing hotels to pay only after a guest's stay, excluding cancellations and no-shows, was maintained by Cendyn. Cendyn has created its own PPS model active since July 1, 2024, with a fixed commission of 10%, a minimum campaign duration of 3 months, and billing on the guest's stay date, maintaining the Google Free Booking Links as per contract.

💸 Lyfe Executive Education introduces a new certification for team managers and leaders, responding to the hospitality and restaurant industry's shift from authoritative management to a collaborative approach. This change addresses employees' desire for meaningful work, better leadership, and improved working conditions. Collaborative management involves employees in all stages, from brainstorming to execution, fostering agility, inclusivity, intergenerational relationships, and intercultural dialogue, ultimately allowing individuals to find fulfillment and purpose in their roles.