4 mars 2025 - Le 10 Minutes Hôtelier - Page 2

11 min

Qu’est-ce qu’une cartographie du parcours client ?

📱 Entreprises prioritize unique customer experiences due to changing consumer behaviors, shifting away from overconsumption towards quality and human connections. Customer Journey Mapping is an essential marketing tool that reveals key moments and impacts on satisfaction rates. It helps businesses optimize the customer journey, understand motivations, needs, and expectations, and allocate resources where they have the most impact. Data collection methods include satisfaction surveys, online reviews, CRM software, and analytics tools to refine this mapping and improve customer experience.

1 min

Google permet maintenant de répondre aux Avis avec des Emoji

💬 Google rolled out a feature allowing users to react to local business reviews with expressive emojis on mobile apps for Google Search and Google Maps, enhancing online review interactivity. Previously, Google experimented with local review reactions about a year ago and emoji-based review filters years prior, aiming for more engaging, intuitive interactions with reviews. This update aligns with Google’s goal to improve customer experience by making reviews more interactive.

2 min

Shopping : tous poignets confondus

🔔 CHANEL MADEMOISELLE J12 COUTURE, 38 MM has a price of €16,000. TAG HEUER CARRERA CHRONOGRAPH TOURBILLON x PORSCHE, limited to 255 units in celebration of 70 years of the Panamericana race, costs €35,250. LONGINES MINI DOLCE VITA, made of 18k rose and yellow gold, priced at €27,300. JAEGER-LECOULTRE REVERSO, TRIBUTE ENAMEL MONET, limited to 3 series of 10 each, featuring hand-painted dials that take 8 hours to craft, is sold for €120,000.

1 min

7 Tendances en matière de design pour convertir les voyageurs sur votre site web

🛫 Travelers today are more intentional and visit over 277 web pages before booking a trip, according to Expedia. A hotel’s website can be a decisive factor during their evaluation process. A well-managed, fast, efficient, and user-friendly website with effective branding, engaging media, and customized features is crucial in converting visitors into bookings.

2 min

Visito transforme WhatsApp en canal de paiement pour les hôtels

💳 Visito unveils AI bookings for hotel room searches, reservations, and payments via WhatsApp, Instagram, and Messenger, aiming to streamline the reservation process and reduce reliance on OTA for hotels. Integration with major hotel software like Cloudbeds and SiteMinder is established, and Mews integration is upcoming. Visito's conversational assistants generated over 2 million interactions in 2024, and the company plans to expand in Europe, already working with properties there.

5 min

Avis diffamatoire sur Google : comment le supprimer ou y faire face ?

📦 An IFOP study in 2021 showed that 75% of French users consult Google for client reviews, with 70% stating a 4/5 average rating is needed for trust, and 55% using online reviews as their primary choice criterion for businesses. In France, public defamation can lead to a €12,000 fine. Google allows reporting of defamatory comments, which may be removed upon review. In 2020, a Marseille court fined an individual €1,500 and a €300 daily penalty for not removing a defamatory review from a dental clinic's page.

2 min

Mondrian fait ses débuts aux Maldives

🏖️ Ennismore to open Mondrian Maldives in 2026 on Kuredhivaru Island, Noonu atoll. Previously Mövenpick's, the resort, as Kuredhivaru Resort & Spa, will integrate with Accor’s loyalty program ALL. The 105-villa complex features 30 beach pool villas, 72 overwater pool villas, and three-bedroom beach pool residences. Amenities include a luxury spa, sports facilities, diving center, multiple pools, a kids club, and 4 dining venues, reflecting Maldivian heritage.

2 min

Le Palace Madrid rejoint The Luxury Collection après restauration

🏡 Le Palace, a Luxury Collection Hotel in Madrid, joined The Luxury Collection after a 2-year meticulous restoration, preserving its 1912 grandeur. Featuring an 8,000-square-meter facade restored by Ruiz Larrea Arquitectura and a stained-glass dome with 1,875 panels restored to original colors. The hotel has 470 rooms and suites, with La Cúpula restaurant at its heart. Marriott International's Helen Leighton emphasized the hotel's significance in Madrid's cultural landscape.

2 min

Tripadvisor affine son système de notation : ce que ça change pour vous

📝 Tripadvisor is updating its rating system to display more precise evaluations to the tenth decimal, a change happening between late February and March 2025. Previously rounded to the nearest half-unit, the new update won't affect an establishment's ranking on Tripadvisor search results. My Hotel Reputation advises focusing on customer experience, encouraging feedback, and strategically responding to reviews to adapt to the update and enhance e-reputation.

4 min

Shiji dévoile une refonte complète de sa marque, unifiant ses solutions technologiques hôtelières sous une seule plateforme

💻 Shiji, a leading global provider of hotel technology solutions, announced a complete brand overhaul, unifying its product range under a coherent brand structure. This transformation introduces a new identity, reflecting Shiji's commitment to 24/7 support and innovative solutions for the global hospitality industry. Over the past 25 years, Shiji evolved from an IT services company to a global tech powerhouse, offering solutions in property management, point of sale, reputation management, distribution, payments, and customer engagement. The company's growth included several strategic acquisitions, leading to a complex brand and product landscape, now streamlined under a unified platform as stated by CEO Kevin King.

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