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🏨 Accor, in partnership with AG Group, announced the Sofitel Genoa Waterfront in Italy, set to open in 2027. Designed by Renzo Piano Building Workshop, the hotel will feature 120 rooms, including 20 suites. The property includes amenities such as a restaurant, spa, pool, and fitness center. Enhanced high-speed rail connections will link Genoa to Milan in 53 minutes by 2026, boosting accessibility. This luxury hotel highlights Accor's expansion in Italian hospitality.

🏨 Kimpton, part of IHG Hotels & Resorts' luxury portfolio, opened its first Middle Eastern hotel, Kimpton KAFD Riyad, in Riyadh’s King Abdullah Financial District. Established in San Francisco in 1981, Kimpton is known for bold design and vibrant social spaces. The 16-floor hotel offers four distinct restaurants, a spacious terrace with an outdoor pool, a modern fitness center, and versatile meeting spaces. This marks a strategic expansion for Kimpton, catering to the demand for authentic luxury experiences.

📷 Raffles Hotels & Resorts continues its "The Butler Did It" campaign in London at Raffles London The OWO, featuring Henry Golding and other stars. The campaign, led by Trey Laird, with photography by Dylan Don, showcases the iconic butler, played by Tim Easton. Scenes include private tea, personalized bedtime stories, and a royal wake-up, capturing Raffles' magical service. The campaign will be globally promoted through press, digital video, and sponsored social media.