, auteur/autrice sur Le 10 Minutes Hôtelier - Page 94

3 min

Atlantis, The Palm dévoile A World Away – une nouvelle campagne inspirée par les expériences vécues au sein de la destination

🏠 Atlantis, The Palm launched "A World Away," a new brand campaign aimed at showcasing the destination as an energetic and unique universe. This ambitious project was created internally by the Atlantis marketing team for authenticity. Directed by award-winning Bruce Macdonald, with cinematography by Simon Duggan and visuals by Jonathan Stokes, the campaign seeks to redefine the visitor experience, highlighting attractions like the Leap of Faith slide and The Lost Chambers aquarium.

4 min

Mandarin Oriental lance « Inside The Dream », une célébration cinématographique dans les coulisses de l’hospitalité de luxe

🎬 Mandarin Oriental's film "Inside The Dream" premiered on June 27 at Mandarin Oriental, Hong Kong, and is now available globally on Prime Video, Canal+, and Tencent. It provides an exclusive look at organizing three exceptional events across Europe and Asia. Laurent Kleitman, CEO, highlighted the film's tribute to their team's dedication to delivering exceptional hospitality. The documentary captures the group's philosophy of service excellence through behind-the-scenes preparation and passionate collaboration.

4 min

AMPM PRO x EDGAR SUITES : une co-création inédite pour l’hôtellerie

💼 Edgar Suites and AMPM PRO have launched "Edgar," a revolutionary convertible sofa, after a year of development. Fabricated in Italy with artisanal craftsmanship, it features high-end design, comfort, durability, and functionality, tailored for the hospitality industry's needs. Debuting at the new Résidence Église in Paris 15th, designed by Studio Briand & Berthereau, Edgar will be rolled out to all new Edgar Suites residences. It addresses long-standing issues with traditional sofa-beds in the industry.

7 min

W Hotels fait une entrée audacieuse au cœur de la capitale historique de la toscane avec l’inauguration du W Florence

🏨 W Hotels has opened its second Italian location, the W Florence, in the historical center of Tuscany's capital. This luxury establishment, housed in the former Grand Hotel Majestic, features 119 rooms, including 16 suites and a penthouse. Positioned on Piazza dell'Unità Italiana near key landmarks like the Duomo, it aims to blend contemporary design with Florence's cultural vibrancy. Part of Marriott Bonvoy’s 30+ brand portfolio, W Florence continues the brand’s European luxury lifestyle hotel expansion.

5 min

Nathalie DELATTRE, ministre déléguée chargée du Tourisme, et Frédéric VIGOUROUX, président du conseil d’administration de l’Agence Nationale pour les Chèques-Vacances (ANCV), font le point de l’action de l’ANCV en faveur de l’accès des plus fragiles aux vacances

🛫 Nathalie Delattre met with ANCV members on July 1st to discuss sustainable tourism. In 2024, ANCV's social programs enabled 286,000 vulnerable individuals to vacation, a 9% increase from 2023, with a budget of €40 million, up 5%. Seniors are the largest beneficiary group, comprising 35% of recipients. The programs align with state tourism and social cohesion policies.

4 min

IFTM : Lancement de la « Plume Verte by IFTM x ADONET », nouveau concours à destination des journalistes

📖 En 2025, à l'occasion du Village des Initiatives Durables, IFTM et ADONET lancent la "Plume Verte", un concours pour journalistes valorisant le tourisme durable. Les articles doivent être en français et les inscriptions sont ouvertes jusqu'au 25 août 2025 à 23h59 via un formulaire en ligne. Ce prix s'aligne avec la Plume d'Or, organisée depuis 1958 par ADONET, et vise à sensibiliser sur le tourisme responsable et à encourager la création de contenus d'impact.

11 min

La marque Destination by Hyatt fait son entrée à Majorque avec l’ouverture du Sarena de Muro Resort Mallorca

🏨 Hyatt Hotels Corporation announced the opening of the Sarena de Muro Resort Mallorca on Playa de Muro, marking the first Destination by Hyatt in Majorca. Located near S'Albufera Natural Park, the resort combines Mediterranean art and contemporary elegance. It enhances Hyatt's presence in the region, offering proximity to attractions like Pollentia's Roman ruins and Cap de Formentor. Manuel Melenchón, Managing Director, South, Hyatt, highlighted its strategic importance in Hyatt's expansion.

4 min

Hospitalité durable : Teritoria publie son premier rapport de mission et poursuit son engagement pour la transition du secteur

📈 Teritoria, led by Alain Ducasse, released its first mission report a year after becoming a "société à mission". The report highlights 130 carbon footprint assessments initiated, with 66% of establishments audited for HR policies. Operational goals are set for 2026 to foster sustainable tourism. Founded 50 years ago, Teritoria is committed to environmental and social transformation in hospitality.

2 min

Chateauform’ accélère son développement en Allemagne avec l’ouverture de Starnberger See, nouvel espace d’exception

🏢 Châteauform’ has expanded in Germany with the launch of Starnberger See, 30 km south of Munich. Located on a 3-hectare wooded area along Lake Starnberg, the venue features 16 meeting rooms for up to 200 people, 94 rooms, and elegant dining with local menus. Leisure facilities include a sauna, fitness center, and various sports. Outdoor activities like paddleboarding and guided walks are also available, enhancing team cohesion and creativity.

3 min

Eduardo BOSCH nommé CEO de Louvre Hotels Group

📈 Eduardo Bosch has been appointed CEO of Louvre Hotels Group alongside his current role as Chief Operating Officer. This decision, announced in December 2023, supports the execution of the group's five-year strategic plan. Bosch brings over 20 years of international tourism industry experience to oversee brand transformation, revenue optimization, system implementation, and operational excellence. Federico J. González remains on the board to ensure alignment with stakeholders.

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