Thomas

📆 In anticipation of Easter holidays in 2025, accommodation providers in France are advised to attract last-minute local and regional guests by offering convincing deals within three hours by car, avoiding transportation costs, which have risen significantly. Upselling strategies like themed packages and unique experiences are encouraged. Private sales are suggested as an exclusive and timely marketing tool, possibly extending beyond Easter for revenue and bookings. Payment options like "3 times without interest" match traveler preferences, improving cash flow for providers while offering affordability to customers. Expedia, Airbnb, and Booking.com have adopted this payment method, appealing to the trend of spreading travel expenses over several months. ????

💰 Amadeus study indicates 63% of travelers would pay more for unique experiences, potentially increasing revenue by an average of 8% per client through upsell opportunities. Quality-price ratio remains top priority for 62% of first-time visitors, with 73% willing to return or recommend if satisfied. While 12% of French travelers favor automated check-ins, 54% prefer a warm, human welcome. Offering cultural and leisure recommendations can attract 37% of potential clients, and 60% are interested in virtually exploring establishments and destinations. Such services could boost annual revenue by approximately €5,300 per room.

🏖️ Skift Research reveals the global accommodation sector market, excluding campings, stands at $183 billion annually. Airbnb dominates with nearly 50% market share in Q1 2025, up from 28% in 2019. Booking's share increased from 14% to 18%, while Expedia's Vrbo (Abritel in France) fell from 11% to 9%. The top three OTAs now command 71% of the seasonal rental bookings market, up from 53% pre-COVID. Over 4200 French campings are listed on Booking in 2025, a significant rise from 2543 in 2023.

🏠 Airbnb reopens for new experience submissions this spring, after a strategic pause to refine their offerings. Brian Chesky, one of Airbnb's founders, announced the return, aiming to better align with the millions of guests' expectations. In response to market competition, like Booking.com, Airbnb introduces new features to assist leading operators, hosts, and guides in growing their businesses. Notably, in the next six months, Airbnb plans to open its experience sales channel to third-party channel managers, such as elloha, and extend listings to include traditional attractions and licensed tourist guides. Candidates for the Airbnb listing must demonstrate high averages of 4.8 or more in reviews, exclusively guided experiences, and competitive pricing. Over 5000 experiences were removed for not fitting Airbnb's unique community-driven criteria, often being too traditional or expensive. Newly integrated experiences will benefit from Airbnb's significant marketing efforts starting this spring.

🌳 La tendance durable dans le tourisme est renforcée par les consommateurs scrutant l'engagement écologique avant de réserver. Une étude de l'École hôtelière de Lausanne révèle que les marques touristiques adoptent des pratiques durables, avec un focus sur la réduction de l'énergie, la conservation de l'eau, la gestion des déchets, et l'engagement client envers l'environnement. Les entreprises françaises visent une réduction d'émissions de 90% d'ici 2050. Accor favorise l’approvisionnement local en France, avec plus de trois quarts de ses fournisseurs étant de petites entreprises. Six Senses s'illustre dans l’hôtellerie durable. Les entreprises écologiquement responsables voient un rendement médian des capitaux propres supérieur de 3%. En 2025, des politiques écologiques plus strictes sont attendues, les voyageurs haut-de-gamme cherchent un confort durable, et une chambre d'hôtel urbaine génère en moyenne 1 kilo de déchets recyclables par jour.