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🏅 Paris Olympic Games' opening ceremony took place last Friday. Local Parisian business, especially cafes and restaurants, faced security measures throughout July, leading to a revenue drop of 20-25%, with some areas seeing activity decreases up to 80%, as reported by Alain Fontaine, president of the French Association of Master Restaurateurs. Despite long-term positive economic impact predictions by the Medef president, local professionals remain anxious.

🏠 Relais & Châteaux, with 580 members, showcases progress in its second sustainability report on 15 goals related to environmental protection, sustainable cuisine, and social impact. Aiming for heightened sustainability for its 70th anniversary, new commitments will be unveiled in November. President Laurent Gardinier and a new 7-member commission, including experts like Aggie Banda and Mauro Colagreco, will address social and environmental challenges.

🛡 On July 24, GHR discussed anti-human trafficking with Lénaïg LE BAIL and Emilie Bousquier of OCRTEH. Data revealed: 84% of sexual exploitation occurs in housing (apartments/hotels), 1053 victims identified in 2023, 53% French (45% minors), 47% foreigners (62% from Latin America/Caribbean, 13% China, 11% Central/Eastern Europe, 3% Sub-Saharan Africa). OCRTEH offers guidelines for hoteliers to detect and report suspected exploitation. Contact OCRTEH at: [email protected].

🏡 L’UMIH and Action Logement Groupe signed an agreement on July 16 to create housing suited to their employees' needs. The partnership focuses on promoting Visale guarantee, providing affordable housing, and assisting seasonal workers with housing. Since 2016, Visale has helped 1.2 million people access private housing, proving crucial for 77% in finding housing near work. From June 4, 2024, seasonal workers are eligible, aligning with the 2023-2027 five-year agreement with the state. This initiative targets the development of housing, particularly for seasonal workers, by analyzing project feasibility and leveraging respective expertise for comprehensive solutions.

🏨 En France, depuis la loi Macron de 2015 et à partir du 1er juillet, Booking permet une disparité tarifaire en Europe, libérant les hôteliers de la parité des prix avec d'autres OTAs. Selon HOTREC, 43% des hôteliers européens maintiennent les mêmes tarifs sur leur site et sur les OTAs, 27% le font occasionnellement, et 16% le font souvent ou toute l'année. Booking détient 71% des réservations d'hôtels européens. Les hôtels qui manipulent les inventaires sur Booking pourraient subir des sanctions algorithmiques, avec une chute dans les résultats de recherche et une remontée coûteuse.

🍴 La Réserve Paris, a 5-star hotel with the Palace label, earned a third Michelin star for its restaurant Le Gabriel, led by Chef Jérôme Banctel. Situated near the Champs-Élysées, it caters to a high-profile clientele and is part of the Leading Hotels of The World. Banctel's Breton-inspired menu features bold dishes and reflects his meticulous approach. The hotel won 1st Prize at the Hotel & Lodge Awards 2024 in the Chef category.

🏂 On July 24, the International Olympic Committee (IOC) awarded the 2030 Winter Olympics to the French Alps. The National Association of Mountain Resort Mayors (ANMSM) celebrated the decision, pledging eco-friendly and economical games. The event will take place from February 8 to February 24, 2030, using 95% pre-existing sites. The Auvergne-Rhône-Alpes and Sud-Provence-Alpes-Côtes d’Azur regions had submitted a joint bid, with over 100 stations responding. Their bid was accepted with conditions, including financial ones.

📒 Since August 2022, a 3rd-generation family-owned 4-star hotel with 30 rooms, a restaurant, and spa in Haute-Savoie sought restructuring of tariffs, a pricing strategy, and improved visibility and revenues. For winter 2022/2023, they achieved an 8% increase in accommodation revenue and maintained E-reputation scores. Summer 2023 saw a 35% increase in accommodation revenue, with 56% coming from direct bookings, 33% from OTAs, and 11% from agencies and TOs. The upcoming winter 2023/2024 projects an 18.5% rise in accommodation revenue compared to 2022/2023. Additionally, over 32 trainees in France and DOMs were trained in Yield Management since June 2023.

📊 To convince management of marketing initiatives' value, present concrete evidence of past campaigns' performance, such as a 20% increase in bookings from an email campaign or significant website traffic growth from SEO optimization. Discuss ROI, key performance indicators (KPIs), and include customer testimonials to humanize data. Recognize not all marketing actions are trackable and the customer journey isn't linear, involving multiple platforms over several days, making ROI attribution challenging.

LES HÔTELS (TRÈS) PARTICULIERS LANCE BELLEVIGNEDONT LA PREMIÈRE ADRESSE OUVRE À CHAMBOLLE-MUSIGNY, CŒUR HISTORIQUE DE LA CÔTE DE NUITS.