Juridique et Administratif - Le 10 Minutes Hôtelier - Page 40

3 min

Ryanair sous enquête pour l’utilisation de la reconnaissance faciale : une violation du RGPD ?

🛈 The Irish Data Protection Commission (DPC) is investigating Ryanair's use of facial recognition for passenger identity verification at the EU's request, following numerous complaints. The inquiry will assess compliance with the General Data Protection Regulation (GDPR). Austrian NGO Noyb filed a complaint in Spain during summer 2023, alleging that Ryanair imposes this technology without informed consent. Ryanair defends its practices as GDPR-compliant and essential for passenger safety, aimed at preventing online ticket fraud. The investigation's outcome could lead to severe financial penalties under GDPR for non-compliance.

2 min

Protection de la Marque, USA| Marriott International remporte une victoire juridique contre des robocall frauduleux

🚫 Marriott filed a lawsuit in May 2021 against anonymous actors for exploiting its brand and violating federal and state laws. Companies made illegal automated calls pretending to be Marriott employees, selling vacations and timeshares, often harassing consumers. Marriott enlisted YouMail and Industry Traceback Group to track these calls, leading to the addition of ten national and foreign defendants in 2022. By September 23, 2024, Marriott won cases against six U.S.-based defendants and continued actions against two foreign entities, including Cancun Ink Corp. SA de CV and Deep Blue Desarrollos S. de RL de CV in Mexico.

1 min

Google frappe fort avec cet horrible Badge de la Honte sur les fiches Google

🔒 Guest Suite, a company operating in France and globally, warns against buying fake Google reviews. Blumenthal, a UK-based local search expert, discovered Google's "badge of shame" indicating "Suspicious reviews were recently removed." This is Google's first public notification of such activities. The badge system, though occasionally erroneous, is disputable by businesses and could be influenced by the EU's stricter moderation requirements under the Digital Market Act. Sanctions include a 30-day deletion of all customer reviews for violators.

4 min

Digital Markets Act : ce que c’est et comment il a changé la visibilité des hôtels

💻 The EU's Digital Markets Act (DMA), introduced to ensure a fair digital market, targets 'gatekeepers' like Google. By September 2023, six companies including Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft were identified as gatekeepers by the EU and given six months to comply. Key changes for Google, effective March 2024, include altering search results presentation to avoid favoring its own services and incorporating reviews from various sources, not just Google. A study between January and April 2024 found a 30% decrease in clicks to hotel sites and a 36% drop in direct bookings, indicating that OTAs are benefiting. Booking.com was added to the gatekeepers list in May, with expected standard adjustments by November, and the 'rate parity' obligation was abolished in the EU, allowing price differentiation across sales platforms.

3 min

Le marché français au cœur du renouveau touristique en Israël, avec des actions prévues pour fin 2024 et début 2025

🏖️ France, the top European and second global source market for tourists, is at the core of Israel's tourism revival. The Israeli National Tourism Office (ONIT) is initiating strategic actions by late 2024 and early 2025. Key steps include meetings in major French cities, starting with an event in Nice on September 24, followed by visits to Lyon and Marseille, targeting Jewish, Catholic, and Evangelical communities, plus local media. Israel anticipates a significant influx of Catholic pilgrims during the 2025 Jubilee year. From January to August 2024, Israel saw 773,928 international visitors, reflecting a tourism rebound starting in March 2024.

2 min

La FEVAD appelle le nouveau Gouvernement à assurer des politiques publiques ambitieuses et cohérentes en matière d’économie numérique

🚀 The FEVAD recognizes a shift in e-commerce public policy leadership, previously centralized in France's Ministry of the Economy, now involving three ministries: Partnership with Territories, Economy, and Higher Education and Research. The organization stresses the need for coordination to ensure policy effectiveness and pledges to monitor the ministries' decree contents. In the face of increasing regulations and both climate and digital transitions, the FEVAD urges ongoing public sector dialogue and cooperation, emphasizing e-commerce's importance to the national economy, employment, and French daily life.

Professionnel, avez-vous pensé à l’attestation de vigilance ?

📌 In France, hoteliers contracting cleaning services for linen must request an attestation of vigilance from the provider to avoid being liable for any social debts, applicable for contracts over €5,000 before tax. This attestation, provided by URSSAF, must be submitted at contract inception and every six months thereafter. Failure to comply can result in civil, criminal, and administrative penalties including solidarity payment for the subcontractor's debts, loss of social security reductions, and potential penalties for offenses like undeclared work or illegal employment of foreigners. The DREETS of Brittany offers check-lists for hiring French (https://bretagne.dreets.gouv.fr/IMG/pdf/2024_uracti_bretagne_-_recours_a_un_prestataire_francais.pdf) and foreign contractors (https://bretagne.dreets.gouv.fr/IMG/pdf/2024_uracti_bretagne_-_recours_a_un_prestataire_etranger.pdf).

4 min

CJUE : les clauses de parité étendue ou restreinte de Booking_com définitivement interdites dans toute l’Europe

🏨 In Europe, the CJUE has definitively prohibited "extended or restricted parity" clauses from Booking.com contracts, a policy initially contested by a Dutch court. France banned such clauses with the 2015 Macron Law, followed by Italy and Sweden; other countries have joined through legislation or court rulings. Extended parity prevented hotels from offering lower rates than those on Booking.com on any channel, while restricted parity only applied to the hotel's own sales channels, allowing other OTAs to offer lower prices.

2 min

IFTM24 : 3 questions à Sojern

📱 During the IFTM Top Resa 2024 event, Cédric Lopez from Sojern highlighted artificial intelligence (AI) as transforming the tourism landscape by enhancing marketing performance and content targeting. AI generative intelligence adapts website content based on user data like origin, age, and behavior. Despite Google's recent decision not to eliminate third-party cookies from Chrome, allowing users to choose their activation, the tourism industry is shifting towards "hashed emails" for online traveler targeting while maintaining privacy. Additionally, the RGPD's right to data portability is considered inferior to the ID enrichment approach for user targeting and experience.

3 min

Le Château de Vault-de-Lugny signe le renouveau de son hôtellerie de luxe

🏡 Pascal and Elisabeth Bourzeix, owners of Château de Vault-de-Lugny, expanding with Clos Jordan acquisition and first Burgundian vineyard planting for a new luxury villa opening in 2025. The Clos Jordan, a historic hunting lodge from Louis XIII's era on 2.5-hectare walled park, includes a wine cellar and snail farm. Renovations began in summer 2024, aiming for completion by 2025 to coincide with the hotel's 40th anniversary.

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